A new partnership has been formed between Miami's leading cruise line and soccer club.
On Friday, Royal Caribbean announced, "an unprecedented, multiyear partnership" with Inter Miami CF. The soccer club was established in 2018 and is in the Eastern Conference of Major League Soccer.
Royal Caribbean will be the soccer club's main partner and Official Vacation Partner.
The new partnership builds on the cruise line welcoming international star Lionel Messi, who joined the team for the 2023 season.
Royal Caribbean is no stranger to sponsorship deals, as the company has been a corporate sponsor of different teams in the past. It provides them with a new way to advertise their vacations to the public.
With the impending launch of Icon of the Seas in January, the cruise line is clearly getting ready to turn up the advertising of the new ship to get the public's attention.
Icon of the Seas is built with far more family-focused activities than other cruise ships, and it's a brand new type of cruise ship.
Scheduled to begin sailing in January 2024 and already available to book, will feature a water park, kids club, entire portion of the ship for young families, and more dining and entertainment than on any other ship since.
Icon of the Seas will have more cabins to cater to families with higher capacities, thanks in large part to new room designs.
Adults aren't being left out either. While the kids are busy with all of their activities, there's a jazz club, elevated supper club, adults-only pool and bar, dueling piano bar, and lots more.
Royal Caribbean Group CEO Jason Liberty spoke on the new deal, "Royal Caribbean started in Miami more than 50 years ago, and we have always had heart and passion for our community. It's been exciting to see Inter Miami’s success, including their recent Leagues Cup title, energize South Florida. As the Club’s Main Partner, we are thrilled to build on that momentum together and deliver memorable moments to fans around the world."
Royal Caribbean's SVP and Chief Marketing Officer, Kara Wallace, also heralds the new relationship, "Royal Caribbean and Inter Miami have won the hearts and minds of fans from around the world. Together as partners, the possibilities to reach more dreamers and adventurers are exponential from ship to pitch, especially as we look forward to the arrival of Icon of the Seas."
What the partnership will bring
The sponsorship deal means a lot of cross brand promotion.
You can expect to see stadium LED, in-game content, fan zone activations, the Club’s digital and social platforms and more starting with the next home game at DRV PNK Stadium.
In addition, both partners will share community service initiatives in South Florida.
