Cruises generate over $1 million for a city
Royal Caribbean's Australasia managing director Gavin Smith says that a typical Royal Caribbean cruise that stops in Auckland, New Zealand can put $1.26 million into the local economy. Royal Caribbean expects 6000 visitors to New Zealand in the 2010/11 season, rising to 36,000 in 2011/12 . Americans and Europeans made up about 70 per cent of guests.
Royal Caribbean's sister company Celebrity Cruises will have their 1800-passenger ship the Celebrity Century start or finish cruises out of Auckland from October 2011.
According to Smith, a full cruise ship helps create jobs in coaches, taxis, baggage handlers, customs and border control agencies that attended the pier and engagement with the airport and local hotels.
"We have local fresh produce provedoring requirements, we have fuel needs and we also have stevedoring needs because we'll do a full store in Auckland, in terms of container movements and the more industrial side of the business. The general figure that the cruise lines use is around a million dollars into the local economy on a turnaround day. And then you've got the additional upside of most of the Americans and Europeans and Australians that are getting on and off the ship will be buying one, two or three nights [accommodation] pre- or post cruise."
Smith also added that cruisers were more likely to spend money in the city on hotel stays because it was the place they would begin or end their cruise.