Instead of picking a ship, you might be picking the private destination as the top reason to choose a cruise.

Royal Caribbean revealed the full details of four different beach destination projects it's working on, and collectively it's evolving its product offering forward beyond any other cruise line or resort.

"Now, guests are choosing to sail with us so that they can go to CocoCay," said Royal Caribbean's Senior Vice President and Chief Product Innovation Officer Jay Schneider. "Sometimes it's actually more important CocoCay than it is the ship that they're on."

The success Royal Caribbean has had with its Perfect Day at CocoCay project lead them on the path to spawn an even bigger project in Mexico, along with two beach clubs and a new private destination.

According to Schneider, visiting destinations is the top reason their customers choose a Royal Caribbean cruise.  But new Royal Caribbean exclusives could change how people think of picking a vacation.

"The difference is, in addition to saying, I want to go to Aruba, they're going to continue to say... I want to go to Perfect Day at CocoCay."

That change in approach to picking private destinations as a primary factor could be  a real difference maker for Royal Caribbean.

Caribbean cruises with an oasis at each stop

By the time we get to the end of 2027, Royal Caribbean will have two Perfect Day operations open, along with two beach clubs, across the Caribbean.

It's not difficult to imagine itineraries where each stop has a top rated spot at each port that Royal Caribbean customers can enjoy.

Your cruise could sail away from Miami, stop at the Royal Beach Club Cozumel, then hit Perfect Day Mexico the next day, and conclude with a visit to Perfect Day at CocoCay before returning home.

Royal Caribbean isn't moving away from bringing its customers to everywhere else in the Caribbean, but they're also looking to offer its customers what they want: highly rated experiences that passengers love.

At the official announcement event in New York on Wednesday, Royal Caribbean International President and CEO Michael Bayley restated that Perfect Day at CocoCay is the number one rated place by customers their ships visit.

Like any business, Royal Caribbean wants to take that winning formula that makes its customers so satisfied and spread it around.

In the case of Nassau, the line wants to address a much-needed problem where passengers frankly hate visiting there.

In terms of guest satisfaction, Nassau ranks in the bottom 10% of ports, and that's a big reason why Royal Caribbean wants to build a club there.

But with Cozumel and Costa Maya, there are opportunities to add more and spread what worked at CocoCay so its passengers can have a great experience elsewhere.

In all cases, the goal is simple: elevate the experience by making things easier and better for passengers.  Take that formula and apply it liberally.

Dreaming of perfect cruises

Almost as soon as Royal Caribbean announced its plans for Perfect Day Mexico and its beach clubs, cruise fans began asking for sailings that visit them all.

"Would love to go to Coco Cay and Perfect Day Mexico on the same cruise," posted RCIfan1912 on the Royal Caribbean message boards.

aherrera04 posted on Reddit, "With all the new Perfect Day projects released I just need a cruise that stops in all of them maybe with a sea day in between."

"5 night from Orlando, stops at CoCoCay and Mexico… where do I sign up" added NathanJax.

When does each of these new places open?

It's going to be a busy few years as Royal Caribbean gets all of these new spots ready to go.

Perfect Day Mexico is slated to open September 2027, and Royal Caribbean will likely offer itineraries that visit both Perfect Day locales when they go on sale.

Expect the first batch of new cruises to be on sale in the fall, around November of this year.

Royal Beach Club Cozumel is expected to open in December 2026, and it sounds like it will be at the very end of December.

Royal Beach Club Paradise Island will be the first beach club to open, and that will start up operations in December 2025.  Once again, expect a late opening in the month.

Finally, Lelepa will open sometime in early 2027.

Keep in mind you cannot book admission or tickets to any of the beach clubs yet.  Royal Caribbean says more information and pricing will be released soon.

Royal Caribbean is pushing the boundaries forward with its vision for its next beach private beach getaway.

The cruise line just revealed everything we wanted to know about what there is to do inside Perfect Day Mexico, and it's a leap ahead of anything they've come up with yet.

Royal Caribbean thinks it already built the best cruise line beach day experience with Perfect Day at CocoCay, and now it wants to go well beyond that with Perfect Day Mexico.

"It is meant to be just an amazing over the top experience," Royal Caribbean's Senior Vice President and Chief Product Innovation Officer Jay Schneider explained as he gave Royal Caribbean Blog an exclusive first look ahead of the line's big reveal.

Perfect Day Mexico is a means to not just bring over what worked at CocoCay, but expand and dream bigger.

One of the most anticipated new features is going to be the longest lazy river in the world, which is a feature customers have been clamoring for.

"The two top things that guests have been looking for at Perfect Day at CocoCay: number one, a lazy river. And number two adult space."

While there wasn't enough land to do a lazy river at CocoCay, Mexico will be where this must-have is going to land.

"Being able to build, kind of a call it a white paper Perfect Day in Mexico, gave us the affordance to build the world's longest lazy river with a crazy branch, if you want to choose to go that path."

Access to the lazy river is included in your cruise fare. But Royal Caribbean's lazy river is not going to be like the one's you've probably been on before.

There will be a few different "Tubes and Tequila Bar" locations you can stop at, where you latch your tube to a bar and take a break for a cocktail.

Mr. Schneider hinted at a cooler of beer idea they're working on, "We're kicking around this idea where maybe you take a cooler...because being in the longest lazy river in the world, you're in that body of water, if you choose for up to or more than an hour to get around it."

As you meander around the river, the lazy river approaches the entrance to Loco Waterpark, the water conditions would get rougher as you enter the "crazy" section of it.  

He says the crazy section is still in development, "we're trying to find a way to make it crazy and still approachable by everybody who wants to go down that path."

The idea right now is there's a fork in the river, with a calm and peaceful path on one side, and a foreboding crazy path on the other.

"We'll probably have fun with theming and we'll probably have some fun with drama and figure out how to really differentiate the two."

More raft slides than ever before

Next door to the lazy river is Loco Waterpark, an extra cost venue that is once again offering what its customers want the most: raft slides.

You'll find both raft slides and body slides, but many more raft slides compared to CocoCay.

"What we've learned is there's significant amount of guest demand for raft slides and a lesser demand on body slides. And so we are dialing back the number of body slides and dialing up the number of raft slides."

As an example, the tallest family raft slide is designed for four to six riders at once so you can experience it together.

Royal Caribbean says there will be more than 30 waterslides across five towers, and they're even looking to outdo everyone else again.

The Jaguar's Peak slide will be more than 170 feet tall, which makes it the tallest slide tower in either North or South America.

Then there are the hydrolaunch slides that shoot riders into the air and the world’s first sombrero slide, modeled after Mexico’s iconic sombrero. 

Opening in 2027

When Perfect Day Mexico opens fall 2027, it's going to be big and full of new things to try.

You'll walk into the Fiesta Plaza to see the world’s largest sombrero bar — a towering 20-meter-high structure. 

Walk in, or hop on a trajinera (Mexican-style gondolas). It's a signature new feature to offer a different way to go get from point A to point B.

You could stop right at Chill Beach, which has nearly 2 miles of white sand beaches.

There are two exclusive areas with admission cost you could buy a pass to: the adults-only El Hideaway or Costa Beach Club. 

The inland El Hideaway is just for guests 18 or older, and it has a 50,000 sq. ft. party pool. There are multiple swim-up bars, DJ entertainment, and live music.

Costa Beach Club is the elevated beach spot, where crowds are limited and you'll find secluded beaches and pools with luxurious loungers and private service.

"There are things that we've never done before. There are things that are evolutions that are working. And then there are traditions," Mr. Schneider said of the planning for this new 200 acre site.

Royal Caribbean will put the new itineraries visiting Perfect Day Mexico on sale this fall, with ships visiting from Florida, Texas, and New Orleans.

Royal Caribbean revealed what it has planned for its private destination push that is going to go well beyond what any cruise line has ever dreamed.

Royal Caribbean is poised to open four different projects over the next few years, each with its own way to give vacationers exactly what they want: an idyllic day in the sun, surf, and shore.

The developments crisscross the Caribbean, and even extend to the Pacific.  It's all part of Royal Caribbean's master plan to offer the very best destinations that are second to none.

At an event in New York, the cruise line showcased what it has planned at each of its private beaches, along with opening dates and what we can expect.

Royal Beach Club at Paradise Island

• Opens: December 2025
• Capacity: 4,000 guests
• Paid, All-Inclusive

The first of these new beaches to open will be the Royal Beach Club at Paradise Island, located in Nassau, Bahamas.

Scheduled to open in December 2025, the Royal Beach Club at Paradise Island is an all-inclusive, beach club you'll need to pay to access.

It's like a super shore excursion that Royal Caribbean curates to cater to exactly what its passengers want: a high-end beach day experience with a focus on local authenticity and upscale amenities.

Royal Caribbean relied on extensive guest research and feedback to come up with the experience.

Guests will be transported via custom-built water taxis that depart from the port area, with two arrival points to make getting where you want to go easy.

Royal Caribbean says "bookings become available in just a few short weeks."

There are going to be three zones, each with a different approach to enjoy your time.

Chill Beach

You'll find both a pool and a beach here, and it's meant to be the most relaxing area of the club. 

There is a long pool with a swim-up bar (in fact, every pool has a swim up bar within the club), and plenty of space to enjoy quiet, ambient Caribbean music.

Party Cove

Party Cove is going to be the spot to go to if you want a pool party vibe.

You'll find the world's largest swim-up bar, known as "the Floating Flamingo". It features a dedicated DJ area, and VIP “party wings.”

It's two stories with the DJ at the center of it at the top level. There's going to be integrated compressed air to elevate the party atmosphere.

The party wings allow guests to actually rent the entire wing for your group, similar to how you might rent a cabana elsewhere.

The pool is actually broken up into three areas, with the largest swim up bar having over 100 seats.

Family Beach

Catering to guests with kids, Family Beach will have a zero-entry pool and this is really the focus of this zone. 

It's a long and shallow pool for families to enjoy together, but there's a swim-up bar here too.

This is also where you'll find the debut of the first-ever land-based Ultimate Family Cabana, which promises an over-the-top experience for families.

It has equal access to beach and pool, and the cabana is going to have just about everything you'd want for a splurged up kind of day.

Your own slide, dining area, lounge space, and more.

Partnership with The Bahamas

The operation will be run in partnership with Bahamian stakeholders (under a 51/49 joint venture), ensuring that the service and food authentically reflect local culture.

You'll find Bahamian art, architecture, and locally-sourced food seamlessly blending into the guest experience.

A strong emphasis is placed on sustainability through initiatives such as zero waste to landfill practices and advanced wastewater recycling systems.

Perfect Day Mexico

• Opens September 2027
• Included, with multiple premium upgrades available

Royal Caribbean's biggest land project ever will open with Perfect Day Mexico.

It's located in what's now Costa Maya, Mexico. When Royal Caribbean is done, the old Costa Maya and region will be uplifted and redeveloped with significant investment in the community and the amenities throughout.

The cruise line bought the port and surrounding land, and it's going to be an epic exclusive for Royal Caribbean passengers  that builds upon the success they've had with Perfect Day at CocoCay in The Bahamas.

Admission is included in your cruise fare, but there are opportunities to spend on extras like cabanas, waterpark and excursions.

When passengers get off the ship, they have the choice of entering Perfect Day Mexico or walking to the nearby Transportation and Tourist Center to pick up a shore excursion or other form of travel out.

The first itineraries you can book that will feature a visit to Perfect Day Mexico will become available this fall.

There will be five key zones to explore:

Fiesta Plaza

This is where you'll enter Perfect Day Mexico, and it's decked out in bold, colorful Mexican décor, and acts as the social hub and introduction to the destination.

You'll notice quickly the world’s largest sombrero bar and vibrant street-style signage.

It's an engineering marvel, and started out as an idea to build the world's largest sombrero, but Royal Caribbean decided to turn it into a bar.

You can walk into Perfect Day Mexico on foot, or opt to take one of the trajineras, which are colorful, flat-bottomed boats that you'd find in the canals of Mexico City. 

The river that runs through the entrance helps set the scene, and Royal Caribbean thought offering boat rides would be a really fun way to move people.

Chill Beach

This is the primary and quite large beach area guests that spans the shoreline. The entire area is almost 2 miles in length.

This is where you'll go for a beautiful and relaxing beach day, complete with lounge-friendly areas with palm-lined shorelines.

Guests can enjoy complimentary loungers, umbrellas and towels at all beaches and pools at Perfect Day Mexico.

Royal Caribbean will also offer cabanas to rent, including ones that have little plunge pools attached to them. There will be land cabanas, water cabanas, and plunge cabanas.

Costa Beach Club (extra cost)

Based on the Coco Beach Club, this will be the upscale beach club experience with elevated dining, exclusive pools, and luxury cabanas.

You'll find white sand beaches, a heated infinity pool, and dedicated restaurant.

There are cabanas to rent here as well, which come with a dedicated pool.

El Hideaway (extra cost)

The adults-only area is an inland pool zone with massive party pools, swim-up bars, and DJ entertainment.

Encompassing eight acres, it has a pool that is going to be 50,000ft², whereas the Hideaway Beach pool today is only 17,000ft².

Either side will have the "chill" zones, while the center will be all about the party atmosphere.

Fun fact: it will be home to the world's largest bottle of tequila!

You'll find here the Party Cabana, which can handle up to 20 people. It has its own dedicated bathroom, its own bar, and it'll have its own bartender.

Splash Cove

A new concept, Splash Cove is 30 acres in size. It has a pool that is a little over three times bigger than the Oasis Lagoon.

This entire neighborhood will be included in your cruise fare.

Surrounding the pool will be the world's longest lazy and crazy river.

The lazy river will be between a 45 and 60 minute journey, but it has multiple stops along the way where you can tie up your raft at a bar to take a "break".

There will be three of these bars, known as "Tubes and Tequila", and you'll clip your tube to the bar for a stop.

There will also be the largest Splashaway Bay for kids, along with more seating than you'd find at the CocoCay version.

Speaking of young kids, there will be a bubble up activity, which is describe as an experience that inflates with water jets coming off of it, and then it deflates and kids climb up it and fall down. It's a super fun young kid thing

Loco Waterpark (extra cost)

Spanning 15 acres, it's three times the size of Thrill Waterpark, and will have 31 slides across five towers.

One big theme is you'll find a lot of raft slides, as they resonate the most with Royal Caribbean's guests. There will still be drop slides or body slides, but many more raft slides.

You'll find the tallest water park in the Americas, eclipsing the one in Brazil that's at 160ft.

There's a Jaguar head tower (170ft tall), along with Sombrero Tower (100ft tall), and the launch tower

The launch tower has hydro launches and drop slides. These are the ones that fly you through the air and then drop you down. 

Royal Caribbean has an idea to put a bar near the launch tower so guests can have a drink and watch people flying through the air and give them ratings, like an Olympic competition.

There's a wave pool that will be about twice the size of the one on CocoCay.

Dining in Perfect Day Mexico

Royal Caribbean will have 12 regionally inspired dining options throughout the resort.  There will be sit-down restaurants, quick service entries, and almost all the food will be included in your cruise fare.

There are also 24 bars spread across Perfect Day Mexico, including six swim-up bars.

Royal Beach Club Cozumel

• Opens: December 2026
• Paid, All-Inclusive

The second beach club will be in Cozumel, and its focus is offering guests a day filled with fun centered around the pool, beach, sun, food and culture.

It'll be located where Playa Mia beach resort is currently, as Royal Caribbean will take it over. They've also acquired the properties on both sides of Playa Mia.  

The last day of Playa Mia's operations is May 20th, and then construction will begin. Just like Costa Maya, Royal Caribbean will demolish everything that existed there before to introduce their own vision.

It's about a ten minute drive south from where Royal Caribbean docks its ships.

There are 5 main areas: Main pool, North Beach, The Mercato, South Village, and South Beach.

Just like the beach club in Nassau, Royal Caribbean wants it to offer three vibes: chill, family and party. It's a work in progress as to how they're going to achieve it here, but they have a few ideas.

As you arrive, you'll be surrounded by lush landscaping. As you walk in, you'll start to see the vibrancy of Mexico with art and amazing views ahead of you.

There will be a pool with a swim-up bar, along with a side that's toes in the sand that stretches over to the beach.

There'll be in water music experience, but it remains to be seen if it's a DJ or not.

At the Mercato, you'll find the central food experience. Royal Caribbean wants to offer a 50/50 blend of local inspired classics, as well as American food.

So you'll find tacos, fresh guacamole, fresh salsa, fresh tortillas, margaritas, quesadilla, tortas and churros. But you'll also have a chicken sandwich, burger, fries, etc.

Lelepa

• Opens: Early 2027
• Included

Located in Vanuatu, Royal Caribbean has its first private destination outside of North America with the Lelepa. This isn't a beach club, but not a Perfect Day either.  It's a different kind of product that doesn't fit into the other destinations mold.

It's not very far from Port Vila, and Royal Caribbean has essentially leased the entire northern part of the island

Ships will tender here, as there will be no pier.

One key difference is Lelepa will have no thrill factor.  Instead, they've doubled down on the chill, which is described as "gorgeous."

The team is taking the essence of the beach club product, but making it inclusive in the cruise fare.

There will be a number of villages to break up the layout of Lelepa:

• Welcome Village
• Beach villages

When you arrive, you'll see a local retail village and a welcome bar.

The private beach flanks both sides of the island, with a walkway in-between. Each side has beaches, restaurants, sports activities, and playgrounds.

They're also working on an adults-only area that doesn't cost extra. It's essentially a quieter, unmanaged area away from everything else for adults.

Something else being added are walking trails throughout the property, as part of a curated nature trail.

Royal Caribbean thinks its building a private destination with beaches, pools, and a water park will lure more Texas cruisers.

Right now, Royal Caribbean's private destinations are in The Bahamas and Eastern Caribbean. However, with the launch of Perfect Day Mexico in Costa Maya, those onboard sailings to the Western Caribbean will have an exciting new option. 

"Perfect Day Mexico is strategically located to deliver exceptional vacation experiences in both the Eastern and Western Caribbean and supports our ambition that every guest on the Royal Caribbean brand will have a 'Perfect Day' on their Caribbean itinerary," said Jason Liberty, Royal Caribbean Group President and CEO, during the company's Q4 earnings call on Oct. 29. 

"It also allows us to further grow the large and growing Gulf Coast area, including the Texas market, which...has a similar cruise consideration [to Florida] but only half the penetration," he added. 

In 2022, Royal Caribbean opened its brand-new terminal in Galveston, Texas. The $125 million terminal allows the cruise line to deploy Oasis Class ships to Texas, giving cruise enthusiasts access to some of the largest ships in the world without having to travel to South Florida. 

Though not part of Royal Caribbean's released deployment schedules, Terminal 3 can also accommodate Icon Class ships, should they choose to send them to Galveston in the future. 

Galveston is about an hour from Houston, 3.5 hours from Austin, and 4.5 hours from Dallas. Plus, it's also within driving distance of many cities in Louisiana, including Baton Rouge (4.5 hours) and Shreveport (5 hours). 

Expanding the short cruise market

That said, sending new ships to Texas is only part of the bigger picture. "...[H]aving assets like the Royal Beach Club in Cozumel [and] Royal Beach Mexico will allow us to drive...more of the Gulf Coast and other markets that can have an easier flight cruise experience and at a lower cost flight cruise experience," Liberty said. 

Michael Bayley, Royal Caribbean International President and CEO, added that with Royal Beach Mexico and the Royal Beach Club in Mexico, the cruise line will be able to offer more shorter cruises from Gulf ports such as Tampa, Galveston, and New Orleans. 

"It really is a great opportunity for us, and we know that that short product really catches with the younger families. And of course, we'll be able to offer...an extraordinary short break from these ports to Perfect Day and Royal Beach Club Cozumel," Bayley remarked. 

This approach mirrors Royal Caribbean's shorter itineraries on Oasis Class ships departing from Florida. The line plans to dominate the short cruise market, especially following the launch of Utopia of the Seas, Royal's newest ship that entered service in July 2024 only offering 3- and 4-night cruises from Port Canaveral to The Bahamas. 

Read more: Royal Caribbean will move Wonder of the Seas to offer short cruises

What we know about the private destinations so far

Cozumel's Royal Beach Club was announced in March 2024. Like the Royal Beach Club planned for Paradise Island in The Bahamas, this club will be exclusively available to Royal Caribbean passengers, despite being in a port used by all cruise lines—from Carnival to MSC, Disney, Norwegian, etc. 

It'll open in 2026 and will be an optional extra-cost activity for passengers, meaning it won't be included in the cost of the cruise fare. Admission into the beach club will include access to swim-up bars, rentable poolside cabanas, snorkeling, kayaking, restaurants, and street markets. The price is currently unknown. 

On the other hand, as part of Royal Caribbean's Perfect Day Collection, Perfect Day Mexico will be more akin to CocoCay's private island experience, though it isn't a private island. 

Read more: I went to CocoCay for the first time, and here's what I'd do differently

Instead, following a major transformation of the port of Costa Maya, Perfect Day Mexico will be a private destination available to Royal Caribbean passengers. 

According to the cruise line, the total project will encompass 90 hectares, equivalent to roughly 220 acres or double the size of Perfect Day at CocoCay. That said, not all the land is developable. 

As such, Royal Caribbean is paying special attention to preserving environmentally protected areas, such as nearby mangroves. About 100 acres are in development under the current plan, while the rest will be set aside for conservation.

Once complete, Perfect Day Mexico will have beautiful beaches, an extra-charge beach club (similar to Coco Beach Club at CocoCay), at least one pool, a water park, an adults-only area, a helium balloon, and Mexican food!

Guests don't have to stay within the Perfect Day Mexico complex. There will also be a transportation center for passengers who'd rather book a tour to explore one of the nearby attractions. 

Read more: Sneak peek at what’s confirmed for Royal Caribbean’s enormous beach experience in Mexico

We spoke with Royal Caribbean's lead project developer to get an idea of what passengers will be able to do at the new massive new private beach experience in Mexico.

Perfect Day Mexico is a bold new private island experience (although it's not an island), but the announcement did not reveal many details.

Royal Caribbean's Senior Vice President and Chief Product Innovation Officer Jay Schneider gave Royal Caribbean Blog an overview of what's coming, with bits of detail hidden throughout the announcement.

There's two reasons why we don't know much yet about Perfect Day Mexico: the cruise line is still in the planning phase, and a bigger announcement will be coming in the spring.

Perfect Day Mexico is about 200 acres in size, with about half that preserved for environmental protection.

There's still a lot of time before anyone gets to visit Perfect Day Mexico, as the project won't open until 2027 (and it's more likely to be later in the year). 

Here's a breakdown of what we know so far is coming to Perfect Day Mexico.

Beaches

Much of what we know about Perfect Day Mexico is based on what has been at the core of the success of Perfect Day at CocoCay, and that starts with beaches.

It's safe to say most people that book a Caribbean cruise have a beautiful beach in mind, and that's going to be at the heart of what Perfect Day Mexico has to offer.

CocoCay has multiple beaches that passengers can choose to visit. Most are included with the cruise fare, although there are a few extra cost beaches too.

There will be a beach club, similar to the Coco Beach Club at CocoCay. The beach club is a limited access beach, that features some upgraded amenities and comes with an extra cost.

Pools

Access to water in Perfect Day Mexico will also include a pool.

Royal Caribbean added a giant freshwater pool at CocoCay with Oasis Lagoon, and we know that Perfect Day Mexico has plans for a pool too.

Their plans don't just call for any old pool.  Their mantra with this idea has been, "great beach, great pool, great food" and there's an emphasis on the word "great".

Royal Caribbean isn't ready to provide any further details on the pool(s) or even size of them, but did promise there will be an opportunity in the future to share more information.

Water park

Mr. Schneider was able to confirm there will indeed be a water park at Perfect Day Mexico.

The water park will be an extra cost venue where guests can enjoy all sorts of slides. The park has been a big success in CocoCay, and Royal Caribbean wants to carry that over.

One detail we do know about the water park is Royal Caribbean purchased the existing Lost Mayan Kingdom water park that is near the port. All Mr. Schneider would say is that land will be part of the future Perfect Day Mexico property, but didn't comment on what, if any, part of the park will remain.

It stands to reason that the water park, much like all of the Perfect Day Mexico project, would need to accommodate the amount of passengers coming ashore on any given day.

Since Costa Maya has four piers, that gives it double the ships that CocoCay can handle, and thus, there's a good chance the water park in Mexico will be bigger than Thrill Waterpark in CocoCay.

Adults-only area

Another successful idea coming to Perfect Day Mexico is an enclave for adults.

Earlier this year, Hideaway Beach opened at CocoCay, which is an enormous adults-only zone. We can expect something similar in Mexico.

Unlike CocoCay, there will not be phases to the opening. The adults-only area and all the neighborhoods will open at once, and that's because they want to be open for the maximum amount of attendance in the first year.

"This will not be phased. We will build everything all at once," Mr. Schneider said.

Helium balloon ride

Another activity returning from CocoCay is the helium balloon ride.

The Up, Up and Away helium balloon takes guests 450 feet above Perfect Day at CocoCay, providing the highest vantage point in The Bahamas.

Not only did Mr. Schneider mention the balloon, but it's included in the teaser logo for Perfect Day Mexico.

It's an extra cost activity, and is provides amazing views of the surrounding area.

Mr. Schneider indicated they will place the balloon somewhere to optimize for the winds, as the balloon cannot go up if it's too windy, "Hopefully it'll operate more hours in different conditions based on where we're actually putting it on the site."

Mexican food

Great food is one of the mantras that Royal Caribbean wants incorporated into Perfect Day Mexico.

No specifics were given on what dining will be there, but Mr. Schneider made it clear they want to be true to the Mexican culture they are embracing.

"in Mexico, Americans have a very clear view of what Mexico is, and they expect that out of whatever we would go do in Mexico."

Transportation center to do other things

While Perfect Day Mexico is at the heart of the project, you can still do your own tour or book a shore excursion to venture out.

A transportation hub will be located nearby so passengers can get on a tour bus or head to Mahahual.

The port itself will remain open to other cruise lines, so passengers on another cruise line will bypass Perfect Day Mexico and head directly to the transportation hub to get on their tour.

"We'll build a boardwalk to the local village, so we'll make the community accessible to other cruise lines."

Royal Caribbean is doubling down on the private island experience by announcing a new, bigger and bolder beach day, and this one is in Mexico.

Perfect Day Mexico will open sometime in 2027, transforming the port of Costa Maya.

Royal Caribbean has hinted it has big plans to develop an ambitious cruise day experience for its passengers, and it's positioning it in the Western Caribbean to compliment the already popular Perfect Day at CocoCay in The Bahamas.

Perfect Day at CocoCay was the cruise line's expansion of its existing private island, but it overhauled the beach day experience to offer so much more.  Multiple beaches, pools, adults-only areas, new dining offerings and more were all added, and it was an instant home run with cruise ship passengers who loved the variety of choices and high quality offerings.

Now Royal Caribbean wants to expand that magic with a second offering.

Where will Perfect Day Mexico be located?

When Perfect Day Mexico opens in 2027, it will be where cruisers currently refer to the port of Costa Maya.

The port was originally built specifically for cruise ships to have another place to go in Mexico's Caribbean coast. Mahahual is the name of the village adjacent to the port.

Royal Caribbean has signed an agreement to acquire the Port of Costa Maya, and they've also been on a journey to buy lots of adjacent land for about about a year. 

According to the cruise line, the total project will encompass 90 hectares, with is about 220 acres. That's roughly double the size of Perfect Day at CocoCay.

Not all the land is developable, and Royal Caribbean is paying special attention to preserve environmental protected areas, such as nearby mangroves. About 100 acres is in development under the current plan, and the rest is for conservation.

Royal Caribbean wouldn't talk number of passengers, but today, Costa Maya can accommodate up to four megaships.  While other cruise lines will still be able to dock there, there are days where four Royal Caribbean ships could conceivably be there at once.

Given that berthing capacity, it stands to reason Perfect Day Mexico will have a higher capacity than Perfect Day at CocoCay, and thus, be bigger in size.

During construction, the port will remain open to other cruise lines, and remain open to other lines even after Perfect Day Mexico opens. Only Royal Caribbean passengers will have access to Perfect Day Mexico, while other lines will proceed to a transportation center to go off on shore excursions.

Activities and things to do during a visit

It's too early to get details of what exactly Royal Caribbean will have inside Perfect Day Mexico, but suffice to say, the popular parts of CocoCay will be brought over.

Specific details will be coming in the "coming months", but they did say in a statement that you can expect "an all-new, thrilling waterpark; jaw-dropping pools and beaches; restaurants, bars and more spots for all tastebuds; music; and more."

Expect a bigger reveal with more details sometime in Spring 2025.

Royal Caribbean's Senior Vice President and Chief Product Innovation Officer Jay Schneider said their research shows customers want a place that feels like it's part of Mexico. In the same way Royal Caribbean leaned into a Bahamian flair to CocoCay, they'll want to evoke a Mexican vibe to this Perfect Day experience.

There will be different areas around Perfect Day, similar to the neighborhood concept on Royal Caribbean cruise ships.  They are bringing over everything that is core to Perfect Day at Cococay: adults-only area, a chill area, a thrill area, and a family area.

This means there will be beaches, pools, and even a water park, among many other ideas the team is dreaming up.

One area we know is being acquired is the Mayan water park located near Costa Maya today. That land will be part of the future site, although Royal Caribbean will develop its own water park.

"There will be new experiences inside of that. Some, to be honest, we're literally still exploring," Mr. Schneider said while discussing what cruisers can expect.

He said his team is "obsessing right now" over what cruise ship passengers would want in a day in Mexico, "we stay highly in touch with our customer and we design and build with our customer."

Suffice to say, Royal Caribbean wants to build on the success of what's already successful at CocoCay, but make it bigger and better in Mexico.

Mr. Schneider admitted plans for the project are still being finalized, and design work is still in the "preliminary" phase. Royal Caribbean has been working with the Government of Mexico for the past nine months leading up to today's announcement.

Mr. Schneider confirmed Celebrity Cruises will be welcomed to have their passengers visit Perfect Day Mexico, just as they began doing this year at CocoCay.

Something else shared is a passenger could opt to do their own shore excursion outside of Perfect Day Mexico if they preferred. In fact, Royal Caribbean will sell shore excursions.

When Perfect Day Mexico opens in 2027, the initial ambition is it will open in once, and not in phases like CocoCay did.  

Building up their Western Caribbean portfolio

It's no coincidence that Royal Caribbean has chosen the Western Caribbean for the site of its next private destination.

Perfect Day Mexico will compliment the previously announced opening a Royal Beach Club in nearby Cozumel.  It's quite common for Royal Caribbean ships to visit both Cozumel and Costa Maya currently, and that would add a one-two punch of great experiences for their customers.

Royal Beach Club Cozumel will open sometime in 2026, and this is an extra-cost option exclusive to Royal Caribbean customers where they can find great views, with great access to water.

Unlike Perfect Day Mexico, the beach club is not included with the cruise fare.

Admission into the beach club will include access to swim-up bars, pools cabanas to rent, snorkeling, kayaking, restaurants, and street markets.

More details on what experiences will be offered there are still forthcoming.

Royal Caribbean also built a massive new cruise terminal in Galveston, Texas that opened in 2022. Cruises from Galveston almost exclusively visit ports in the Western Caribbean.  The terminal is capable of handling Royal Caribbean's biggest ships, including the Icon class.

Of course, cruises from Florida go to Mexico too, adding to the value of a strong playbook of exclusive and enticing Royal Caribbean properties.