Royal Caribbean's first ever beach club is actively moving forward in its construction.
Located in Nassau, Bahamas, the cruise line is working to open something it's never done before with a pure land operation that goes beyond a private island experience.
Royal Beach Club Paradise Island will open in December 2025 and is sort of like Royal Caribbean's owned and operated shore excursion available exclusively for its customers.
The cruise line doesn't share many construction updates, so we took our own photos.
We have a new update on how progress is going on the ground, thanks to photos taken of the construction site on February 15.
With the grounds cleared of debris and previous buildings, active construction is underway to lay the foundations of the beach club's structures.
According to Royal Caribbean, site construction began in September 2024 after the official ground breaking in April.
The beach club is located on a 17-acre piece of land on the western end of Paradise Island near Nassau. It's basically across from where all the cruise ships dock in Nassau.
Guests can get to the beach club via a new water taxi system that Royal Caribbean is also working on, which departs from the pier.
Admission is all-inclusive, which is another first for Royal Caribbean to offer such an amenity.
A day pass will include:
- Access to all amenities
- Water taxi ride between pier and beach club
- All food and beverage, including alcohol
- Beach chairs
- Umbrellas
The beach club has beaches and pools, three swim-up bars, seven beach bars, and more than 40 cabanas.
There are going to be different zones to encapsulate the vibe they want to provide passengers.
Party Cove, Family Beach, and Chill Beach all offer a different take on how to spend your day.
According to Royal Caribbean International President and CEO Michael Bayley, approximately 1 million guests are expected to go into the Beach Club in the first full year of operation.
Mr. Bayley also said tickets will go on sale sometime in April 2025.
About 2,000 people will be able to purchase a pass each day.
No word yet on how much it will cost to go in, but day passes to other Nassau resorts aren't cheap.
The nearby Atlantis resort charges $255 for adults to use its Aquaventure waterpark.
Margaritaville Beach Resort charges $125-145 per adult, and Baha Mar resort has a $160 admission cost for its waterpark.
None of those day passes are all-inclusive.
Royal Caribbean wants to offer something no other cruise line can compete with, and not just in Nassau.
All cruise lines have struggled for years with low guest satisfaction rates in Nassau because of a lack of things to do its customers want.
Building a beach club for cruise passengers by the cruise line is a way Royal Caribbean hopes to solve that problem.
Moreover, their strategy is to combine a beach club day with a day at its award winning private island in nearby Perfect Day at CocoCay.
The idea is to offer visits to places no other land resort or cruise line can possibly top.
