Royal Caribbean revealed what it has planned for its private destination push that is going to go well beyond what any cruise line has ever dreamed.

Royal Caribbean is poised to open four different projects over the next few years, each with its own way to give vacationers exactly what they want: an idyllic day in the sun, surf, and shore.

The developments crisscross the Caribbean, and even extend to the Pacific.  It's all part of Royal Caribbean's master plan to offer the very best destinations that are second to none.

At an event in New York, the cruise line showcased what it has planned at each of its private beaches, along with opening dates and what we can expect.

Royal Beach Club at Paradise Island

• Opens: December 2025
• Capacity: 4,000 guests
• Paid, All-Inclusive

The first of these new beaches to open will be the Royal Beach Club at Paradise Island, located in Nassau, Bahamas.

Scheduled to open in December 2025, the Royal Beach Club at Paradise Island is an all-inclusive, beach club you'll need to pay to access.

It's like a super shore excursion that Royal Caribbean curates to cater to exactly what its passengers want: a high-end beach day experience with a focus on local authenticity and upscale amenities.

Royal Caribbean relied on extensive guest research and feedback to come up with the experience.

Guests will be transported via custom-built water taxis that depart from the port area, with two arrival points to make getting where you want to go easy.

Royal Caribbean says "bookings become available in just a few short weeks."

There are going to be three zones, each with a different approach to enjoy your time.

Chill Beach

You'll find both a pool and a beach here, and it's meant to be the most relaxing area of the club. 

There is a long pool with a swim-up bar (in fact, every pool has a swim up bar within the club), and plenty of space to enjoy quiet, ambient Caribbean music.

Party Cove

Party Cove is going to be the spot to go to if you want a pool party vibe.

You'll find the world's largest swim-up bar, known as "the Floating Flamingo". It features a dedicated DJ area, and VIP “party wings.”

It's two stories with the DJ at the center of it at the top level. There's going to be integrated compressed air to elevate the party atmosphere.

The party wings allow guests to actually rent the entire wing for your group, similar to how you might rent a cabana elsewhere.

The pool is actually broken up into three areas, with the largest swim up bar having over 100 seats.

Family Beach

Catering to guests with kids, Family Beach will have a zero-entry pool and this is really the focus of this zone. 

It's a long and shallow pool for families to enjoy together, but there's a swim-up bar here too.

This is also where you'll find the debut of the first-ever land-based Ultimate Family Cabana, which promises an over-the-top experience for families.

It has equal access to beach and pool, and the cabana is going to have just about everything you'd want for a splurged up kind of day.

Your own slide, dining area, lounge space, and more.

Partnership with The Bahamas

The operation will be run in partnership with Bahamian stakeholders (under a 51/49 joint venture), ensuring that the service and food authentically reflect local culture.

You'll find Bahamian art, architecture, and locally-sourced food seamlessly blending into the guest experience.

A strong emphasis is placed on sustainability through initiatives such as zero waste to landfill practices and advanced wastewater recycling systems.

Perfect Day Mexico

• Opens September 2027
• Included, with multiple premium upgrades available

Royal Caribbean's biggest land project ever will open with Perfect Day Mexico.

It's located in what's now Costa Maya, Mexico. When Royal Caribbean is done, the old Costa Maya and region will be uplifted and redeveloped with significant investment in the community and the amenities throughout.

The cruise line bought the port and surrounding land, and it's going to be an epic exclusive for Royal Caribbean passengers  that builds upon the success they've had with Perfect Day at CocoCay in The Bahamas.

Admission is included in your cruise fare, but there are opportunities to spend on extras like cabanas, waterpark and excursions.

When passengers get off the ship, they have the choice of entering Perfect Day Mexico or walking to the nearby Transportation and Tourist Center to pick up a shore excursion or other form of travel out.

The first itineraries you can book that will feature a visit to Perfect Day Mexico will become available this fall.

There will be five key zones to explore:

Fiesta Plaza

This is where you'll enter Perfect Day Mexico, and it's decked out in bold, colorful Mexican décor, and acts as the social hub and introduction to the destination.

You'll notice quickly the world’s largest sombrero bar and vibrant street-style signage.

It's an engineering marvel, and started out as an idea to build the world's largest sombrero, but Royal Caribbean decided to turn it into a bar.

You can walk into Perfect Day Mexico on foot, or opt to take one of the trajineras, which are colorful, flat-bottomed boats that you'd find in the canals of Mexico City. 

The river that runs through the entrance helps set the scene, and Royal Caribbean thought offering boat rides would be a really fun way to move people.

Chill Beach

This is the primary and quite large beach area guests that spans the shoreline. The entire area is almost 2 miles in length.

This is where you'll go for a beautiful and relaxing beach day, complete with lounge-friendly areas with palm-lined shorelines.

Guests can enjoy complimentary loungers, umbrellas and towels at all beaches and pools at Perfect Day Mexico.

Royal Caribbean will also offer cabanas to rent, including ones that have little plunge pools attached to them. There will be land cabanas, water cabanas, and plunge cabanas.

Costa Beach Club (extra cost)

Based on the Coco Beach Club, this will be the upscale beach club experience with elevated dining, exclusive pools, and luxury cabanas.

You'll find white sand beaches, a heated infinity pool, and dedicated restaurant.

There are cabanas to rent here as well, which come with a dedicated pool.

El Hideaway (extra cost)

The adults-only area is an inland pool zone with massive party pools, swim-up bars, and DJ entertainment.

Encompassing eight acres, it has a pool that is going to be 50,000ft², whereas the Hideaway Beach pool today is only 17,000ft².

Either side will have the "chill" zones, while the center will be all about the party atmosphere.

Fun fact: it will be home to the world's largest bottle of tequila!

You'll find here the Party Cabana, which can handle up to 20 people. It has its own dedicated bathroom, its own bar, and it'll have its own bartender.

Splash Cove

A new concept, Splash Cove is 30 acres in size. It has a pool that is a little over three times bigger than the Oasis Lagoon.

This entire neighborhood will be included in your cruise fare.

Surrounding the pool will be the world's longest lazy and crazy river.

The lazy river will be between a 45 and 60 minute journey, but it has multiple stops along the way where you can tie up your raft at a bar to take a "break".

There will be three of these bars, known as "Tubes and Tequila", and you'll clip your tube to the bar for a stop.

There will also be the largest Splashaway Bay for kids, along with more seating than you'd find at the CocoCay version.

Speaking of young kids, there will be a bubble up activity, which is describe as an experience that inflates with water jets coming off of it, and then it deflates and kids climb up it and fall down. It's a super fun young kid thing

Loco Waterpark (extra cost)

Spanning 15 acres, it's three times the size of Thrill Waterpark, and will have 31 slides across five towers.

One big theme is you'll find a lot of raft slides, as they resonate the most with Royal Caribbean's guests. There will still be drop slides or body slides, but many more raft slides.

You'll find the tallest water park in the Americas, eclipsing the one in Brazil that's at 160ft.

There's a Jaguar head tower (170ft tall), along with Sombrero Tower (100ft tall), and the launch tower

The launch tower has hydro launches and drop slides. These are the ones that fly you through the air and then drop you down. 

Royal Caribbean has an idea to put a bar near the launch tower so guests can have a drink and watch people flying through the air and give them ratings, like an Olympic competition.

There's a wave pool that will be about twice the size of the one on CocoCay.

Dining in Perfect Day Mexico

Royal Caribbean will have 12 regionally inspired dining options throughout the resort.  There will be sit-down restaurants, quick service entries, and almost all the food will be included in your cruise fare.

There are also 24 bars spread across Perfect Day Mexico, including six swim-up bars.

Royal Beach Club Cozumel

• Opens: December 2026
• Paid, All-Inclusive

The second beach club will be in Cozumel, and its focus is offering guests a day filled with fun centered around the pool, beach, sun, food and culture.

It'll be located where Playa Mia beach resort is currently, as Royal Caribbean will take it over. They've also acquired the properties on both sides of Playa Mia.  

The last day of Playa Mia's operations is May 20th, and then construction will begin. Just like Costa Maya, Royal Caribbean will demolish everything that existed there before to introduce their own vision.

It's about a ten minute drive south from where Royal Caribbean docks its ships.

There are 5 main areas: Main pool, North Beach, The Mercato, South Village, and South Beach.

Just like the beach club in Nassau, Royal Caribbean wants it to offer three vibes: chill, family and party. It's a work in progress as to how they're going to achieve it here, but they have a few ideas.

As you arrive, you'll be surrounded by lush landscaping. As you walk in, you'll start to see the vibrancy of Mexico with art and amazing views ahead of you.

There will be a pool with a swim-up bar, along with a side that's toes in the sand that stretches over to the beach.

There'll be in water music experience, but it remains to be seen if it's a DJ or not.

At the Mercato, you'll find the central food experience. Royal Caribbean wants to offer a 50/50 blend of local inspired classics, as well as American food.

So you'll find tacos, fresh guacamole, fresh salsa, fresh tortillas, margaritas, quesadilla, tortas and churros. But you'll also have a chicken sandwich, burger, fries, etc.

Lelepa

• Opens: Early 2027
• Included

Located in Vanuatu, Royal Caribbean has its first private destination outside of North America with the Lelepa. This isn't a beach club, but not a Perfect Day either.  It's a different kind of product that doesn't fit into the other destinations mold.

It's not very far from Port Vila, and Royal Caribbean has essentially leased the entire northern part of the island

Ships will tender here, as there will be no pier.

One key difference is Lelepa will have no thrill factor.  Instead, they've doubled down on the chill, which is described as "gorgeous."

The team is taking the essence of the beach club product, but making it inclusive in the cruise fare.

There will be a number of villages to break up the layout of Lelepa:

• Welcome Village
• Beach villages

When you arrive, you'll see a local retail village and a welcome bar.

The private beach flanks both sides of the island, with a walkway in-between. Each side has beaches, restaurants, sports activities, and playgrounds.

They're also working on an adults-only area that doesn't cost extra. It's essentially a quieter, unmanaged area away from everything else for adults.

Something else being added are walking trails throughout the property, as part of a curated nature trail.

Royal Caribbean's first ever beach club is actively moving forward in its construction.

Located in Nassau, Bahamas, the cruise line is working to open something it's never done before with a pure land operation that goes beyond a private island experience.

Royal Beach Club Paradise Island will open in December 2025 and is sort of like Royal Caribbean's owned and operated shore excursion available exclusively for its customers.

The cruise line doesn't share many construction updates, so we took our own photos.

We have a new update on how progress is going on the ground, thanks to photos taken of the construction site on February 15.

With the grounds cleared of debris and previous buildings, active construction is underway to lay the foundations of the beach club's structures.

According to Royal Caribbean, site construction began in September 2024 after the official ground breaking in April.

The beach club is located on a 17-acre piece of land on the western end of Paradise Island near Nassau.  It's basically across from where all the cruise ships dock in Nassau.

Guests can get to the beach club via a new water taxi system that Royal Caribbean is also working on, which departs from the pier.

Admission is all-inclusive, which is another first for Royal Caribbean to offer such an amenity.

A day pass will include:

• Access to all amenities
• Water taxi ride between pier and beach club
• All food and beverage, including alcohol
• Beach chairs
• Umbrellas

The beach club has beaches and pools, three swim-up bars, seven beach bars, and more than 40 cabanas.

There are going to be different zones to encapsulate the vibe they want to provide passengers.

Party Cove, Family Beach, and Chill Beach all offer a different take on how to spend your day.

According to Royal Caribbean International President and CEO Michael Bayley, approximately 1 million guests are expected to go into the Beach Club in the first full year of operation.

Mr. Bayley also said tickets will go on sale sometime in April 2025.

About 2,000 people will be able to purchase a pass each day. 

No word yet on how much it will cost to go in, but day passes to other Nassau resorts aren't cheap.

The nearby Atlantis resort charges $255 for adults to use its Aquaventure waterpark.

Margaritaville Beach Resort charges $125-145 per adult, and Baha Mar resort has a $160 admission cost for its waterpark. 

None of those day passes are all-inclusive.

Royal Caribbean wants to offer something no other cruise line can compete with, and not just in Nassau.

All cruise lines have struggled for years with low guest satisfaction rates in Nassau because of a lack of things to do its customers want.

Building a beach club for cruise passengers by the cruise line is a way Royal Caribbean hopes to solve that problem.

Moreover, their strategy is to combine a beach club day with a day at its award winning private island in nearby Perfect Day at CocoCay.

The idea is to offer visits to places no other land resort or cruise line can possibly top.

By 2027, almost every Caribbean cruise will visit one of Royal Caribbean's beach clubs or private islands.

In fact, Royal Caribbean said 90% of Caribbean passengers will visit one of their private destinations in 2027.

The company plans to grow its portfolio of private destinations in the Caribbean and Bahamas. The expansion will kick off with the Royal Beach Club Paradise Island in December 2025. Additionally, a second private beach club in Cozumel, Mexico, is slated to open sometime in 2026. 

That's not all, either. Last year, Royal Caribbean Group announced Perfect Day Mexico in Costa Maya to compliment the wildly popular Perfect Day at CocoCay in the Bahamas. 

"With the introduction of Star of the Seas and Celebrity Xcel in the second half of the year, we continue to differentiate in the Caribbean market with our incredible ships and private destinations driving very strong performance," said Naftali Holtz, Royal Caribbean Group's Chief Financial Officer, during RCG's Q4 earnings call on Tuesday, January 28.

"Over 70% of guests on these itineraries sailing with the Royal Caribbean Brand will visit a private destination this year, and that percentage will increase to 90% in 2027."

Other lines simply can't match Royal Caribbean's private island experience and innovative ships

It's hard to believe that it has been over one year since Icon of the Seas welcomed her first paying guests onboard. That's right: Icon officially set sail on her maiden voyage on January 27, 2024. 

Icon of the Seas redefined the average family cruise with amenities like the Category 6 Waterpark, AquaDome, Surfside Neighborhood, and more. 

Currently, Icon sails exclusively from Miami, Florida, to the Eastern and Western Caribbean, calling at Perfect Day at CocoCay weekly. This means that once the private destinations in Mexico are complete, guests will have three exclusive destinations to choose from on their cruise vacations. 

Star of the Seas will follow in Icon's footsteps, making her debut later this year and further expanding Royal Caribbean's fleet of innovative ships sailing to a range of private islands and beach clubs. 

"The greatest weekend in the history of cruising"

Additionally, Royal Caribbean's Utopia of the Seas takes a unique approach to cruising, offering short voyages on a brand-new ship to Nassau and CocoCay. 

In essence, it's designed to draw in new cruisers by showcasing the best of what Royal Caribbean has to offer, whether immersive dining experiences or the company's private island. 

When the Royal Beach Club Paradise Island opens in December, Utopia's experience will be even more valuable because guests will finally have a new way to explore Nassau, a less-than-desirable destination that ranks in the bottom 10% of cruise ports. 

"It's going to be a great guest experience. [Royal Beach Club Paradise Island is] also incredibly complimentary with CocoCay because we'll have a lot of short product that goes to Perfect Day on one day, and the next day it'll be in the beach club, so it's like the greatest weekend in the history of cruising," said Royal Caribbean International President and CEO Michael Bayley during RCG's Q4 earnings call. 

Celebrity Cruises adding to the hype

Perfect Day at CocoCay's $250 million renovation has proved to be successful. The demand for the private island is so high that RCG began to deploy Celebrity ships to CocoCay. 

Traditionally, Royal Caribbean and Celebrity attract different clientele, with Celebrity focused on providing an upscale experience. In comparison, Royal Caribbean's newest ships are packed with jaw-dropping amenities like FlowRider surf simulators, record-breaking waterparks, and more. 

With Celebrity now calling at CocoCay, guests who want to enjoy the premium experience while also visiting the award-winning private island can do so. 

Tickets for Royal Beach Club Paradise Island go on sale in April

Royal Beach Club Paradise Island is one of the most anticipated additions to Royal Caribbean's portfolio. Details about the new experience have been revealed over the past few months; however, during the Q4 earnings call, Bayley said guests can expect tickets to finally go on sale in April. 

"We'll be launching the product into the market, opening for sale in April, so we'll be able to talk about our pricing in about two months time," he remarked. 

Though the pricing hasn't been revealed yet, we do know that the beach club is all-inclusive, meaning that everything from the first water taxi ride to food and drinks is included. Other amenities include at least two food halls, three Snack Shack locations, a zero-entry pool, the world's largest swim-up bar, and plenty of beach space. 

Bailey added, "Our expectation is in the first full year of the operation of the beach club, we'll have approximately 1 million guests going into the beach club for the experience." Compartively, Royal Caribbean expects around 3.5 million passengers to visit CocoCay in 2025. 

Perfect Day Mexico is expected to be a smash hit

Perfect Day Mexico and the Royal Beach Club Cozumel are expected to become a major draw for passengers cruising from Galveston, Texas. 

The combination of easy access and new amenities will expand Royal's presence in the Western Caribbean even further, with Royal Caribbean thinking that the passenger volume will eventually surpass CocoCay! 

"We think that, ultimately, the volume that we will take to Perfect Day Mexico will far exceed what we're taking into CocoCay," said Bayley. 

When Royal Caribbean opens its first beach club experience, it will be unlike anything they've offered to date.

Royal Beach Club Paradise Island is currently under construction and will be a new kind of experience blending water access, service, and Bahamian flare.

The big Royal Caribbean announcement today was revealing that admission will be an all-inclusive pass with an opening date of December 2025.

Passes and cabana rentals will go on sale starting in the spring of 2025.

Located on 17 acres at the western end of Paradise Island in Nassau, guests will have the choice of spending their day enjoying the pools, beaches, live music, island-style barbecues and more.

What a day pass includes

Unlike a private island day, Royal Beach Club Paradise Island requires an extra cost day pass to get in. We first reported in April 2023 that the beach club would be all-inclusive, and that's so that it can be "the ultimate beach day," according to Royal Caribbean's Senior Vice President and Chief Product Innovation Officer Jay Schneider.

A day pass will include:

• Access to all amenities
• Water taxi ride between pier and beach club
• All food and beverage, including alcohol
• Beach chairs
• Umbrellas

To access the beach club, you'll need to disembark your cruise ship and walk to the ferry area within the newly revamped Nassau cruise port.

From there, you can take one of the new water taxis to get you to the beach club.

The beach club has beaches and pools, three swim-up bars, seven beach bars, more than 40 cabanas – including the one-of-a-kind
Ultimate Family Cabana with personal attendant service – and more.

One thing you won't find at the beach club are big thrills. 

Unlike the cruise line's private island elsewhere in The Bahamas, there's no waterpark and according to Mr. Schneider, that's because there really isn't space for it and those wanting thrills can find it elsewhere in Nassau.

Royal Caribbean did not share how much admission will cost and/or the cabana rentals.

What you can do at the beach club

There are three zones to choose from when you arrive at the Royal Beach Club.

Party Cove

If you prefer more dancing, singing, and celebrating as part of your beach day, head to Party Cove.

Royal Caribbean is building the world’s largest swim-up bar, called The Floating Flamingo. This is where you'll find a DJ playing lots of music all day long.

You'll also find a VIP space within Party Cove, where you can get personal poolside service and incredible views.

Family Beach

Royal Caribbean is a family cruise line, and the beach club will be an extension of that by offering an entire zone for families to enjoy.

Family Beach is near the The Shallow End zero-entry pool.

You'll also find beach games of all kinds from tug-of-war to paddle ball in this area.

This is also where Royal Caribbean will offer its Ultimate Family Cabana, which is a brand new elevated concept.

While beach cabanas to rent are not a new concept for Royal Caribbean, but this one will have two levels and include a thrilling slide, dedicated whirlpool, frozen drink machine and more.

Chill Beach

Borrowing the name from Perfect Day at CocoCay, Royal Beach Club will have the perfect area to relax and enjoy a day in The Bahamas.

There's the choice of The Deep End pool, or Chill Beach.

This is also where you can find shopping opportunities a the local artisan huts that are staffed by Bahamians. Similarly, there are areas to grab a bite to eat and enjoy food such as grilled shrimp skewers or fire engine fritters.

Exclusive retreat

If the new beach club sounds different, it's because it is.

Cruise lines have traditionally offered either a private island beach day or sold shore excursions operated by third parties. Nothing on this scale has been attempted before.

Royal Caribbean International President and CEO Michael Bayley thinks this will be appeal to just about everyone, "The Royal Beach Club Collection is designed for every type of family and vacationer to get everything they want out of their ideal beach day – no matter the vibe they’re looking for."

That's important because Royal Caribbean is relying on these beach clubs to be the cornerstone of its bold strategy to attract more new cruisers than ever before.

In short, Royal Caribbean wants to offer more than any other cruise line, and only to its customers.

Royal Caribbean Group President and CEO Jason Liberty talked about the importance of exclusivity during the company's first quarter earnings call this year, "One of the incredible things that we’re seeing out of destinations like Perfect Day — and we’ll see this in the Royal Beach Club in Nassau — is how it’s drawing in new-to-cruise (passengers) and millennials."

"A one of a kind, unique project"

Helping bring this vision to life is Philip Simon, President of Royal Caribbean Group Bahamas.

"To me, this is such a one of a kind, unique project," he said in an exclusive interview with Royal Caribbean Blog.

From day one, Royal Caribbean has designed this beach club to be a partnership with the people of The Bahamas. There's a revenue sharing agreement that gives up to 49% equity. New jobs have been created, and there will be a new tourism levy that will fund reinvesting in the local community. 

"I've never seen anything like it, and I'm not just saying that to kind of pump ourselves up."

"We call it a unicorn type of partnership that we're very proud of."

Mr. Simon believes the final product will show off just how economically and environmentally beneficial the new club will be. 

Royal Caribbean faced public backlash initially when the deal was announced, with critics concerned about the impact developing this land would have.

Mr. Simon said his team has helped improve the 17-acre site, removing derelict buildings, and improving the landscaping. Plus, there are strict environmental policies in place.

In fact, he wants to invite those detractors to see it for themselves, "You will have a product within the heart of downtown Nassau that is just going to be so amazing. So I look forward to next year, and I look forward to sending invites to everybody."

More beach clubs coming soon

Royal Beach Club Paradise Island is the first beach club, but there are two more coming as well.

There are two more beach clubs set to open in the next few years.

The next beach club to open will be in Cozumel, Mexico when Royal Beach Club Cozumel begins operations. That will open sometime in 2026.

The exact site has not been shared, but it will be somewhere on the west coast of Cozumel, and just like Nassau, the exclusive club will combine great views, beaches, pools, and food.

A third beach club will be on the island of Vanuatu in the South Pacific. No name or details have been shared, but it could open in 2026 or 2027.

Opening in 2025 is Royal Caribbean's first ever beach club, and it's going to take your beach day to a new level.

Royal Beach Club Paradise Island is going to open in late 2025, and it's being built on a 17-acre site that is just about the most prime real estate in all of Nassau.

The plan is simple, but the promise is enormous. Offer an unfiltered beach day experience that hits every important factor for any tourist, while making it an unforgettable experience exclusively for Royal Caribbean cruisers only.

While Royal Caribbean has built private island experiences, it's never tried a limited-capacity and extra cost beach offering.  It's a lot like building its own shore excursion that is designed, built, and operated with the cruise line at the helm.

The proposed site masterplan is available online, and it shows a variety of experiences tourists can expect. It's clear they want to offer a little of everything, so no matter how much chill, swim, beach, pool, or adventure you want, there's going to be something for you.

There will be two different beaches

The heart of Royal Beach Club Paradise Island is a beach day experience, and you'll find two different spots to enjoy the beautiful Bahamian waters.

Located on both ends of the property, you'll find a sprawling beach that features chairs and umbrellas, along with upgraded spots for your day.

Each beach faces the north shore, so it's nothing but the open ocean views in front of you.

There are beach cabanas, hammocks, and bungalows available. Of course, the beach bar is not very far away either.

You'll also find a snack shack at each beach when you need something a bite to eat.

Three pools for another lounge choice

A tropical getaway can include a dip in the ocean or pool, and there are three different pools to choose from.

Each pool has a swim-up bar, and they're big too. This not only spreads people out, but each has its own vibe.  One pool has a DJ and swim-up bar combo, similar to the Hideaway Beach experience at Perfect Day at CocoCay.

Another pool flanks the kids' water play area, and the other pool is located towards the end of the property.

There are also cabanas you can rent near the pools, so you don't have to go far from the fun.

New restaurants

Food is a big draw for any cruise experience, and there will be four different places to eat.

Royal Caribbean hasn't said what exactly the food offerings will be, but there will be "four island-style spots for quick bites and local fare."

One thing is for certain, Royal Caribbean wants to lean into the Bahamian culture as much as they can, so there will be a good mix of familiar and local options.

Artisan market

The sitemap shows there will be shopping opportunities that tie into the people of Nassau.

The artisan huts are in the center of the property, and it's an opportunity to highlight local crafts and businesses.

Fixing a problem cruisers have had for decades

A major reason Royal Caribbean is building its first beach club is to address a need its customers have told them for a long time.

Nassau is one of the most popular cruise ports, with Royal Caribbean pulling in around one million visitors each year. However, it ranks poorly among cruise ship guest surveys.

According to Royal Caribbean International President and CEO Michael Bayley, cruise ship passengers have, "come here many times before and there’s nothing new, fresh or innovative."

"There needs to be more product, more experience, more uniqueness, more options."

The result is a beach club that the cruise line thinks will solve problems across the board. It will give tourists the exact beach day experience they want, based on in-depth research.  That will improve the perception cruisers have of Nassau too.

For The Bahamas, they get a piece of the action as well. Royal Caribbean is creating an unique public-private partnership in which Bahamians will own up to 49% equity.

Individual Bahamians will have the opportunity to buy equity in the beach club and benefit from the profits. That's unheard of with a tourist beach day operation.  Certainly no hotel resorts around Paradise Island are offering that opportunity.

On top of all of that, 1% of gross revenue of the beach club will be invested in a new fund to develop other attractions around The Bahamas.

The big question for cruisers is the cost

If looking at the sitemap gets you excited, you're probably equally interested to know how much it will cost you to get in.

Royal Caribbean hasn't said anything about prices yet, and haven't put admission on sale yet. 

Almost certainly the admission cost will have variable pricing, which means the price will fluctuate based on which ship is in port and demand. That assumption is based on the fact that's how Royal Caribbean charges for all of its extra cost add-ons at its private islands.

The projected opening date is sometime between October - December 2025, according to a comment Mr. Bayley made recently.

We're about a year away from the potential opening of Royal Caribbean's first ever beach club.

Royal Beach Club Paradise Island is an ambitious new project that will introduce a pay-to-play option for cruise ship passengers in the heart of Nassau, Bahamas.

While visiting Nassau on Saturday, construction progress shows land that's been cleared of the old buildings and looks to be in the prep stages for construction to begin.

Royal Caribbean doesn't provide construction updates with any regularity, but work has been underway for months to get the project moving.

Future Beach Club area in May 2024

Future Beach Club area in September 2024

The cleared ground is prepared for what will be multiple structures that make up the beach club.

Although no actual building has begun, there's not much left to impede that progress.

The narrow strip of land is located near where the cruise ships dock in Nassau, and once complete, will be Royal Caribbean's first beach club that will be open exclusively to its customers.

It's a 17 acre site that will cost extra to access, and be limited to Royal Caribbean cruise ship passengers.

There is no official opening date, but Royal Caribbean International President and CEO Michael Bayley said last month he expects the opening to occur between October-December 2025.

One of the goals of the beach club is to address a need among passengers who consistently rank Nassau poorly.

The extra-cost, exclusive club will offer access to three pools with swim-up bars, live music, two beaches, and four restaurants.

Additionally, the club will have three distinct zones: a family zone, a party zone, and a chill zone.

In fact, Mr. Bayley confirmed the beach club will have the largest swim up bar in the world.

"Next year we'll be opening the Royal Beach Club in the Bahamas," Mr. Bayley said at a meeting with members of the press on Utopia of the Seas. "We're kind of hoping we're going to have the largest swim up bar in the world. Can you imagine that?"

About 2,000 people will be able to purchase a pass each day. No word yet on how much admission will cost.

After the beach club in Nassau, Royal Caribbean will open a second beach club in Cozumel.

The goal is to offer something no other cruise line can match, with a series of unparalleled experiences around the Caribbean.

Royal Caribbean announced that cruisers who visit the private club "will be welcomed by local architecture that complements the exceptional views of The Bahamas’ turquoise-blue waters and white sand beaches, along with experiences that feature Bahamian fare, island-style barbecues, live music, and local artisans."

UPDATE: The beach club referenced in the South Pacific is a new, unannounced beach club project, and not a Perfect Day island property.

Royal Caribbean just shared a timeline for when its new beach clubs will open to passengers.

Royal Caribbean is currently working on two new beach clubs, rapidly expanding its onshore experiences.

Over the Ultimate World Cruise this past weekend, Royal Caribbean CEO and President Michael Bayley held a question and answer session where he shared the cruise line's plan for when the two new beach clubs in Nassau and Cozumel will open.

The cruise line's next big investments are poised to rival every other cruise line.

The cruise line is also still planning to open a private destination experience in the South Pacific, mimicking the success of Perfect Day at CocoCay.

By 2026, Royal Caribbean will have two exclusive beach clubs on land, with a private destination experience on the way.

According to Michael Bayley, the cruise line is currently working on all three.

Royal Caribbean's CEO announced a timeline for the three projects

"We're aiming to have the Royal Beach Club [in the] Bahamas open towards the end of next year," Michael Bayley, Royal Caribbean President and CEO, announced during the Q&A session.

Royal Caribbean's timeline is as follows:

• Royal Beach Club Paradise Island: between October-December 2025
• Royal Beach Club Cozumel: 2026
• Beach Club in South Pacific: 2026 or 2027

Construction has already begun on the Paradise Royal Beach Club in Nassau, Bahamas, Michael Bayley said.

"These projects are underway, and the one in the Bahamas is well underway."

Construction began on the beach club this summer, with photos revealing the ground cleared and building materials being moved in.

The cruise line's goal is to open its first new beach club in the fourth quarter of 2025, between October and December.

As for the Royal Beach Club on the western coast of Cozumel, Mexico—"we're looking at 2026."

Royal Caribbean has hinted that both beach clubs are going to stand out as more than "just another beach" to visit.

Bayley was more vague when it came to the cruise line's third project, a beach club in the South Pacific. 

"Either '26 or '27, we're not sure yet," he said.

Not to be confused with a previously announced private island project, it appears Royal Caribbean has plans for a third beach club somewhere in the South Pacific.

Up until now, nothing has been announced related to it, so this could be a new endeavor that will be formally announced soon.

"We're hoping that all [will] go to plan," Michael Bayley admitted.

"What we've learned in these projects is that, just like anything, they don't go to plan."

However, he wants cruisers to know that the cruise line does have a plan.

Construction has already begun on Royal Beach Club Paradise Island 

Set to open in the fourth quarter of 2025, Royal Caribbean's first beach club aims to solve passenger problems in Nassau, Bahamas.

In 2023, the Nassau Cruise Port saw 4.4 million visitors from cruise ships.

However, Royal Caribbean customers consistently rank as one of the bottom 10% cruise ports.

According to Michael Bayley, the port lacks original, exciting adventures that are unique to the area.

Many passengers describe the shore excursions as uninspiring and rate the port poorly.

When the Royal Beach Club opens on Paradise Island, it will seek to solve customer's dissatisfaction with Nassau.

The Royal Beach Club will open on a 17-acre strip of land across from the cruise ship dock.

Royal Caribbean intends for the club to incorporate Bahamian food and culture while generating hundreds of jobs in the area.

Cruisers can expect to "be welcomed by local architecture that complements the exceptional views of The Bahamas’ turquoise-blue waters and white sand beaches, along with experiences that feature Bahamian fare, island-style barbecues, live music, and local artisans."

The extra-cost, exclusive club will offer access to three pools with swim-up bars, live music, two beaches, and four restaurants.

Additionally, the club will have three distinct zones: a family zone, a party zone, and a chill zone.

Royal Beach Club Cozumel is on track to open in 2026

Royal Caribbean first announced intentions to build a second beach club in March of 2024 and has revealed few details since.

Cruisers are still in the dark as to the name, exact location, and pricing.

However, we do know that sailings to Cozumel are intended to fulfill a need for Royal Caribbean cruises from Galveston, Texas.

Cruises from the growing Texan port need more variety in the Western Caribbean.

A Royal Beach Club in Cozumel will give Royal Caribbean cruisers some new and exciting to do.

The extra-cost, exclusive club will combine great views, beaches, pools, and food.

Full details haven't yet been shared, but the Cozumel Club will have swim-up bars, cabanas, snorkeling, kayaking, restaurants, and street markets.

A new beach club in the South Pacific?

Mr. Bayley slipped in mention of a beach club in the Pacific that has yet to be announced.

While Royal Caribbean has formally announced plans for beach clubs in Mexico and The Bahamas, it has yet to announce a beach club that is likely geared towards the growing cruises from Australia.

Royal Caribbean Blog confirmed the plans are not for the Perfect Day project that was announced in 2019 for the island of Lelepa.  This is in fact a completely different project.

Cruise lines are constantly in a chess match to outdo each other, and Royal Caribbean is betting it has a super move up its sleeve.

Just like how an auto manufacturer might implement a feature not available on other brands vehicles, Royal Caribbean is poised to outdo other cruise lines with an offering they think will get a lot of attention.

Ironically, their next big investment is in the very thing they have traditionally competed against: fun on land.

Two different beach clubs are going to be built, with one opening in 2025 and 2026. These aren't traditional cruise line private islands that are open to all passengers onboard and included with the cruise fare. This will be something above and beyond that.

Royal Caribbean will open its first Royal Beach Club in Nassau, Bahamas in summer 2025, followed by its second beach club to open in Cozumel, Mexico in 2026.

Differences between the mega cruise ship lines can be subtle, but these beach clubs are about standing out from the pack and drawing in new customers with something no one else can offer.

Solving customer needs

Before you step foot in any of these clubs, the rationale for offering a beach club is about targeting two key markets for Royal Caribbean.

The first beach club opens in one of the most highly visited and poorly rated cruise ports in the world, Nassau. 

Nassau consistently ranks in the bottom 10% of customer satisfaction among Royal Caribbean customers, even though it's located close to the United States and many cruise ships visit it.

Royal Caribbean International President and CEO Michael Bayley said the issue Nassau faces is it lacks special things to do that are also original.

Because it's so frequently visited, passengers find the choices of what to do in port limiting and uninspiring.

Royal Caribbean wanted to solve this problem because not going to Nassau really isn't an option.  The line brought more than 1.6 million visitors to the Nassau cruise port in 2023.

In April 2023, Mr. Bayley talked about this need to improve shore excursion choices for their customers, "We want to improve the experience of our guests. We can’t keep selling experiences to people who say we love going to Perfect Day, it’s fantastic, we want to go back, but the Nassau thing, can you guys stop going there? We can’t do that, so yeah, we want to be a part of the solution."

Royal Beach Club Paradise Island

Construction is underway to build and open Royal Caribbean's answer to its customer's issues with Nassau.

Royal Beach Club Paradise Island will open in summer 2025 on a 17-acre site that is right across from where all the cruise ships dock. Not only is it prime real estate, it's a a shining beacon to every other cruise line what they're missing out on.

Royal Caribbean wants to offer an unparalleled beach experience in a prime spot, exclusively to its customers.

Royal Beach Clubs are limited access and have an extra cost to them. This means only a few thousands Royal Caribbean guests will be able to visit it each day, and it will not be included in the base cruise fare.

About 2,000 people will be able to purchase a pass each day. No word yet on how much admission will cost.

Once inside, guests can enjoy three pools with swim-up bars, live music, two beaches, four restaurants serving local food.

The club is also going to incorporate Bahamian culture in an industry first cooperative effort to give back to the people of The Bahamas with a revenue sharing agreement that gives up to 49% equity.

It's expected the beach club will generate hundreds of jobs between the construction and long-term operation.  Plus, there will be a new tourism levy that will fund reinvesting in the local community. 

Once open, the beach club will offer something fresh and different, not only in Nassau, but among the entire industry too.

Royal Beach Club Cozumel

The second part of Royal Caribbean's plan is to open another beach club in 2026 on the other side of the Caribbean in Cozumel, Mexico.

Cozumel is another traditionally popular cruise port, but unlike Nassau, doesn't have the low rating problem.  However, the club addresses a different need.

Royal Caribbean is investing in many places, including Galveston, Texas.  While Florida may be the capital of cruising, Galveston is quickly becoming a rival hot spot, with newer and bigger ships sailing from Texas.  In fact, Royal Caribbean built a massive new cruise terminal that can handle the largest cruise ships in the world.

The issue with cruises from Galveston has been a lack of port variety. In order to meet the typical week-long vacation window most Americans abide by, cruise ships sailing from Galveston are relegated to the same Western Caribbean cruise ports, including Cozumel.

A Royal Beach Club in Cozumel gives Royal Caribbean passengers something different, and a familiar face in a crowded room of things to do.

Just like Nassau, the beach club in Cozumel will combine great views, with great access to water.

Royal Caribbean's Senior Vice President and Chief Product Innovation Officer Jay Schneider described the club as having, "great beach, great pool, great food, great service."

The Cozumel club will offer swim-up bars, pools cabanas to rent, snorkeling, kayaking, restaurants, and street markets.

Full details haven't been released yet, but there have been hints both beach clubs are going to truly stand out as more than "just another beach" to visit.

Combining new destinations and new ships

The new beach clubs dove tail right into the launch of three new cruise ships that Royal Caribbean thinks will offer the very best vacation choice in the market.

Icon of the Seas launched earlier this year to become the world's largest cruise ship, and has earned incredible accolades for setting a new standard for cruise ships.

Utopia of the Seas also launched this year, and while not as innovative as Icon, she is arguably the top choice for a short weekend cruise.

Next year, Star of the Seas will join the fleet and sail from Port Canaveral, Florida. The sister to Icon of the Seas, Star will will be a follow-up that seeks to capitalize on Icon's success while introducing a few improvements.

Royal Caribbean seems to think combing the very best cruise ships with the very best destinations is how they'll win over thousands of people who have never taken a cruise before. To borrow a term from the military, it looks like a lot of "shock and awe" to stand out from any other choice.

Royal Caribbean has made visible progress in building its new private Beach Club in the Bahamas.

While visiting Nassau, Bahamas on Utopia of the Seas this weekend, our team took photos of the construction work being done on Paradise Island.

On a strip of land previously covered by palm trees and thick sand, excavators are clearing the ground, and trucks bringing in supplies. 

Paradise Island, the narrow strip of land near Nassau's cruise port, will house a 17-acre piece of land dedicated to Royal Caribbean's private club.

Royal Caribbean announced that the Royal Beach Club will open sometime in 2025, with "more details to be revealed in the coming months."

Based on our team's photos, the land has been cleared to begin building.

Where trees, logs, and dirt once stood, now the cleared ground is prepared for what will be multiple structures that make up the beach club.

Although no actual building has begun, construction workers brought in supplies such as steel poles, large water tanks, and packs of metal or wire.

Although it's unclear what purpose these supplies serve, the steel beams could make up foundations for the buildings, and packets of wire perhaps serve as material for constructing fences.

Although the curved white building pictured is not new, its steady presence and open doors could indicate that it serves a purpose in construction, or will become part of the new Beach Club.

Packets of supplies to the right of the white building are also tools for the cruise line to use in building the beach club.

Royal Caribbean is partnering with the Bahamas to build this exclusive club, intending to incorporate the island's vibrant culture into architecture, food, and live music.  

Royal Caribbean announced that cruisers who visit the private club "will be welcomed by local architecture that complements the exceptional views of The Bahamas’ turquoise-blue waters and white sand beaches, along with experiences that feature Bahamian fare, island-style barbecues, live music, and local artisans."

Read more: Royal Caribbean breaks ground on new beach club in Bahamas reserved for its passengers

Further down the island, palm trees remain alongside a possible dock site.

The beach club has been marketed as a world-class destination experience.

Cruisers can expect to pay an extra cost for entrance to the exclusive venue.

Much like the adults-only Hideaway Beach on Perfect Day at CocoCay, guests may pay a single entrance fee to access the area.

Read more: Royal Beach Club at Paradise Island: What you should know before it opens

The entrance fee could include access to the exclusive venue, lunch, and a beach chair.

Royal Caribbean's plans for the Royal Beach Club include a family zone, arrivals area, water sports center, food area, and one or more swimming pools.

In fact, Royal Caribbean International CEO Michael Bayley confirmed the beach club will have the largest swim up bar in the world.

"Next year we'll be opening the Royal Beach Club in the Bahamas," Mr. Bayley said at a meeting with members of the press on Utopia of the Seas. "We're kind of hoping we're going to have the largest swim up bar in the world. Can you imagine that?"

It's unknown yet exactly what activities will be offered, but there will be various options to consider.

When Royal Caribbean opens its new beach club in Mexico, it looks like it will offer a full day of fun.

In March 2024, Royal Caribbean announced plans to build a beach club in Cozumel, Mexico exclusively for the use of its cruise ship passengers.

It will open sometime in 2026, and be the second beach club operated in a popular cruise port by Royal Caribbean. The first will be in Nassau, Bahamas.

When the cruise line announced Royal Beach Club Cozumel, there wasn't much detail provided.  However, a new sneak peek gives us a glimpse of what Royal Caribbean is envisioning.

Royal Caribbean's Senior Vice President and Chief Product Innovation Officer Jay Schneider shared new concept art in a webinar with travel agents on Wednesday.

He called this, "real fun, high level directional renders of potentially where we may go," and warned, "these are not anywhere near final."

Water and views

The idea behind all of Royal Caribbean's beach clubs is to combine great views, with great access to water.

"If you think of the DNA of our beach clubs, high volume ports where we go," Mr. Schneider explained. It's designed to have, "great beach, great pool, great food, great service."

Admission into the beach club will include access to swim-up bars, pools cabanas to rent, snorkeling, kayaking, restaurants, and street markets.

Unlike the cruise line's private island in The Bahamas, it's not meant to be for every single passenger on the ship.  Rather, it's an optional extra-cost choice for passengers, in addition to the other shore excursions and activities found around Cozumel.

More to reveal in the future

Royal Caribbean has not yet announced where the new beach club will located in Cozumel, nor other details about what the club entails.

Other questions include pricing, and a full list of features.

With the Cozumel beach club the second in line, the primary focus of the cruise line's attention will be the opening of the Paradise Island Beach Club first.  Moreover, they may look for lessons learned from the first club to tweak the Cozumel club.

More details on Bahamas Beach Club

Mr. Schneider also went over details of what passengers can expect when the Royal Beach Club Paradise Island opens in 2025, including a few leaked details.

He wouldn't commit to a date, and danced around the exact opening. 

The beach club will offer 17 acres of beach, pools, and scenery, "The views off the north shore of Paradise Island are nothing but stunning."

There will be three pools, and the club will incorporate a zone concept for the layout: a family zone, a party zone, and a chill zone. Mr. Schneider was quick to point out those will not be the names, just directional design concepts to follow.

Every every zone has a swim up bar, "we're leaning into really great music, great drinks, great water, great views."

Mr. Schneider also included a slide that he claimed wasn't supposed to be there, that has an idea his team is working through.

"We're dreaming of possibly an ultimate family cabana," he said. The concept was to follow in the footsteps of having the Ultimate Family Suite and Ultimate Family Townhouse, which are over-the-top suites that pack in just about everything a family might want in a cruise ship cabin.

Read more: Royal Caribbean has an ultra-luxury suite that can cost over $80,000 per week