Royal Caribbean announced today that it will open a new corporate office in Paris, France in July 2011 due to "increasing local demand and as part of the company's international growth strategy".
The head of this new office will be Frederic Martinez, who joins the cruise giant after a career in marketing, commercial and management roles for American Express and Air France-KLM.
Royal Caribbean's new corporate office will be located Blvd. Haussmann in Paris' central business district and will include sales, marketing and commercial operations personnel to serve the company's three cruise brands: Royal Caribbean, Celebrity Cruises and Azamara Club Cruises. Prior to opening this new office, Royal Caribbean's presence in France was limited to an international representative office.
Cruisers sailing on Royal Caribbean in 2012 will have some new sailings to choose from from three French ports - LeHavre, Toulon and Marseille. The European deployment is adding numerous departures and overall, Royal Caribbean International is adding 23 ports in seven additional countries to its European schedule.
Royal Caribbean Executive Vice President Michael Bayley talked about the new office and its goals, "We know that our guests from France enjoy our brands, products and destination offerings. Frederic is tasked with growing the business and responding to customer demand in France on issues such as enhanced product offerings during July and August, and creating fly and cruise packages for the Caribbean."
