Quote of the day by Richard Fain: 'I think it's the ability to focus on the north star that's key to success'
In:Few people impacted the cruise industry as deeply as Richard Fain had.

With a career spanning decades, he became the leader of Royal Caribbean Group and an instant leader within the travel space. Under his leadership, Royal Caribbean launched the megaship era and revolutionized the cruise industry. But his biggest impact may have come with the cruise industry shutdown and guiding cruising back.
He worked almost 40 years in cruising before stepping aside in recent years.
In his new book, Delivering the Wow he said, "Almost everybody is focused on what's going to happen next month or next year and I think it's the ability to focus on the north star that's key to success."

His words are an important reminder to almost anyone how important it is to be focused on your long term goal, despite the daily grind and distractions that can steer you away.
The advice in his book centers around a focus on how he used long term goals to guide him, in the same way mariners use the North Star to sail a ship at night.
"The north star is millions of miles away," he explained. "We don't expect to reach it. We're using the north star as a goal, a long-term direction. It's the same thing when you're building a business. It's just something we're constantly striving toward."

The advice is something that was important to him and the company as Royal Caribbean came out of the shutdown of 2020 and accumulated billions of dollars of debt and barely any income.
He called the realization that Covid would be a major problem prohibiting his business from functioning as "devastating".
Clearly the company's return to service and tremendous success in a few short years since 2020 has been the result of this business tenant emphasizing not losing sight of getting back to business.
Richard Fain's career

Richard Fain joined Royal Caribbean in 1988 and left a legacy that reshaped the modern cruise industry.
When he stepped into leadership, Royal Caribbean was a relatively small player with only a handful of ships. Over the decades, he helped transform it into one of the dominant forces in global cruising, with a fleet that spans continents and sets industry trends rather than follows them.
Royal Caribbean didn't just grow in size, it broadened its reach. Royal Caribbean expanded its portfolio to include Celebrity Cruises and later Silversea, giving travelers everything from contemporary mega-ships to premium and ultra-luxury experiences under one corporate umbrella. That diversification strengthened the company’s position and widened its appeal to different kinds of cruisers.

His leadership ushered in the megaship era. The debut of the Oasis Class vessels didn’t just build bigger ships, it fundamentally changed expectations of what a cruise vacation could be. Suddenly, a cruise ship wasn’t just transportation and a pool deck. They now have neighborhoods, entertainment venues, specialty dining, and attractions people had never seen at sea before.
He was also a major supporter behind the bold reinvention of Perfect Day at CocoCay. What had once been a fairly typical private island stop became a full-scale destination with water park, cabanas, a massive freshwater pool, and experiences designed to rival shoreside resorts.

It was another move that shifted the industry’s mindset because suddenly every other traditional cruise private island was obsolete. Since then, other cruise lines have quickly begun upgrading their own private islands to keep pace.
Decades of growth came to a halt in 2020 as the global shutdown hit cruise lines especially hard. Ships stopped sailing, revenue evaporated, and uncertainty hung over the entire sector.

Through that period, Fain became a steady public voice for the company, frequently communicating with guests, travel advisors, and investors. Many credit his calm, consistent leadership during 2020 and 2021 with helping restore confidence that cruising would return.
Cruising did return, and Royal Caribbean emerged from it not just active, but strategically stronger. The company weathered the crisis, resumed expansion, and positioned itself for long-term growth.
He helped redefine what a mainstream cruise line could be, pushed the boundaries of ship design and destination development, and guided the company through one of the most challenging periods in its history. That combination of vision and resilience will likely define how his tenure is remembered.












































































