Royal Caribbean will open a beach club in Mexico, exclusively for the use of its cruise ship passengers.
Royal Beach Club Cozumel in Mexico is the name of the line's next new enclave.
Beach clubs are a new idea for Royal Caribbean, which are private areas reserved for the use of Royal Caribbean ships visiting that day. An admission cost is also associated with the clubs.
The announcement was made on Friday and the new club will open sometime in 2026.
It will be located "along the western coast of the island."
“We are delighted to build on our longstanding partnership with the local community and government to continue bringing our guests to Mexico,” said Jason Liberty, president and CEO, Royal Caribbean Group. “The expansion of our destination offerings aligns with the growing global demand for the ultimate vacation experiences and enables our guests to connect with the beauty of local cultures and people in the places they visit.”
“The anticipation for what’s next when it comes to Royal Caribbean destinations has only continued to build since we revealed Royal Beach Club Paradise Island in The Bahamas that opens in 2025. Now is the perfect time to announce the next iteration of this collection with Royal Beach Club Cozumel,” said Michael Bayley, president and CEO, Royal Caribbean International. “Cozumel is an incredible destination, and the beach club will perfectly complement all the island has to offer as an experience that combines familiar Royal Caribbean touches with the spirit of Mexico, alongside amenities and activities for every type of vacationer.”
What the club offers
The exact details aren't known, but Royal Caribbean said the Royal Beach Club Cozumel will offer beach and pool access, along with scenic views.
We know of these features:
- swim-up bars
- Pools for families and all guests to enjoy
- Cabanas to rent
- Snorkeling
- Kayaking
- Restaurants, bars, and lounges with Mexican flare
- Street market offering hands-on experiences like tequila tastings and cooking classes.
Hints at the club
In retrospect, today's news was alluded to by Royal Caribbean's executives recently.
During the inaugural sailing of Icon of the Seas in February 2024, Mr. Bayley answered a question about the future of cruises from Galveston, Texas from a travel agent during a Q&A session.
Galveston has become one of Royal Caribbean's fastest growing markets recently, with the line opening a brand new cruise terminal there in 2022.
"It wasn't by accident we put Allure of the Seas into Texas, and now we've got Harmony of the seas. And if you just think forward a few more years, I wonder what we're going to do next."
"I'm not giving away our strategy here because it's pretty. It's pretty simple if you can just use your imagination, you know, big things are coming, baby."
First beach club opening in The Bahamas
In 2020, Royal Caribbean announced a new venture in Nassau that would allow passengers the ability to visit an exclusive destination outfitted with four beaches, private cabanas, a spacious swimming pool, and a watersports center.
Dubbed "Royal Beach Club at Paradise Island," this addition to Royal Caribbean's private offerings, specifically in a busy port like Nassau, aims to provide passengers with unparalleled beach experiences away from the majority of the crowds.
Since Royal Caribbean is designing the beach club as a public-private partnership, Bahamians are able to hold up to 49% equity in the venture.
While not a private island like Perfect Day at CocoCay, the 17-acre Royal Beach Club at Paradise Island is exclusively for guests sailing onboard Royal Caribbean ships. Although situated on Paradise Island, which is home to resorts like Baha Mar, Sandals Royal Bahamian, and Atlantic, the Royal Beach Club will be located in a more secluded area.
Additionally, it's not included in the cost of your cruise fare, so you'll have to pay extra for admission. Included in the cost of a day pass to the Royal Beach Club are complimentary beach chairs, food, and use of the swimming pool and kids' splash pad.
Apart from two food halls, there will be three Snack Shack locations offering convenient grab-and-go items like chicken sandwiches, french fries, and, of course, the ever-popular mozzarella sticks. Aside from dining, guests who pay for admission to the Royal Beach Club at Paradise Island will have access to numerous bars, as they're scattered throughout the beach club.
To reach the beach club, passengers will have to taxi a complimentary water shuttle from Bay Street located near the Straw Market. Once onboard, guests will have two drop-off options: near Sapphire Beach and the west end of the pool.
At the time of writing, the Royal Beach Club at Paradise Island is scheduled to welcome its first guests in 2025.
St. Thomas beach club next?
Earlier this week, the Hotel Director on Wonder of the Seas was speaking to guests during an event onboard and mentioned a beach club was coming to Mexico. He also said there were other plans for other islands.
At the Top Tier event, the Hotel Director talked about plans the company has to build more beach clubs, although at the time of his talk, nothing had been officially announced by the company.
"We're developing the Royal Beach Clubs as well. The first one of those is going to be in Nassau in the Bahamas," he said to the crowd.
"I believe that's going to be the first in a series of Royal Beach clubs. We're looking at St Thomas, we're looking at Mexico."
As it turns out, his announcement has been half right so far, with the Cozumel Beach Club announcement confirmed.
