Royal Caribbean senior vice president Lisa Bauer spoke to a group of travel agents in São Paulo, Brazil on Tuesday and discussed some of Royal Caribbean's plans for the future, including launching three new cruise ships by 2016.
Bauer spoke about Brazil's importance as an increasingly larger market, "Brazil is an important market and also strategic. São Paulo customers love our products and it's where we have a high satisfaction rate. We know that agents work hard for our sales and we want to hear what they have to say."
Bauer mentioned the new third Oasis class ship Royal Caribbean is building along with the two Project Sunshine ships that will launch in 2014 and 2015. According to Bauer, news about all three ships will be communicated throughout the construction period of the vessels.
"We do a global search with our passengers to define what will be news. We will bring some of the existing ammenities and others that are innovative and different from anything I've done," she said.
According to Ricardo Amaral, vice president of Royal Caribbean, Latin America, the focus of creation is seeking a new experience to guests. "Maybe that's why we're the playmaker that invests more in renovations and construction," he said.
For Amaral, the concept of brand and quality are the main characteristics that motivate Royal Caribbean to be preferred among Brazilians. "We believe we have the best product for the Brazilian public for both the domestic market and for Europe," he said. Regarding the numbers, he only mentioned that the season in Brazil is very good, since he can not speak of results that have not been announced for investors.
