Bordeaux is seemingly synonymous with wine, but I found a city with so much to offer beyond le vin.

The first port stop on our Anthem of the Seas 7-night cruise brings us to the city of La Rochelle, which is a couple hours drive from Bordeaux.

One of the conundrums of this particular itinerary is to settle for the small city experience or take the time to see a major draw. 

Since it's my first time in France and I'm not sure the next time I'll be able to visit here, it made sense to me to sign up for the journey to Bordeaux.

Bordeaux is a little more than a 2 hour bus ride from where cruise ships dock in La Rochelle.  When you have an extreme distance like that, booking a shore excursion through the cruise line is the only logical option to avoid being left behind because of a travel delay.

Read more: Why booking my cruise shore excursions in Europe with the cruise line was the best decision

Our tour began at 8am and met at the Royal Theater.  Minutes after Anthem was cleared by the local authorities, our tour was the first to be called to go.

I signed up for the "Bordeaux On Your Own" tour, which provides bus transportation back and forth and that's it.

The bus is your typical coach bus with plenty of air conditioning and a bathroom in the back. I liked there were USB plugs at each set of seats, although the legroom was very minimal.

We were dropped off at the Allées de Tourny right in the middle of Bordeaux. We were told we'd have a little more than 3 hours to explore on our own, and to meet back at a designated time.  C'est ca et au reviour!

I specifically booked this tour because I want to explore the city on my own, as I see fit.

Bordeaux is well known for its wine culture, but wine wasn't my main draw. I like wine, but I'm not a "wine person".  However, I warmed up to the wine scene in the city quite quickly.

Wine or not, the first thing I wanted was a really good French bakery and cafe.  It was still morning, and I had this overwhelming desire to try it.

One of the best things about Europe is how much there is to see.  As soon as I left the bus, I ran right into Basilique Saint-Michel, which is a Gothic church in the center of the city.

On the bus ride over I researched some places to go, and found a coffee shop and boulangerie across the street from each other that were highly recommended.

The Sip Coffee Bar was my first stop, and I had a cup of iced coffee that was served in a beaker.  Cute idea, and the coffee was so much better than what I could get at home.

I then walked across the street to Boulangerie Jocteur, and I was met with an overwhelming choices of breads, pastries, croissants, and more.

It was one of those places I wish I could bring home a box of goodies, but I also did not want to fill up immediately and ruin my appetite for the rest of the day.

I went with a croissant and baguette.  Basic, sure, but I felt I wanted to start with the hits, and the food did not disappoint.  It probably ruined croissants for the rest of my life back home.

With my belly full, I wanted to do some exploring.  The Old Town area of Bordeaux is a UNESCO World Heritage Site.

Perhaps the most iconic landmark is Porte Cailhau, which was a gate built to protect the city in 1496. I only walked by the port, but visitors can also climb to the top of the 35-meter tower for unobstructed views of the city.

I then caught sight of the Garonne river, which has a beautiful walkway along the left bank. It's the kind of waterfront walk where you not only get a great view, but you can see so many sights along the way.

It helped the temperature outside was so comfortable, with highs in the upper 80s and no humidity. As someone that lives in Florida, it's always so refreshing when you can spend time outdoors in the summer and not sweat profusely to the point of hating it.

The "Miroir d'Eau" (water mirror) was a fun stop that's across from the Place de la Bourse monument. It alternates a mirror effect and artificial misting in an extraordinary way. 

By now my mind was telling me my readers would hate on me if I went to Bordeaux and didn't have any wine, so I decided to give it a try.

I wandered the streets of Bordeaux for a bit to find a wine bar.  There are plenty of bistros and cafes, but I didn't want to go to a cafe that had a limited selection.

I eventually ran across Coumé Vaï, which serves wine by the bottle and glass, along with cheese and charcuterie options.

I'm not a wine expert at all, so I asked the woman working behind the counter to recommend a couple of wines to try that were from the region.

She picked out two, and I give it a try.

I really liked the flavor of both, with the first being quite fruity and the second extremely dry. 

If I had more time in Bordeaux, I could see myself enjoying a couple of glasses in the evening to wind down the day. 

For lunch, I wasn't sure where to eat because there were so many delicious restaurants. You could not go down a street without running into one or two restaurants that looked really good. I wished I'd had time to try more places.

This may sound crazy, but I went with an Italian restaurant for lunch.  Being in Europe, the food is good beyond the traditional foods of the host country, and in my research, I found a few intriguing Italian restaurants.  As a pizza snob at home, I was drawn immediately to give it a try.

I ended up at Le Murano, which has a large outdoor terrace.  Eating outside at a small table feels so French, even if it's Italian food.

I ordered a margarita pizza, and it was exactly what I wanted. Great food I can't get at home, with unrivaled scenery. 

I would have loved to have more time to go shopping and venture further south. There are many locally-owned boutiques that sell just about everything.

I was mostly in the Saint-Michel "quartier" of Bordeaux, and it's a very cosmopolitan neighborhood along with its rich history.

I especially enjoyed exploring Bordeaux and simply walking to see what's around the next corner. The food scene, charming history, and independent shops really made Bordeaux stand out beyond the wine it's well-known for.

Certainly wine enthusiasts will love it, but non-drinkers can find lots to see too. 

My visit gave me a new taste for all there is to discover in the famous wine region. I would love to come back and spend more time here.  This is, after all, one of the best reasons to cruise because it gives you a taste of what the world has to offer, and you can always come back for more.

My first sea day on Royal Caribbean's Anthem of the Seas took me straight through a body of water well-known for having bad weather and rough seas.

The Bay of Biscay is located west of France in an area and north of Spain, and it's not somewhere you might think as being troublesome until you do some research.

The second day of our 7-night cruise was a sea day, taking us to our first port stop of La Rochelle, France. Before we can get there on day 3, we'd need to traverse the bay.

In the morning, there was a consistent and gentle rocking of the ship.  It was clear the seas had a rolling motion to them, and that resulted in motion onboard.

Motion on a cruise ship is not uncommon and it affects everyone differently.  Some people are thrown off by the slightest movement, while others relish a good pitch and roll to the ocean.

I prefer calm seas, but while the motion was noticeable, it was far from the worst I've experienced.

One of the best strategies for minimizing the sensation of movement on a cruise ship is to go to an area on a low deck and mid ship.  I went down to deck 3 for brunch in the dining room.

Anthem of the Seas does not have a Main Dining Room, but rather, four smaller dining rooms that effectively serve as the same thing.  It's a result of an abandoned concept to reinvent the Main Dining Room that ultimately failed.

Read more: Five times Royal Caribbean changed its mind after announcing something

Brunch is not something you see all the time on Royal Caribbean ships in the Main Dining Room, but it's a treat when they do have it.  Frankly, I don't know the impetus for why they offer it on one sailing or another, but I've seen it before without any consistency. 

In order to embrace the spirit of brunch, I ordered an omelet and a burger. Surprisingly, the burger was my favorite of the two.

After breakfast, the movement was noticeably worse, and I assumed this is where the Bay of Biscay gets its bad reputation.

Luckily, the crossing is only one day (and of course the inevitable return back later in the cruise) and while the seas were rough, the weather was quite comfortable.  Partly cloudy with peeks of sun.

I did not have to take any seasickness medication, as I kept myself busy with events.  There's no shame in taking seasickness medication, as there have been times it's affected me.

Read more: How to prevent seasickness on a cruise

My best advice if you're worried about getting seasick is to be prepared in advance. I always travel with over-the-counter pills I can take to combat it.

My seasickness pills of choice are Bonine.

You could speak to your doctor about getting a prescription for a patch to wear, or preemptively take seasickness medication before the cruise begins and everyday thereafter.

The first event of the day was the Top Tier event, where Royal Caribbean invites anyone with Platinum status or above in Crown and Anchor Society to attend.

It's essentially a big thank you party for being loyal, and I really appreciate they do this to show their appreciation for its customers. It's not an event that will wow you, but if they're going to put on something for guests as recognition, I'll go.  Plus there's free alcohol!

Speaking of Crown and Anchor, I tried something I've never done for my next event.

Cheers with an Officer is a special meal offered for Pinnacle Club guests where there's a special lunch held exclusively for Royal Caribbean's top cruisers.

I had never gone before because I always thought it was too stuffy and I didn't know anyone.  This time, I decided to give it a try, mostly because I'm sailing solo on this cruise and could use some friendly conversation.

I met a fellow Pinnacle Club member, Alice from Wales, who said hello at the Top Tier event and since I'd have someone to converse with, decided to give it a try.

You're seated at a large table with other Pinnacle Club guests and served what is basically the Chops Grille lunch menu. You're also offered glasses of champagne or wine.  All of this is complimentary.

The meal begins with the Captain giving a toast, and we had other officers present to join in.  After the toast, the officers leave and it's a meal with your fellow guests.

Almost everyone was from England at our table, with a couple from Texas and another couple from Germany. As you might imagine at a table full of top cruisers, the conversation was mostly about cruising.

I ordered the salmon and wild mushroom soup.

It was a fun experience, and while I might not go every single time they offer it, I did like the opportunity to talk with other cruisers and have a good conversation with lunch.

After lunch, it was time to get to work on this blog.  There's a 6 hour time difference between France/Spain and the east coast of the United States, so my usual working hours get delayed a bit.

Towards the afternoon, I recorded my YouTube live session from the Solarium.  

I noticed by now the ocean conditions had improved and the motion had subsided considerably. This seems to play right into what people say about the Bay of Biscay, given it can change a lot.

The Bay is Biscay isn’t always rough, and I would not advise anyone to not cruise through it purely on reputation. Most importantly, cruising through the Bay of Biscay is not dangerous.  Royal Caribbean's ships are designed to handle much worse, but the Captain will take necessary actions to avoid any areas that look particularly bad.

For the evening, I decided to hit the casino once more.  It would be a short evening, because I have early morning plans once we reach France.

Royal Caribbean will build more of the world's largest cruise ships.

The company confirmed on Tuesday that it has signed an agreement to build a fourth Icon Class ship, with options to build a fifth and sixth Icon Class ship.

The options essentially mean that while Royal Caribbean has not committed to ordering them, the space is allocated within the shipyard if they decide later on to place an order.

The fourth Icon Class cruise ship is expected to be delivered sometime in 2027.

Royal Caribbean did not announce the ship's name or any new features we can expect on the fourth ship yet.

Just like the first three Icon Class ships, the order has been placed with Finnish shipbuilder Meyer Turku. The first Icon Class ship, Icon of the Seas, was delivered in January 2024 and Star of the Seas is expected to enter service in August 2025.

A third unnamed Icon Class ship will be delivered in 2026.

Royal Caribbean Group President and CEO Jason Liberty issued a statement celebrating the order, “Building on the incredible momentum and market response to the launch of Icon of the Seas and the excitement for its sister ship, Star of the Seas, coming in 2025, we’re thrilled to join with Meyer Turku once again to expand our roster of Icon Class ships and continue our future growth plans.

“Since its debut, Icon has changed the game in vacation experiences and exceeded our expectations in both guest satisfaction and financial performance.”

The new standard in the cruise industry

Ever since Icon of the Seas launched in January 2024, Icon of the Seas has set a new standard that all other cruise ships are judged against.

While new cruise ships generate hype, Icon of the Seas delivered on it with a number of innovations and accolades beyond her size.

The Icon Class ships have the largest waterpark and ice rink at sea, eight neighborhoods to explore, a food hall, and so much more. 

Icon of the Seas measures an astonishing 250,800 gross registered tons and can carry a maximum of 7,600 passengers. There are 28 different stateroom categories.

Matching other cruise line new ship orders

One trend within the cruise industry is placing new ship orders.

Royal Caribbean joins a number of other lines that placed new cruise ship orders this year, and this has been a big year for orders.

The cruise industry refrained from placing new orders over the last 4 years due to the sizeable debt they accrued related to the cruise industry shutdown of 2020-2021.

Carnival Cruise Line placed an order in July for 3 new ships, which was placed a few months after Carnival ordered two more ships for its Excel Class series of vessels. 

Norwegian Cruise Line Holdings ordered a whopping 8 new ships in April 2024.

No orders yet for its rumored plans

While Royal Caribbean placed an order for more Icon Class ships, it did not order the other ships many have expected.

The Discovery Class of ships is expected to be a new smaller class of cruise ship by Royal Caribbean, with the word "smaller" being a relative term.

Executives have hinted at the project's existence, but nothing has been officially announced or confirmed.

In August 2024, Royal Caribbean International President and CEO Michael Bayley talked about the plans in an interview he did, "We’re working now on another class of ship called Discovery Class. So, that’s going to be super exciting. That’ll come in about another 3 to 4 years from now."

Rumors have been circling for years about Royal Caribbean’s upcoming plans to build new ships of smaller size. However, the cruise line has not confirmed many details about Project Discovery.

I've spent hundreds of nights on cruise ships, and boarding a Royal Caribbean ship in a seasonal market like Southampton, England is easier than a lot of full time cruise ports in the United States.

Getting on any cruise ship isn't difficult, but some homeports are more difficult than others.

As someone that cruises every month, I've seen just about every embarkation day experience imaginable, and I was pleasantly surprised how easy the process was in Southampton.

I flew to London from my home in Orlando, Florida for a 7-night cruise on Royal Caribbean's Anthem of the Seas that will take me to ports in Northern France and Spain.

I spent two days in London before taking the train down to Southampton.  The train is easy and affordable.  It was about €50 for a first class ticket if purchased in advance, and it's just a one hour and 20 minute ride from London's Waterloo station to Southampton Central.

The train is very efficient and fast. England's roads are notorious for traffic delays, and the train is a great alternative. 

One downside to taking the train is the lack of space for luggage. Regular size luggage that you would check on an airplane do not fit in the overhead bins, and the only recourse was for everyone to shove their luggage in the boarding area between the doors. If I was taking my family, I'd probably have to opt for a car service because of how much luggage we typically have.

Once I arrived at Southampton, it was a short 5 minute taxi ride to where Anthem of the Seas was docked.

While boarding was delayed, the process went very smoothly once it got started.

At first, I was surprised there was no special line for suite guests and Pinnacle Club members.  But it really did not matter, as they efficiently moved guests through security and check-in. The claim that Brits love to queue definitely seems to be true!

What made the process smooth was there were multiple points for the staff to check guests in, both before and after security. Even though no one was verifying anyone's check-in time, the crowd wasn't large enough to overwhelm the staff.

It took me probably 10 minutes at the most to get from curb to ship, and most of that was because I seem to always pick the longest security line, every time.

To Royal Caribbean's credit, once onboard the ship, the embarkation day experience was quite consistent.  Muster stations were open to quickly take care of the emuster check-in, and then it was off to lunch.

I opted to lunch at the Windjammer buffet, primarily because I wanted to enjoy my food outdoors. On most Quantum Class ships, there is outdoor seating at the rear of the Windjammer, and I loved the pleasant temperatures and cool breeze.  The high temperature was in the upper 60s and it was partly sunny. That's like summer weather in England.

While the check-in process was super smooth, the one area that baffled me was when staterooms would be ready. Unfortunately, cabins were not ready until 2:30pm.  Usually cabins are ready by 1pm, or 2pm at the very latest.

I'm guessing Anthem was delayed in getting into port and that backed everything up. Luckily, it did not impact the check-in process too much, but cabin attendants needed more time.

I actually went down to check if the rooms were ready at 1:30, 2, and then finally 2:30.  It took to exactly 2:30 for the cabins to be open to guests.

For this cruise, I booked a standard balcony cabin on deck 7. It's pretty much like any balcony cabin I've stayed in on other ships, and I especially like how much storage space and extra outlets Quantum Class cabins have. Back in 2015 when Anthem launched, this was a really big deal.  Now, we all expect it.

One difference you'll notice in this cabin is the electric kettle.  On cruises from the United Kingdom, all cabins have an electric kettle in the cabin by default so passengers can make their own tea.

A quick power nap later and we were off to begin out journey.

On this itinerary, we'll visit four ports of call: La Rochelle, France; Bilbao, Spain; La Coruna, Spain; Le Havre (Paris), France.

I wasn't sure where I wanted to eat dinner tonight, and decided to take the easy option and go to the Windjammer. If I'm being honest, I looked at the Main Dining Room menu and saw no French Onion Soup, so I skipped it.

The Asian stir fry station in the Windjammer alone made it the right choice.

After dinner, it was time to head to the casino for some luck. 

Since I've already attained Prime status in the Casino Royale program, I'm not chasing points on this cruise and decided to play craps.

Table games, such as craps, are fun, but don't pay out points as well as slot machines do.

I ended up playing with the same money I started with for about two hours, and ended up doubling my money. Not a bad start to my cruise!

Tomorrow is a sea day as we head south.

When I booked a European cruise, I purposefully planned to arrive a few days early so that I could have a better cruise experience.

Cruise experts will always advocate flying in at least one day before a cruise begins, but that tip is primarily about ensuring a travel delay does not prevent you from missing your cruise.  While this is sage advice, there's one other really good reason to arrive early.

When your cruise goes out of an area with significant cultural and historical significance (sorry Port Canaveral), you'll likely want to explore on land as much as ensuring you don't miss the ship.

My 7-night France and Spain cruise on Royal Caribbean's Anthem of the Seas was scheduled to depart on a Sunday, but I flew in Thursday night so I could have a few days in London prior to the cruise beginning.

My primary impetus for coming in two days early was so that I would make the cruise, but the opportunity to see London was just as important. In retrospect, I made a few mistakes along the way that I won't repeat on my next visit.

Not starting with jetlag

Probably the single largest concern I had prior to my trip was being jetlagged and it ruining my cruise.

No matter what strategy you have to fight jetlag, the more time you have to acclimate to local time, the better your chances of jetlag not messing up your ship tour plans.

Unfortunately, sleeping on an airplane wasn't in the cards for me on this trip. I read, listened to music, and watched movies. I attempted — and failed — to fall asleep.

Because I booked this cruise as the primary reason for travel, I was more concerned with being optimized for the cruise, than my time in London.  While I would have been disappointed to miss out on time in London, that was always a bonus for my overall trip.

Because I didn't sleep at all on my flight over, I stayed up all day while in England and then finally went to bed after 36 hours being awake.  It wasn't easy, but I felt like I avoided the worst of the jetlag and the morning of my cruise, I was ready to go.

Even if you break every jetlag advice out there, if you have a few days to sleep it off and get yourself set, you'll have a better cruise.

Mistake: Taking the train from the airport

I did a fair amount of research prior to my trip on how to tackle London, and a lot of the YouTube videos I watched implored to use the train between London Heathrow airport and the city.

I found this to be mistake in the sense going on a train with full-size (and heavy) luggage is cumbersome, difficult, and a giant pain.

Not only are there long distances to pull the luggage around, but there are stairs and platforms to traverse that are not easy with a lot of luggage.

The advice is spot on with how to save money, but it's really meant for someone backpacking or traveling with carry-on luggage.

The only saving grace was I was traveling solo, because if I tried to do this with my family, it would have resulted in a lot of tears of frustration.

If you have big pieces of luggage, my advice is spend extra on an Uber ride, car service, or taxi.

Balancing tourist traps & the real deal

If you read enough articles and videos about what to do in London, there's lots of conjecture about what's worth your time or not, and inevitably I found myself weighing the pros and cons of any activity.

Part of my strategy to avoid not falling asleep on my first day in London was to get out and explore.  I knew sitting in my Airbnb rental would just lead to sleep, so I deliberately got out and walked around.

The biggest issue I found is picking things you want to do and how to see the most without succumbing to heavy tourist traps.

Certainly everyone wants to see Big Ben, Parliament, Westminster Abbey, and the like. The problem is the insane crowds that are there most of the day.

I found it best to take a leisurely walking tour of the area so I could see them, take photos, but not commit to going in for a tour. My rationale is the most notable thing about them is being able to say you saw it and take a photo. What the hallways, portraits, and artifacts found inside are all about is less memorable.

That probably sounds like a cold approach to it, but I wanted to maximize my time and see more. 

I ran across a great tip for an alternative to the hop on, hop off buses.  Those bus tours cost around 40 pounds per person, but instead you can hop on the route number 11 bus for just 1.65 per person and the loop goes by many of the major attractions in Central London.

I also took time to walk along the Thames River on the south bank of the Thames, which gives you great views of the major sights. 

There are inexpensive boat tours you can take, or enjoy a leisurely stroll. The walk between Westminster Bridge and Tower Bridge allows you to see:

• London Eye
• The Shard
• London Bridge, Southwark Bridge, Blackfriars Bridge, Waterloo Bridge, Hungerford Bridge & Golden Jubilee Bridges
• Southwark Cathedral
• London County Hall
• Shakespeare’s Globe
• Royal Festival Hall
• Houses of Parliament
• Westminster Abbey
• Tower of London

There's so much to see around London, which is why I found it advantageous to take in sights as I passed by.

Mistake: Not prioritizing outdoor activities when weather is good

The stereotype that it's always cloudy and raining in England is not that far off from the truth, so take advantage of good weather when you can.

I had near perfect weather on the first day I was in London. It was mostly sunny, comfortable temperatures, and a nice breeze.  It was very pleasant to be outside and walk around.

While I did do a lot of walking around the Thames river, I wish I had spent more time prioritizing outdoor activities I thought I could do the next day.

The second day was mostly a rain out, and I don't care how motivated you are to see outdoor sights rain or shine, it's miserable being outside in the rain.

I would recommend having a list of what you want to see and do, and double down on anything outdoors when it's nice out.  Save the museums and shows for rainy days whenever possible.

Mistake: Taking the stairs at Covent Garden station

196 stairs or the elevator, and I thought taking the stairs up wouldn't be so bad.

What was I thinking taking the stairs instead of waiting for the elevator?!

Despite the stairs mistake, Covent Garden is a fun area to go I liked all the different vendors selling all sorts of souvenirs. 

Going on a European cruise sounds like the perfect way to see the world, but if you're flying across the Atlantic, it's critical you start the trip on the right foot.

I flew from my home in Florida to London in order to board an Anthem of the Seas cruise departing from Southampton. It's a new itinerary with lots of firsts for me.

The problem is fighting jetlag before it hits so that you're not sleeping away half the cruise while getting acclimated to local time.

Prior to my trip, I read the same piece of advice over and over again: don't sleep until it's bed time so you can adjust to local time.

It's a solid strategy, but you have to consider what time you'll arrive in Europe and how feasible it is to stay awake.

Flight times matter

I thought I hit the jackpot by having a direct flight between Orlando and London, because flying internationally and catching connecting flights seems like a recipe for a disaster.

What I did not take into account was what time I'd arrive in London and how difficult it would be to follow everyone's advice.

My flight departed Florida at 5:30pm (actually it was 6:30pm due to weather and traffic delays), which got me into London at a few minutes before 7am.

This meant I would have to stay awake for about 36 hours in order to follow the strategy.

Oh but Matt, you can sleep on the airplane!

While there might be unconfirmed cases of human beings able to sleep on an airplane, I am not that person. Moreover, the departure time meant my brain thought it was still too early to go to sleep, and I only really started to get drowsy in the final two hours of the flight.

I'm sure some would point out different drug and alcohol cocktails to make me sleepy, but I really hate feeling out of control on a plane. 

Ultimately, the flight time is what mattes the most.  Ideally, you'll get a flight that gets you into Europe in the afternoon or evening, so there are just a few hours to remain awake.

Ignoring jetlag could lead to missing too much of the cruise

The longer you put off adjusting to local time, the harder it is to break the cycle of waking up too early and going to sleep too early.

For an itinerary that's brand new to me visiting the northern coast of Spain and France, I did not want to squander the opportunity by sleeping.

On other trips when I've been jetlagged, I recall how frustrating it would be to wake up around 3 or 4am, and then want to go to sleep for the night in the afternoon. You feel helpless and it spirals quickly.

Plan multiple days before your cruise

While I may have picked the wrong flight, I did make a good decision in how early I arrived before my cruise departed.

Instead of the usual flying in one day before a cruise rule, I arrived in London a full two days before my cruise began.

The idea is to give myself more time to acclimate. Sure, seeing the sights around London is good too, but the cruise is what I'm most concerned about.

Heck, if you have plenty of vacation days, you could fly in earlier than two days and let jetlag happen, but work through it.

Fighting jetlag takes discipline

The experts are right. No matter how hard it is, you really want to force yourself to stay awake on the day you arrive until it's bed time in that country.

Unless you're someone who can really get solid sleep in while on an airplane, you should be prepared to acclimate to local time as quickly as possible.

If you're flying many hours for a cruise, that last thing you want to do is sleep it all away. And you definitely don't want to feel tired and groggy when you're awake.

Pick a flight that gets you in closer to bed time, and give your body plenty of time to adjust.

Cruise lines are constantly in a chess match to outdo each other, and Royal Caribbean is betting it has a super move up its sleeve.

Just like how an auto manufacturer might implement a feature not available on other brands vehicles, Royal Caribbean is poised to outdo other cruise lines with an offering they think will get a lot of attention.

Ironically, their next big investment is in the very thing they have traditionally competed against: fun on land.

Two different beach clubs are going to be built, with one opening in 2025 and 2026. These aren't traditional cruise line private islands that are open to all passengers onboard and included with the cruise fare. This will be something above and beyond that.

Royal Caribbean will open its first Royal Beach Club in Nassau, Bahamas in summer 2025, followed by its second beach club to open in Cozumel, Mexico in 2026.

Differences between the mega cruise ship lines can be subtle, but these beach clubs are about standing out from the pack and drawing in new customers with something no one else can offer.

Solving customer needs

Before you step foot in any of these clubs, the rationale for offering a beach club is about targeting two key markets for Royal Caribbean.

The first beach club opens in one of the most highly visited and poorly rated cruise ports in the world, Nassau. 

Nassau consistently ranks in the bottom 10% of customer satisfaction among Royal Caribbean customers, even though it's located close to the United States and many cruise ships visit it.

Royal Caribbean International President and CEO Michael Bayley said the issue Nassau faces is it lacks special things to do that are also original.

Because it's so frequently visited, passengers find the choices of what to do in port limiting and uninspiring.

Royal Caribbean wanted to solve this problem because not going to Nassau really isn't an option.  The line brought more than 1.6 million visitors to the Nassau cruise port in 2023.

In April 2023, Mr. Bayley talked about this need to improve shore excursion choices for their customers, "We want to improve the experience of our guests. We can’t keep selling experiences to people who say we love going to Perfect Day, it’s fantastic, we want to go back, but the Nassau thing, can you guys stop going there? We can’t do that, so yeah, we want to be a part of the solution."

Royal Beach Club Paradise Island

Construction is underway to build and open Royal Caribbean's answer to its customer's issues with Nassau.

Royal Beach Club Paradise Island will open in summer 2025 on a 17-acre site that is right across from where all the cruise ships dock. Not only is it prime real estate, it's a a shining beacon to every other cruise line what they're missing out on.

Royal Caribbean wants to offer an unparalleled beach experience in a prime spot, exclusively to its customers.

Royal Beach Clubs are limited access and have an extra cost to them. This means only a few thousands Royal Caribbean guests will be able to visit it each day, and it will not be included in the base cruise fare.

About 2,000 people will be able to purchase a pass each day. No word yet on how much admission will cost.

Once inside, guests can enjoy three pools with swim-up bars, live music, two beaches, four restaurants serving local food.

The club is also going to incorporate Bahamian culture in an industry first cooperative effort to give back to the people of The Bahamas with a revenue sharing agreement that gives up to 49% equity.

It's expected the beach club will generate hundreds of jobs between the construction and long-term operation.  Plus, there will be a new tourism levy that will fund reinvesting in the local community. 

Once open, the beach club will offer something fresh and different, not only in Nassau, but among the entire industry too.

Royal Beach Club Cozumel

The second part of Royal Caribbean's plan is to open another beach club in 2026 on the other side of the Caribbean in Cozumel, Mexico.

Cozumel is another traditionally popular cruise port, but unlike Nassau, doesn't have the low rating problem.  However, the club addresses a different need.

Royal Caribbean is investing in many places, including Galveston, Texas.  While Florida may be the capital of cruising, Galveston is quickly becoming a rival hot spot, with newer and bigger ships sailing from Texas.  In fact, Royal Caribbean built a massive new cruise terminal that can handle the largest cruise ships in the world.

The issue with cruises from Galveston has been a lack of port variety. In order to meet the typical week-long vacation window most Americans abide by, cruise ships sailing from Galveston are relegated to the same Western Caribbean cruise ports, including Cozumel.

A Royal Beach Club in Cozumel gives Royal Caribbean passengers something different, and a familiar face in a crowded room of things to do.

Just like Nassau, the beach club in Cozumel will combine great views, with great access to water.

Royal Caribbean's Senior Vice President and Chief Product Innovation Officer Jay Schneider described the club as having, "great beach, great pool, great food, great service."

The Cozumel club will offer swim-up bars, pools cabanas to rent, snorkeling, kayaking, restaurants, and street markets.

Full details haven't been released yet, but there have been hints both beach clubs are going to truly stand out as more than "just another beach" to visit.

Combining new destinations and new ships

The new beach clubs dove tail right into the launch of three new cruise ships that Royal Caribbean thinks will offer the very best vacation choice in the market.

Icon of the Seas launched earlier this year to become the world's largest cruise ship, and has earned incredible accolades for setting a new standard for cruise ships.

Utopia of the Seas also launched this year, and while not as innovative as Icon, she is arguably the top choice for a short weekend cruise.

Next year, Star of the Seas will join the fleet and sail from Port Canaveral, Florida. The sister to Icon of the Seas, Star will will be a follow-up that seeks to capitalize on Icon's success while introducing a few improvements.

Royal Caribbean seems to think combing the very best cruise ships with the very best destinations is how they'll win over thousands of people who have never taken a cruise before. To borrow a term from the military, it looks like a lot of "shock and awe" to stand out from any other choice.

I fell in love with cruising before my first child was born, so when we started having kids, taking them with us was a natural fit.

My two kids are now 13 and 9 years old, and I've taken them on enough Royal Caribbean cruises that my oldest has well over 400 points on her own in the Crown and Anchor Society loyalty program. We've cruised around the Caribbean, Bahamas, Alaska, and we're headed to Europe next summer for the first time with them.

Traveling with kids changes the dynamics, and I've learned a lot of lessons along the way.

In all those years, here are the biggest travel mistakes I've made with my kids, from when they were babies and toddlers to teenagers.

I should have cruised more after they were old enough to cruise

Babies need to be at least six months old to be able to sail on most Royal Caribbean cruises, and I wish I took advantage of the first six months of eligibility more.

When babies are in their first year, they're in their "goldfish stage" of life where they are there mostly to observe.  They can't crawl, can't talk, and they're mostly along for the ride.

The advantage of this age is you can do more with them onboard without much impact to your own plans.  

Kids change everything about your life, and that becomes very apparent as they get older and you start to incorporate their personalities into your plans. But in that first year, I feel like you can take them along more since they are still super dependent on you.

While babies seem to come with more supplies than an army regiment, I think we stayed home too much early on.

Not packing enough baby supplies

On one early cruise we took with my oldest daughter, we learned you go through many more supplies on a ship than at home.

We actually ran out of baby formula and ended up making a run to a supermarket in Cozumel, Mexico to get more.  Because the baby formula brands are different there, it left us a bit uneasy with what to purchase.

Part of why we ran low on formula was because the nursery on the ship seemed to feed her more often, and also because we tried to time feedings with when we were at a restaurant onboard.

On top of that, babies just go through a lot of clothing on a cruise and it was eye opening how much more we really needed. 

As a result, we packed double the baby supplies what we thought we would need. It seemed overkill, but the peace of mind of having enough was worth it.

Not slowing down my cruise pace earlier to cruise at their pace

As my kids got older and could walk, "talk", and swim, I learned we had to adjust our cruise expectations.

Because I had started cruising before I had kids, I developed my own rhythm to my onboard plans. But on one cruise, we got to the second day and things were not going well. It seemed like we were butting heads with my daughter about everything.

In frustration, I called my mom to vent and she taught me an important lesson of sometimes you have to take it down a notch and move at her schedule, even if it means not doing what I want to do.

So we skipped our plans the next day and let my daughter splash around in the aqua park, take a full nap, and have plenty of food breaks.

While not the most super adventurous cruise I ever took, we all had a better day overall. I learned my wife and I could enjoy having a cocktail while my daughter played and our evenings were better if a nap happened instead of trying to "power through it".

There's nothing wrong with making grandiose plans, but you also need to keep things simple.

Not calling the nursery during the day for more breaks

Royal Caribbean's onboard nursery is the best money I've ever spent on a cruise, but I wish I took advantage of it earlier on.

The nursery is small and has limited slots for kids. So when you register them, there aren't a lot of reservations you can make in advance.  On the surface, that sounds like you have only a few times to get your kids in there.

The truth is you can always call and ask if they have openings. I found in the daytime especially, they had a lot of no-shows or open slots.

My favorite strategy was when it was time to feed our kids and put them down for a nap to call the nursery first and ask if they had an opening. During the day, I think it almost always worked (most passengers preferred to bring their kids to the nursery for dinner) and we'd tell them to call us after the nap is over.

In many cases, even after the nap, our daughters loved hanging out in there and we'd have some extra time.  

By taking advantage of this strategy, we got more time for my wife and I to go to the pool, hit the casino, or enjoy one of the activities onboard.

Not pushing for more days away from school in early grades

When I was kid, being taken out of school for a day or two (or even a week) was no big deal. Now, it's a major faux pas to have more than a few unexcused absences.

Part of that is because of how much group learning kids do compared to when I was in school, but I really wish I pushed more for days away when the kids were in elementary school.

As my kids have gotten older, the workload at school has increased to the point that I can see why pulling them is a mistake. But in Kindergarten through second grade, it would have had less of a detrimental impact on their learning and grades.

Fighting my kids on what they eat or don't eat on a cruise

Every parent probably struggles with getting their kids to finish their meals, but I wish I had an epiphany about kids eating earlier.

I remember being in the Main Dining Room with one of my kids and struggling to get her to eat whatever she ordered. It then occurred to me, why do I care?

At home, the food costs money and if we make something else, it requires more effort to cook, clean, and serve. But on a ship, there's a buffet and other quick service food choices around. So I'm not hard pressed to ensure they eat the one dish they ordered. If they want Sorrento's pizza, c'est la vie.

After all, they're on vacation too, and if they eat quesadillas from El Loco Fresh, pizza, and whatever else they deem good, that's fine. I'll let us both enjoy the culinary détente, and resume hostilities back at home.

Two cabins is a must

As my kids got older, the need for an extra bathroom and sleeping separation became more and more apparent.

Sharing a cabin with your kids when they are toddlers makes sense since there's a lot of back and forth, but as they get older, I've found for sanity sake, it's a relief having two cabins.

Booking two cabins might sound expensive, but I've found booking two smaller connecting cabins is around the same price as a single larger cabin. This is especially true when comparing it against a suite.

I can't recommend enough to book two connecting cabins when you're cruising with kids so you can have a full bathroom for them. The shower alone is worth it, given how my girls use the shower as a karaoke room, makeup studio, and sauna.

I would caution against booking adjoining rooms because having the common door in-between that comes with a connecting room is well worth it.

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How do you top an already record setting cruise ship? Royal Caribbean has big plans for its next big ship to follow up on Icon of the Seas' incredible success.

Star of the Seas will launch in August 2025 and be the second Icon Class ship in the fleet. Royal Caribbean isn't content with making a carbon copy of Icon, as they've outlined key areas how the next ship will be different.

The new cruise ship will offer 7-night cruises from Port Canaveral, Florida to destinations in the Eastern and Western Caribbean. Just like Icon, Star will be packed with lots to do for everyone, leaning heavily into the family cruise segment.

Picking a homeport less than an hour from the tourist hub of Orlando is no coincidence. Royal Caribbean wants to bring the world's best family vacation to one of the biggest family markets.

Jay Schneider, Royal Caribbean's Senior Vice President and Chief Product Innovation Officer, said his team took a deep dive into the incredible success of Icon of the Seas to find ways to go beyond that with Star, "we've looked at Star and we've kind of identified a series of big focus areas for us through that lens of ship destination and home port."

Doubling down on family

Royal Caribbean has made it no secret the Icon Class ships are positioned to be direct competition to land vacations in Orlando at Walt Disney World.

Star of the Seas will sail from Port Canaveral in order to draw families away from a typical land trip and instead take a cruise.

Mr. Schneider said one goal has been making the family component of Star of the Seas even better for families, "the first focus area has been really doubling down on youth and family."

Surfside is an entire neighborhood designed with kids in mind and Royal Caribbean has a few ways they'll make it even better.

Fundamentally, they're going to make Surfside appeal to slightly older kids too.  Mr. Schneider said Icon's Surfside was meant for ages 0-6, but Star will bring that up to about 10.  That's because the area drew families with slightly older children.

Splashaway Bay and the Playscape will get new features, "more play activations really to kind of make kids of all ages happy with the offering."

The Water's Edge pool was originally meant to be an enclave for parents, but in practice has become an extension of the kids pool.

"What we found over time is it really is just expanded play for kids with parents, too. And so programmatically, we continue to lean in to that," Mr. Schneider said.

The kids clubs on Star of the Seas will get updates too. In addition to evolving the look and feel of Adventure Ocean, Mr. Schneider said there will be more "analog play" offered instead of relying on video and computerized games.

"While we're not taking anything away, one of the things we've heard is more analog play and so more kind of classic analog games," he said in talking about the impetus for the improvements.

Royal Caribbean will reboot the teen offerings to match what they're seeing in guests feedback.

Mr. Schneider said teens, "really want places to meet up and then kind of move around the ship to try to be more adults."

"We're rebooting based on that feedback the look and feel of the teen space and then reevaluating our programming for teens, how we activate them elsewhere in the ship as well."

Photo by Shannon Sinclair

Some other initiatives first introduced on Icon of the Seas will continue with Star of the Seas.  

The Kidfinder option will be rolled out of testing and into full offering on Star of the Seas. This is a waterproof bracelet that allows parents to track the bracelet's location via the Royal Caribbean app.

Fear not, Star of the Seas will have a family dog onboard, named Sailor.

Introducing facial recognition cabins

Royal Caribbean is going to test facial recognition stateroom doors on Star of the Seas.

This was an idea the cruise line had in play just before everything shutdown in 2020, but will get implemented in a small capacity on Star of the Seas.

Read more: Royal Caribbean patents facial recognition cruise ship cabin doors

Mr. Schneider said this will be a pilot program, and was not sure how many cabins will be equipped with it.

One other stateroom change is an update to the epic family suite on Star of the Seas, known as the Ultimate Family Townhouse.

This is the most expensive suite ever that covers three floors and has an in-suite slide, movie-viewing room, karaoke machine and a "backyard" with a ping pong table, outdoor seating and a white picket fence leading directly to the Surfside area.

Mr. Schneider said the townhouse will get an "uplift" and "will get really a new look to it."

Based on guest feedback so far on Icon, the cruise line felt changes were needed.

Upgrades to dining

Royal Caribbean has said the top two reasons people go on a cruise with them is for destination and food, and that drives a lot of the offerings on Star of the Seas.

There will be a sequel to the glitzy Empire Supper Club dining experience.  On Star, the focus will shift west to Chicago and become the Lincoln Park Supper Club.

"It's our flagship intimate fine dining entertainment concept [that] will bring forward that same formula that's worked so well in the Empire Supper Club. But again, themed menu, music, all paired to the Chicago and Chicagoland area."

Royal Caribbean also wants to improve on one of its most well-received complimentary venues, Aquadome Market.

On Icon of the Seas, it's located inside the ship’s AquaDome neighborhood, and offers five food stands offering everything from chicken pita wraps to bacon mac n’ cheese and a variety of paninis. 

"We're currently in the concept testing of how to evolve for Star, and eventually Icon Three, kind of the offering in the market," he said.

Don't worry, the fundamentals of the Aquadome Market won't change.  There will still be great complementary grab and go food served in a food hall.

One restaurant that will be overhauled is Pier 7. Mr. Schneider said called it, "a successful concept for us" but they want to keep it a "white space" to tinker with a new offering.

Located in the Surfside neighborhood, it serves California inspired cuisine and kids eat free there.

Mr. Schneider said they have not picked a final idea for the space yet, "We won't probably announce that until much closer in because we're going to do the same thing we did on Icon, which is we're going through the concepting as a result of it being a white space."

Read more: Royal Caribbean surveys customers for a new restaurant idea on its Icon class ships

Combining a new ship and a new beach club

When Star of the Seas launches, you can eventually look forward to cruises that take you to a day at Royal Caribbean's new beach club in Mexico.

Opening sometime in 2026, the Royal Beach Club Cozumel will be the second Royal Beach Club to open, following Royal Beach Club at Paradise Island in The Bahamas.

An extra cost beach available exclusively to Royal Caribbean passengers, admission will include access to swim-up bars, pools cabanas to rent, snorkeling, kayaking, restaurants, and street markets.

"We're excited about that kind of combination of new ship, new homeport and then... the continued expansion of our destination product."

More tweaks and enhancements

Mr. Schneider highlighted a few other improvements Royal Caribbean has planned for Star compared to Icon.

The Pearl will be improved to be more spectacular visually, "instead of a single color light ring in the back of each of those 3500 plus tiles, they go to full multicolor rings."

"That allows us to get a much richer color, wash throughout the entire Pearl, and gives us kind of a broader canvas to play with as we think of the stories that we want to tell."

There will also be more more pool space on Star. That's because Mr. Schneider's team was worried about "water weight", but it's practical to add it back, "we are adding a little bit of incremental water weight back in a hot tub that will be adjacent between Lime and Coconut, and the Aquadome Market that was originally planned on being there, but got pulled at the last minute due to water weight."

"It turns out we had enough weight to play with, and that was my quick ten minute, maybe longer run through of our our focus areas."

"The world's best family vacation was never about size for us"

Star of the Seas won't be slightly larger than Icon of the Seas, and Royal Caribbean doesn't necessarily care about that title.

When asked about if Star will be bigger than Icon, Mr. Schneider talked about the importance of what the ship offers rather than dimensions, "that's never been a focus for us. The world's best family vacation was never about size for us. It still isn't."

"The reality is the things that we expected in our kind of hyper focused guest research needs, we've continued to look at through the lens of what we're actually seeing in operation. And all of it is, is just working so well."

He sees tremendous success with how Royal Caribbean has positioned its Icon Class ships to offer the very best experience, and offering many ways for families to bond and create memories.

The Product Development team focuses on the diverse options for guests to enjoy onboard, and while that may move the needle to require a bigger cruise ship, it's not simply size.