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Royal Caribbean IT helps with sales

In:
26 Jun 2010

There was an interesting article posted about the need for Information Technology (IT) to rebound in growth to help the economy and hidden inside was a tidbit about how Royal Caribbean uses IT to enhance their sales on board.  Royal Caribbean International CIO Bill Martin uses an array of computing statistics on several of the company's newest, tech-rich cruise ships to help figure out what to sell next to cruisers.

Once guests are aboard certain ships, a small team on shore has begun running analytics on passenger demographics, combining those results with real-time sales activity on the ship. For instance, does a spa have open slots? Royal Caribbean can promote those on in-room interactive TVs to only those guests most likely to take up the offer.
 
Martin is sending a clear message from the high seas: Opportunity for higher revenue is out there, and IT is going to help drive it. "We see growth coming back," he says, and from around the world, not just North America.
So the next time you're in the elevator and notice a sale for something that sounds interesting, it may not be coincidence to see that offer.

Royal Caribbean ships help drive demand in new ports

In:
25 Jun 2010

Royal Caribbean has recently moved some of its ships around to new ports, serving Baltimore, Maryland and Maine and the result has been those ports have seen a surge in demand from customers ("If you build it, they will come" anyone?).  Enchantment of the Seas moved from Norfolk, Virginia to Baltimore, Maryland and officials say there were 81 cruises with 329,000 passengers in 2009. Ten more cruises are scheduled this year and the total number is expected to grow to 113 next year. This leads to a potential problem because the 113 cruises in 2011 will max out the capacity of Baltimore's cruise terminal.

To counter the problem, the Baltimore Board of Public Works approved a $2.9 million gangway for passenger ships to make embarking and debarking more pleasant for passengers in all types of weather.  Even so, others are calling on Baltimore to do more and expand the potential amount of cruises the city can handle.

Meanwhile, Maine is also reporting a surge in demand and local businesses are feeling it.

The Holiday Inn by the Bay says it's booked 200 additional rooms because of the new ships. Enterprise Rent-a-Car says their bookings are up too. A recent University of Maine study found cruise ship passengers spend between $80 and $110 when they're in port, pumping as much as $8 million into the local economy.

Could this news help sway the trend of Royal Caribbean ships going to Europe to seek more money and keep them serving ports in the United States?

Update to passenger arrested for fondling child

In:
24 Jun 2010

We reported earlier today of a Pennsylvania man that was arrested by the FBI for fondling a young boy on a Royal Caribbean cruise.  Royal Caribbean has issued a statement to USA TODAY newspaper regarding the incident.

 

"Royal Caribbean maintains a zero tolerance policy regarding any criminal activity onboard our ships. Any allegation of a crime is treated seriously and reported to law enforcement.

On December 18, a guest onboard Liberty of the Seas brought Mr. Stevenson's alleged inappropriate behavior to the attention of a crew member. Royal Caribbean's onboard security immediately responded and preserved information and potential evidence that could be helpful to law enforcement. The incident was immediately reported to the FBI and the Miami-Dade police department, and Mr. Stevenson was confined to his stateroom.

On December 20, the ship was met at the Port of Miami by the FBI and Miami-Dade Police Department officers who conducted an investigation onboard. We will continue to support law enforcement agencies during their prosecution of this allegation."

Royal Caribbean passenger took a cruise to fondle a boy

In:
24 Jun 2010

A 71 year old man from Clinton, Pennsylvania was charged with with traveling with intent to engage in illegal sexual conduct after he admitted he took a December 2009 cruise on Royal Caribbean's Liberty of the Seas so he could have a sexual encounter a child.

Authorities say Stevenson went into the children's area during a December cruise and fondled a 6-year-old boy in a hot tub. The FBI says surveillance footage shows Stevenson putting his arm around the boy and pulling him onto his lap.

A trial date has not been set yet for the case.

Freedom of the Seas to host Poker Super Cruise

In:
24 Jun 2010

HeadsUp Entertainment International Inc., operators the Canadian Poker Tour, announced that they will hold a "Poker Super Cruise" on the Freedom of the Seas launching March 23, 2011 from Port Canaveral, Florida.  The event will span two weeks and two cruises, covering a Western and Eastern itinerary.  In addition to holding the event on the ship, HeadsUp announced that a major television deal is currently being finalized that will allow for broadcast of the event and allow for sponsorship revenues to increase dramatically from previous events. 

HeadsUp is also scheduling dates for additional cruises departing from other ports and anticipates ultimately hosting up to 6 cruise events annually.

"The expansion of the poker vacation market has become a major focus for the Company as revenues are maximized in this event structure," commented HeadsUp President and CEO Kelly B. Kellner. "The event earlier this year was testament to a growing demand in the Canadian and international marketplace and building this proprietary revenue model will be a substantial move to increasing shareholder value."

Royal Caribbean forms strategic partnership to aid economic development of Haiti

In:
23 Jun 2010

Royal Caribbean has partnered with RLJ Companies, Global Building Solutions, LLC and Haiti-based WIN Group, to build two structured insulated panel manufacturing facilities that will provide construction materials for building housing and critical infrastructure in and around key business centers in Haiti.  Royal Caribbean, the second largest investor in Haiti, is helping to rebuild a nation devastated by natural disaster.

"While the situation in Haiti is extremely challenging, our team was very encouraged by President Preval's leadership, his commitment to political stability, openness towards the international business community, and desire for further investment," said Johnson. "We had a very constructive visit, and I've no doubt that bringing together international and local businesses with a broad range of expertise will allow this project to help meet the country's crucial housing and infrastructure needs."

Richard Fain, Chairman and CEO of Royal Caribbean hopes that the new plan will further assist in rebuilding Haiti and work in nicely with the initiatives Royal Caribbean has already undertaken to help the area, "Since the devastating earthquake earlier this year, we have been assisting Haiti in its recovery by providing basic life necessities: medical supplies, water, food and education. Royal Caribbean is currently building a model school in Labadee. What better way to help rebuild a country than by contributing to a strong education for its children? We will be acquiring materials from GBS and are using local Haitian labor to build the school. We are pleased to join with The RLJ Companies, GBS, and the WIN Group, in furthering our commitment in Haiti" .

Trumpeteer wins $1.7 million by Jury against Royal Caribbean

In:
23 Jun 2010

A Miami-Dade County Jury awarded Steven Pavone $1.7 in damages against Royal Caribbean for a fall Pavone suffered dating back to August 2001, where Pavone claimed he slipped and fell due to oil on the ground from a fog machine.  He claims that the shoulder injury, due to the fall, ended his trumpeting career.

Pavone's lawsuit claimed the shoulder injury ended a beloved trumpeting career, since he is only able to lift the instrument for about an hour at a time. The Miami Beach resident now works part-time as an usher at the Adrienne Arsht Performing Arts Center. ``This whole thing has turned his life upside down,'' said Pavone's lawyer, Luis Perez.

In a statement by Royal Caribbean after the jury rendered their verdict, Royal Caribbean "feels the amount awarded is not supported by the evidence and are currently evaluating our appellate options".

Royal Caribbean names new head of UK

In:
22 Jun 2010

Royal Caribbean has announced that Dominic Paul will become the managing director for the UK and Ireland. Paul, who is now chief operating officer at bmi will join the cruise giant in September 2010.  In addition to his other duties, Paul will be responsible for the management of Independence of the Seas, Royal Caribbean’s year-round UK and Ireland dedicated ship.

Michael Bayley, executive vice president, International Royal Caribbean Cruises said Paul would compliment the skills of UK and Ireland general manager Jo  Rzymowska, and the pair would be a “successful force” in the industry.
 
“As a company, we’re very focused on achieving our international business expansion plans.  Within these plans, the UK and Irish markets are critical to our international success.  Dominic’s track record in leading and shaping international businesses whilst delivering financial results reinforces this commitment.  

Southampton, England booming with cruise business

In:
22 Jun 2010

Southampton, England is called the cruise capital of the United Kingdom and for good reason.  The BBC is reporting that business here is booming with lots of cruise ships calling the port home as well as making stops here.  Royal Caribbean is no different, having Independence of the Seas and Vision of the Seas call this port home.  With steady business from Royal Caribbean and other cruise lines, the people of Southampton are reaping the benefits of having so many cruisers come through their city.

"Every cruise ship brings in the average of £1.2m per ship, so you're talking in terms of £350m benefit to the local economy."

It's no secret that Royal Caribbean has been favoring sending their ships from North America to Europe to help quench the demand for cruises that many Europeans have been seeking.  This seems to be just one of many popular ports in Europe that is benefiting from an upswing in Europeans' desire to go on a cruise vacation.

Guest saved by defibrillator on Oasis of the Seas

In:
22 Jun 2010

According to the ZOLL Medical Corporation, a guest aboard Oasis of the Seas was saved with the help of a ZOLL AED Plus. It was the first time the unit was used aboard the 6,200-passenger mega-ship, the largest passenger liner in the world.  Back on March 27, a guest collapsed in the buffet line and another guest, familiar with CPR, asked for a defibrillator. A crew member brought the defibrillator, the guest used it to shock the man which revived the man, who was later brought to a local hospital for further treatment.

"The value Royal Caribbean places on passenger safety is commendable. By strategically placing AEDs throughout their entire fleet, Royal Caribbean realizes the value these life-saving devices can play in improving outcomes from sudden cardiac arrest when every second counts," said Jonathan A. Rennert, President of ZOLL.

These defibrillator units can be found on all 27 ships of the Royal Caribbean fleet with ten alone on Oasis of the Seas.

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