Royal Caribbean asks everyone to complete a survey after the cruise, but guests are confused how honest they should really be
In:After your cruise is over, Royal Caribbean will send you a survey to get feedback on your vacation, but there's one question that trips up a lot of people.

The Royal Caribbean survey is emailed to all passengers and it's used for staffing decisions, service improvements, and crew recognition.
The company wants to know what you thought of the trip, what stood out, and to rank pretty much everything you experienced. But it's also a tool for evaluating crew members.
One question, in particular, is a potential red flag for crew members and passengers certainly don't want to get anyone in trouble.
Here's what to do with the post-cruise survey and how honest you should be about crew asking for positive ratings.
What Royal Caribbean wants you to do with that question

Royal Caribbean places a great deal of emphasis on its post-cruise survey because it offers the best opportunity to gather feedback from customers immediately after sailing.
There's one question that seems to trip some cruisers up because they aren't sure how to answer it.
"Were you asked by any crew member(s) to provide positive ratings/reviews on this survey?"
This question is aimed at protecting the integrity of the survey.

The reason Royal Caribbean asks if someone asked for a high score is because it skews the reality of how well something is working.
The cruise line wants you to be honest so it can improve what needs improving and maintain what's well-received. But if the responses are the result of a crew member guilting, coaching, or encouraging a higher score than deserved, it artificially drives up scores and doesn't allow for a proper evaluation.
Royal Caribbean uses Net Promoter Scores (NPS) to evaluate how effective its cruise ships and private destinations operate.

In short, this is a tool for measuring customer loyalty and predicting business growth.
Each question is calculated on a scale of 0-10, and the answer has a major impact on how it sees performance:
- 9-10: Promoters, Loyal enthusiasts who fuel growth.
- 7-8: Passives, Satisfied but unenthusiastic; vulnerable to competitors (not included in score).
- 0-6: Detractors, Unhappy customers who can damage your brand.
Basically, this is a way to take the question of "On a scale of 1 - 10, how likely are you to recommend ____", but apply it to different kinds of questions.
You take the percentage of Promoters and subtract the percentage of Detractors from it.
Why crew members sometimes ask for positive ratings

Based on things crew members have shared in the past, NPS scores are a major factor in how they are rated.
Every crew member on a ship works on a contract, and when it's time for a new contract or for a promotion, Royal Caribbean will use guest survey results as a factor in determining if they should get a new contract, raise, or higher position.
Publicly, there's only anecdotal evidence as to how the NPS scores factor into a crew member's career.

One person posted on Facebook, "I did a galley tour last month, and saw the sign for the employees. The staff person with the top survey numbers over one month would get a day off. The second top person would get a Half-Day off. Considering the number of workers that is a huge prize."
Similarly, lower scores could signal there's a problem.
Mark Lipton, professor emeritus of management at The New School and Parsons School of Design, said in a recent interview how NPS scores tied to compensation can lead to gaming the system, "Whenever something is going to impact my compensation, my odds of a promotion or my very stability in keeping my job here, I am going to be driven to see how I can influence those numbers."
"I never know how to answer this"

Cruisers get confused because most don't want to get the hard working crew members in trouble.
On Facebook, someone asked "I never know how to answer this. Our server did ask for a 10/10 review. But if I said yes, would I get anyone in trouble?"
On the one hand, answering "yes" could alert the cruise line to someone trying to spike scores higher than they should be.

But on the other hand, is this question a test to see if crew members are effectively communicating to guests the importance of the survey and answering "no" gets someone in trouble?
Over 500 comments were shared to the original Facebook post, garnering lots of opinions:
"I answered yes, I feel it is a management issue and if they want true results they should not be trying to skew your response."
"Say no always, but if a specific crew member was off putting, then address that one specifically."
"The answer is No! We just confirmed this on our Oct cruise with a well seasoned bartender. We were informed no staff member is supposed to ask that you give them a 10 rating nor suggest any rating at all!"
"I always say yes, but I never provide names or anything. Because almost every staff member asks in every department."
How I answer this survey question every time

I don't claim to be an NPS expert, but I believe it's important to be honest about the answer if a crew member is clearly trying to push for a higher score out of a sense of guilt or fear.
Crew members can remind you about taking the survey or even say how important the survey is in evaluating them. I feel these are perfectly acceptable reminders because most people on a cruise ship are brand new to cruising.
However, specifically asking for a perfect score or inferring anything less than a perfect score will cause a problem is likely grounds for answering "yes" to the question.

Regardless of how you answer the question, I think it's vitally important to use the open comment section at the end of the survey to call out your favorite crew members and explain why.
That section is indexed and searchable, and managers will pull from this data to identify which crew members stand out as being recognized by guests.

























































































