Royal Caribbean Group's business is so hot right now that the cruise line wants to hire as many as 10,000 new crew members to work on its cruise ships and private destinations.
That surging demand means more people are needed, and a hiring blitz is about to take place.
According to a report by Reuters, Royal Caribbean Group will hire 10,000 workers this year.
Royal Caribbean Group owns Royal Caribbean, the largest cruise line in the world, along with Celebrity Cruises and Silversea Cruises. They also partly own two German cruise lines, TUI Cruises and Hapag-Lloyd Cruises.
In the report, a spokesperson for Royal Caribbean confirmed plans to hire more than 10,000 workers to help staff the three new cruise ships joining their fleet. This includes Utopia of the Seas, Star of the Seas, and Celebrity Xcel.
That's in addition to the addition of Icon of the Seas, which started sailing in January 2024.
"The recruiting strategy follows the business strategy of moderate capacity growth," an unnamed spokesperson said.
At the end of 2023, Royal Caribbean had around 88,700 people working on their ships, which is 6% fewer than the year before. They also had about 9,500 full-time employees working on land and at their private destinations, which is 17% more than the previous year.
Where will they hire from?
While Royal Caribbean Group did not share where they will hire the new workers from, it appears Caribbean countries will help supply many of the new hires.
In the report, recruiters from a variety of countries said Royal Caribbean has approached them about hiring needs.
The Caribbean Maritime University in Jamaica, the British Virgin Islands, and the Gambia Tourism Board all reported being contacted about hiring new workers.
In the first quarter, over 2 million people took cruises on a Royal Caribbean Group brand ship.
As a result, Royal Caribbean Group raised its earnings forecast by 50% compared to what it forecast in February.
"The first quarter was tremendous, sending us well on our path to a year that is significantly better than we expected just a few months back," Royal Caribbean Group President and CEO Jason Liberty said at the company's call with investors.
"What transpired over the past three months was even better than our already elevated expectations."
88% of cabins for all of 2024 are booked up, according to Mr. Liberty.
New ships coming soon
Not only is business good, but more ships are being built and that means new opportunities for growth.
Royal Caribbean Group has reiterated its mantra of moderate capacity growth for a while, with new ships coming online periodically, rather than a building spree.
"We remain focused on executing our proven targets formula for success, moderate capacity growth, moderate yield growth, and strong cost controls that lead to enhanced margins, profitability, and superior financial performance," Mr. Liberty told investors.
Icon of the Seas started sailing in January and Utopia of the Seas will start cruising in July. Two new ships in one year is a rarity for Royal Caribbean, and that's a lot of crew members needed to make them function.
Typically, a new cruise ship sources its crew members from elsewhere in the fleet. Preparing a new ship to enter service requires a great deal of expertise, as there are unique challenges for crew to get a new ship running smoothly. As a result, the norm is to cherry pick the best crew members from around the fleet to staff up the new ship, with new hires replacing them.
Icon of the Seas has a crew member total of 2,350, while Utopia of the Seas carries 2,290 crew members.
Two more cruise ships enter service in 2025, with Star of the Seas in August 2025 and Celebrity Xcel in November 2025.
That's on top of a new beach club that will open in 2025 in The Bahamas.
Royal Beach Club Nassau is a new concept to offer a paid option exclusively to Royal Caribbean guests to enjoy a private beach enclave in the heart of Nassau, Bahamas.
The 13 acre site will feature swim-up bars, live music, two beaches, four restaurants serving local food.
Royal Caribbean is offering a one-day promotion on its very popular unlimited drink packages.
On Monday, May 6, Royal Caribbean is advertising up to 45% off beverage package purchases made via the Cruise Planner website or by calling Royal Caribbean.
Royal Caribbean drink packages offer a flat fee for as many beers, wine by the glass, soda, or cocktails you'd like during your cruise. There are also other drink packages that do not include alcohol. Guest that purchase a drink package are able to enjoy unlimited drinks each day of their cruise, including at Perfect Day at CocoCay and Labadee!
This deal is in honor of "National Beverage Day".
Deal basics
To get this offer, you need to either log into your Royal Caribbean account and go to the Cruise Planner or call Royal Caribbean to purchase a drink package.
The sale is valid for sailings departing May 9, 2024 through May 31, 2025. It's only available to bookings made May 6, 2024.
Keep in mind if you buy the Deluxe Beverage Package, if you have multiple guests 21 and older staying in the same stateroom, all adults will be required to purchase their own package. This is done to help reduce the sharing of benefits.
Celebrity Cruises is also offering its own deal for today only, with up to 35% off with its National Beverage Day Flash Sale.
Celebrity's offer is for select sailings departing May 10 – March 28, 2025, excluding Celebrity Beyond June 23rd, charter sailings and holiday sailings.
Will this offer save me money?
Despite the flashy name for the sale, there's no guarantee the actual price of your drink package will be any different.
Royal Caribbean runs promotions throughout the year on its cruise add-ons, and there seems to be sales just about every week.
The difference with this sale is that it's being advertised more prominently, and it's just one day. Plus, the promise of up to 45% off is intriguing.
To check if your sailing has this new offer available, log into the Cruise Planner on Royal Caribbean's web site look for any available offers. Not all sailings may see the sale applicable, nor are all offers significantly cheaper than previously posted.
To find the discounted rates, log into the My Cruises section of the Royal Caribbean web site, and navigate to the Cruise Planner section for the sailing you are interested in.
Once logged in, navigate to the Beverage section and look for advertised rates. You will likely see something similar to this:
There's certainly no harm in checking if the price of a drink package for your particular sailing has gone down at all. When it comes to Royal Caribbean sales, it's best to ignore the percentage off advertised, and focus on the total price when you add it your cart.
Remember, the pre-cruise price is almost certainly going to be better than the price onboard the ship if you wait to book it once you board the ship.
Beverage package purchases made online can be canceled and full refunded at any time, up until about 3 days before your sail date.
Advantage to pre-purchasing a drink package now
If you are going to get a drink package, your best bet is to book it now to lock in the price.
One common mistake among cruisers is waiting to book a drink package, either because they want to see if the price will continue to drop or they hesitate to book.
The reason waiting to book a drink package until closer to your sail date is a mistake is because the price could go up, and then you would end you paying more than you originally saw it listed for online.
Instead, you should book the drink package at whatever price you see it for online before your cruise. Remember, you can always cancel it if you change your mind later, up to 48 hours before your cruise begins.
By booking the drink package now, you lock in the price and protect yourself against a price increase while still being able to take advantage of a price drop.
What's it like when a cruise ship sails without any passengers onboard?
It's quite rare for a cruise ship not to be full with paying passengers to enjoy all the fun activities, restaurants, and ways to relax. The cruise industry is quite profitable, but it requires its ships to sail with every cabin sold in order to generate revenue from the cruise fare, but also the lucrative add-ons guests inevitably purchase.
For the last few days, Royal Caribbean's Mariner of the Seas has been on her way from Port Canaveral, Florida to Galveston, Texas without a single passenger onboard, and that is quite rare.
The ship is in the process of transitioning from one homeport to another, and the Cruise Director has been sharing bits and pieces of what it's like.
Marc Walker is a legend among cruisers, for having been a well-known and well-liked Cruise Director. The Cruise Director's job is to ensure guests are having a great time by orchestrating entertainment from morning to night, every day of the cruise.
The ship's entertainment includes live musicians, dance parties, trivia, competitions, and activities. The Cruise Director is even responsible for the ship's Adventure Ocean youth programming, more commonly referred to as "kids camp".
Even though there are no passengers onboard, crew members are still working onboard, albeit in a different atmosphere.
A laid back approach to work
On Mr. Walker's Facebook page, he's been sharing photos of glimpses of what's happening on Mariner during this usual sailing.
The cruise began like all Royal Caribbean sailings, a buffet lunch.
Even though there were no passengers onboard, the ship's buffet that is usually for passengers was opened up to crew members.
"The crew for the next 4 days will experience the Windjammer Marketplace for breakfast, lunch and dinner! We have an amazing F&B team here," Mr. Walker posted.
In fact, the ship's Captain even joined in by serving his fellow crew members.
Later, his entire staff got to pose for a photo on the helipad, which is a rare opportunity for everyone working under the Cruise Director to gather in one spot.
This included:
Theater Cast
Ice Cast
Adventure Ocean
Activity Staff
Technicians
Stage Staff
Musicians
Sports Staff
Senior Staff
One policy that changed for crew members on this sailing without guests is that uniforms aren't necessary.
Mr. Walker posed in a t-shirt for one photo.
Work is still happening on Mariner. After all, it needs to be ready for passengers when it arrives in Galveston.
The non-revenue sailing means not only do crew members not have to wear their uniforms, but they can address areas that might be difficult to get to ordinarily.
Mr. Walker shared a look at one of his meetings, where the crew went through their routine, but in casual clothing.
Mr. Walker did not document everything that's different about life on a cruise ship without passengers. It's merely a glimpse of his work.
Over the years, other ships have done similar activities and we've seen guest areas opened up to crew members as a way to reward them.
You might be wondering why Royal Caribbean doesn't have any paying passengers on this particular sailing. After all, there's probably some people who would want to pay to take a one-way cruise to Texas.
The cruise line hasn't said why, but the answer is likely based in maritime law.
Royal Caribbean wants to shift where Mariner of the Seas homeports, from Port Canaveral to Galveston. Changing homeports is common within the cruise industry, because the needs one cruise market can change.
This game of "cruise ship musical chairs" isn't instant, and it takes a few days for a ship to get from one homeport to another. In the meantime, that means no cruises from either homeport. Moreover, if they had paying passengers on the open-jaw sailing, it would take even longer to get from Florida to Texas, because the ship would need to make port stops along the way.
So why can't the ship just sail from Port Canaveral to Galveston with no stops, so that it can transition to its new home and make some money along the way? It's against United States maritime law.
All of Royal Caribbean's cruise ships are flagged in a foreign country, including Mariner of the Seas.
The Passenger Vessel Service Act (PVSA) of 1886 requires foreign flagged cruise ships to call on a foreign port if sailing a closed-loop cruise form the United States.
This means, cruise ships cannot sail from Port Canaveral to Galveston without visiting a port of call outside the United States.
The justification for both the PVSA is to protect the U.S. Merchant Marine (the licensed (officers) and documented (trades) personnel on the ships) and to protect U.S. shipyards that both build and repair the ships.
Frankly, my opinion is it's an outdated and protectionist law, but it's the law of the land.
Since there's no passengers onboard, the PVSA regulations do not count.
Things I Don't Pay Extra for on Royal Caribbean Cruises To Save Money
Money saved by not spending it is more money to for your next cruise!
While a lot is included in your cruise fare, Royal Caribbean has a seemingly endless amount of add-ons that you can pay extra for to enhance your cruise experience.
Answers to your really dumb cruise ship dining questions
In case you're wondering, there's no shame in asking questions about eating on a cruise ship that you may be too embarrassed to ask.
What seems like basic knowledge to frequent cruisers can cause confusion for first time cruisers. So much confusion, unsurprisingly, leads to a lot of questions about dining on a cruise ship.
When getting the best price for your cruise, getting the timing right is critical.
Vacationers are used to seeking last-minute deals on cruises when planning their cruise, but bookings for cruises has been so red-hot for the past few months that new booking records are being set and then eclipsed regularly.
In a call with Wall Street analysts, Royal Caribbean Group President and CEO Jason Liberty shared how 88% of cabins for all of 2024 are booked up, leaving spares choices for a 2024 cruise.
"We only have about 12% load factors left to build for the year," Mr. Liberty said during an earnings call with Wall Street analysts.
That leaves very few rooms left for this year's cruises, but the incredible demand this year is opening the door for Royal Caribbean to take advantage of this by raising prices even more next year.
"That will provide opportunity for us to a degree this year. But what that I think means in terms of the opportunity into 2025 and beyond is very appealing," he went on to say right after sharing the fact about load factors.
Later in the meeting, Mr. Liberty pointed out that new cruise bookings for 2025 would soon eclipse bookings for this year, "we're getting close to the point where we'll soon be taking more bookings for '25 than we are for 2024."
Why you should book a 2025 cruise now after Royal Caribbean's comments in their meeting
If there's one takeaway for cruisers from Royal Caribbean Group's earnings call, it's that new cruise bookings aren't slowing down, and you're going to be competing with more people than ever for a cruise.
Here are the big reasons why you should book a 2025 (or 2026) cruise following last week's meeting:
More people than ever are cruising
The cruise market is attracting new cruisers more so than ever before.
The amount of people who have never taken a cruise and booked one grew by 16% year over year. On top of that, the rate of repeat customers returning is over 30% higher compared to 2019.
When you have loyal customers coming back over and over again and add onto it a healthy serving of new customers, it leads to very full cruise ships.
Cruise ship inventory is fixed, so as inventory drops, prices tend to go up.
Cruise fares can change at a moment's notice based on demand, which means as more cabins are booked up for a given sailing, the price of remaining cabins can go up.
In May 2023, Mr. Liberty divulged the company withholds cabins to manage prices and ultimately drive up revenue.
"We used to kind of put everything out there and all the suites would be sold basically right off the bat. And then you would kind of work your way down to the inside cabins," he explained.
"Now we hold back inventory and we release it, based off of the much more sophisticated revenue management models that we have today."
With this approach to pricing, you can expect higher prices the closer to the sail date you get.
Generally speaking, the best prices for a cruise are when a new sailing is put on sale and all the cabins are open to book. Inventory is at its highest, and prices only go up as rooms get booked.
Cruise itineraries are usually released around two years in advance. The first batch of new cruises go on sale around November and December, and the rest come out in February, March or April.
In short, booking a 2025 cruise now is probably going to get you a lower price than if you wait.
Prices aside, the other reason to book a 2025 cruise now is to get the stateroom type you want.
One major disadvantage to waiting for the last-minute to book a cruise is you're at the mercy of the leftover cabins that haven't sold yet.
Suites are usually the first cabin category to sell out, because there are relatively far fewer than any other cabin category. Those that would be in the market for a suite would want to book earlier than ever to be able to get one.
Moreover, other desirable cabins that are not in a bad location or simply offer enough space for everyone also sell out quickly.
Being able to get the right stateroom choice that you prefer is a compelling reason to lock in a booking now.
Bottom line
In just the last two quarters, Royal Caribbean Group has reported gangbuster demand for cruises, and that trend doesn't show any signs of slowing down.
Higher demand means it's less likely there will be a last-minute deal and more likely sailings will sell out far earlier than usual.
Consumers looking to secure a cruise vacation in 2025 will want to act quickly in order to head off higher prices down the road while getting the stateroom category they prefer.
And if you're really smart, you'll book that early 2026 cruise now too.
Guests sailing on Allure of the Seas on Tuesday noticed one of the elevator banks looks a lot like a destination elevator bank from Icon of the Seas.
RoyalCaribbeanBlog reader Chris Birdsong shared photos exclusively with us of what he saw.
The elevators had temporary letters above each door, to indicate what assignment a passenger would have when requesting an elevator.
In addition, there was a destination elevator panel that looks exactly like the panels on Icon, where a guest indicates which floor they would like to sail to.
Royal Caribbean has not officially announced any changes coming to Allure of the Seas yet.
According to Mr. Birdsong, Royal Caribbean's Product Development team is onboard Allure of the Seas conducting the test.
He added one of the managers mentioned that Utopia of the Seas will in fact have the destination elevators when it enters service this summer.
Why destination elevators work so well
Royal Caribbean knew with a ship the size of Icon of the Seas, they needed to improve the elevator experience because guests had complained about elevator wait times on the Oasis Class ships. Given Icon was going to be bigger, there was a need to address the issue.
Destination elevators aren't just a fad, they're a way to more efficiently tackle the issue of getting passengers between decks and that's been a traditional pain point on big ships.
Instead of pressing a button to wait for an elevator, guests push a button for which floor they want to go to and are assigned an elevator.
The change improves upon a problem that has plagued all cruise ships, and Royal Caribbean knew they couldn't go with traditional elevators on a ship planned to be even larger than the Oasis Class ships.
In the development of Icon of the Seas, Royal Caribbean's Senior Vice President and Chief Product Innovation Officer Jay Schneider saw three compelling reasons to improve cruise ship elevators.
He pointed out that firstly, elevators go through their own historical innovation and evolution cycle.
The second reason is the well-documented issues guests have waiting for elevators, "even with the elevators that we have on the Oasis Class, we still can struggle with lines."
Third, Icon has more passengers than any other ship, "so really being able to effectively move up to 7500 passengers seamlessly and solve for some of the problems that we've seen from our elevator technology on other ships, this is a big step forward."
The result has been an overwhelming success based on our readers' comments.
Jennifer Goswami, Director Product Development at Royal Caribbean Group, recently spoke about how simple, yet important, destination elevators have been.
"Elevators, while kind of not always the flashiest of technology, have been an absolute smash hit for Icon," Ms. Goswami stated.
"When you're waiting outside of an elevator for three, four, five minutes, we call them microwave minutes where they feel like the longest minute of your life," she said.
Allure of the Seas upcoming refurbishment
The choice of the destination elevator test on Allure of the Seas is likely not a surprise, given the ship is due for a major overhaul next year.
We already know Allure of the Seas will go in for a refurbishment in 2025, and most likely getting the upgrades she was originally to receive in 2020.
In February 2024, Royal Caribbean Group President & CEO Jason Liberty confirmed to Wall Street analysts the plans.
" We're always modernizing. " Liberty said. "We have Allure coming up and the actions we took on Oasis. Some of the learnings on Icon is going to be in the modernization of Allure of the Seas.."
"We are always updating our ships to make sure they stay relevant and competitive."
The hint that they would utilize "learnings on Icon" would be consistent with Icon's elevators, among other features.
Good news: Royal Caribbean's Radiance of the Seas has made the necessary repairs to be able to resume cruises.
The cruise line was forced to cancel an Alaska cruise at the last minute on Radiance of the Seas due to a problem with the ship's propulsion.
The cruise line confirmed the issue has been resolved.
Guests booked on the May 3rd, 2024 sailing received the email they were hoping for that their cruise is a go.
Radiance of the Seas repairs complete
The email sent overnight said, "We're happy to share that our teams are finishing up the technical work onboard right on schedule and we'll be ready to welcome you on May 3rd, as planned!"
"Thank you for your continued patience and understanding as we work to get the ship into tip-top shape for you. See you onboard Radiance of the Seas!"
The next sailing is an open-jaw 7-night sailing from Vancouver to Seward that will visit Juneau, Icy Strait Point, Sitka, and Skagway in Alaska.
The trouble began for Radiance of the Seas last week when a repositioning cruise between Los Angeles and Vancouver when the ship encountered some sort of an issue with its propulsion, as it became visible only one engine was being used.
Guests were informed the ship would need to sail at a reduced speed, and as a result, the ship would skip the rest of the planned stops and go directly to Vancouver.
Radiance of the Seas has two Azipods, which are multidirectional pods that drive the ship and can be rotated 360 degrees and are have been the standard form of propulsion for all of Royal Caribbean's new cruise ships in recent years.
Radiance made it to Vancouver, but then informed guests on the April 26 7-Night Alaska Glacier sailing they would sail a shortened cruise because an additional two days of repairs would be needed.
Passengers boarded only to be informed a day later their cruise had to be cancelled in order to carry out the necessary repairs.
Those on the cancelled sailing were issued a full refund, plus a future cruise credit that can be used for a future sailing.
2024 Radiance of the Seas Alaska season
Radiance of the Seas will offer 7-10 night Alaska cruises in 2024 that can also combine with Land Tours to offer immersive visits to Alaska, including in-land destinations such as Denali.
Radiance is sailing alternating, open-jaw itineraries between Vancouver and Seward.
Radiance of the Seas can accommodate 2,466 guests onboard (at maximum occupancy), with more than 800 crew members working on the vessel.
Radiance will remain in Alaska waters until her September 20, 2024 sailing.
Work is underway to repair Royal Caribbean's beleaguered cruise ship.
Radiance of the Seas is in Vancouver, British Columbia, Canada after making it there last week following engine trouble.
Royal Caribbean was forced to cancel the next sailing after realizing the repairs needed were more substantial than originally thought.
Late on Monday, guests booked on the next sailing were sent an email update indicating work is underway and a new update will be made by May 2.
"As you may know, Radiance of the Seas encountered a technical issue with its propulsion system, resulting in the cancellation of our April 26th, 2024, sailing," the letter said.
"Repairs are still underway, and our teams are working diligently to address this issue. We want to assure you that we are doing everything possible to resolve it as quickly as we can."
While there is no formal update to share as to when it will be complete, guests can expect another update this week, "While we continue to make progress, we understand the importance of keeping you informed and will provide you with another update by May 2nd."
What happened to Radiance of the Seas?
The saga of Radiance of the Seas began last week during her repositioning sailing from Los Angeles to Vancouver.
During that cruise, guests were notified of a “technical issue with one of its propulsion systems" and that the ship would skip all the ports of call in order to get to Vancouver at a slower speed.
Radiance made it to Vancouver and then initially would be delayed by two days so that the engine problem could be resolved.
Guests were notified that the ship would welcome passengers onboard. but that the ship would remain in Vancouver for two additional nights in order to give the crew time to fix the propulsion issue.
Guests boarded the ship on time, but a new update came out on Saturday that the sailing would have to be completely cancelled.
All passengers had to disembark by April 28.
Compounding the problem is that this exact issue seemingly occurred less than a year ago.
Radiance of the Seas suffered a propulsion issue last summer that resulted in two cruises being cancelled in order to make the necessary repairs.
Radiance of the Seas was scheduled to depart from Seward, Alaska on September 1, 2023 and Vancouver, Canada on September 8, 2023 for seven-night cruises along the Alaskan coast. Both voyages were canceled due to a technical issue with the ship's propulsion system.
Cruise ships can run into mechanical problems, just like airplanes, buses, or trains.
In the grand scheme of how many cruise ships operate each week, breakdowns such as this are quite rare.
Radiance is not new, but Royal Caribbean invests a lot of money into routine maintenance. However, engine problems will still occasionally happen.
Other cruise ships have had propulsion issues that forced a cancellation or at least an itinerary change. It's more common for the ship speed to be affected and itinerary changed than the entire sailing cancelled.
Radiance of the Seas is a 90,900 gross ton Radiance Class cruise ship. She had her maiden voyage in 2001.
Radiance is a smaller ship by today's standards, and has a capacity of 2,466 guests at double occupancy.
Royal Caribbean Blog is an unofficial fan blog written for other fans of Royal Caribbean International. The Royal Caribbean Blog is not affiliated with Royal Caribbean International
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