Royal Caribbean announced that it will add a brand new float to the 87th annual Macy's Thanksgiving Day Parade.
Royal Caribbean's participation in the parade will be part of its celebration of the upcoming fall 2014 debut of Quantum of the Seas.
"Royal Caribbean cruise vacations are known as the ultimate in family entertainment at sea, so it's fitting that they will join us this Thanksgiving as we kick off the holidays for millions of families nationwide," said Amy Kule, executive producer of Macy's Thanksgiving Day Parade. "Designed by the artists of Macy's Parade Studio, the new Royal Caribbean float promises to astonish audiences as it makes its maiden voyage down the streets of Manhattan this November."
Royal Caribbean executive vice president of Global Sales and Marketing, Lisa Bauer, also commented on the news, "As the leading global cruise line offering families incredible vacations only found with Royal Caribbean, we are thrilled to be partnering with the Macy's Thanksgiving Day Parade and to participate in an iconic event that brings friends and family together.We hope that our float will WOW Parade spectators and those watching at home just like our ships WOW guests all over the world."
The 87th annual Macy's Thanksgiving Day Parade airs nationwide on NBC, on Thursday, Nov. 28, 2013 from 9 a.m. - Noon in all time zones.
