Royal Caribbean Australia debuts new marketing campaign

In:
25 Sep 2017
By: 
Matt Hochberg

Royal Caribbean Australia has debuted a new brand campaign that uses slogans such as, "this is not a cruise, this is a Royal Caribbean cruise" and "this is not your dream holiday, this is your next holiday."

Strategic branding and design company Hulsbosch created the campaign as a means of differentiating Royal Caribbean from its competitors.  The ads feature activities such as indoor sky diving, snorkeling, bumper cars and more.


Matt started Royal Caribbean Blog in 2010 as a place to share his passion for all things Royal Caribbean with readers. He oversees all the writers at Royal Caribbean Blog, and writes a great deal of content on a daily basis.  He has become one of the foremost experts on a Royal Caribbean cruise.

Over the years, he has reached Pinnacle Club status with Royal Caribbean's customer loyalty program.

Get our newsletter

Stay up-to-date with cruise news & advice

    We never share your information with third parties and will protect it in accordance with our Privacy Policy