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Could Royal Caribbean be bidding for the naming rights of Florida Marlins new stadium?


A story speculating about the possible name of the new baseball stadium that is set to open next year for the Florida Miami Marlins names Royal Caribbean as a possible contender.  

The Florida Marlins currently play in Dolphins Stadium in Miami, Florida but managed to get a new stadium built that will open for the 2012 baseball season.  Like any new stadium, the naming rights are sold to a corporation to make some extra money to cover expenses and a number of Miami based companies are in consideration currently.

The Marlins have said a deal is in the "final stages of completion" and the companies talking to the Marlins are "multinational companies that are looking to get their name in Miami," according to Marlins senior vice president of communications P.J. Loyello.

Considering the "multinational" approach, the field suddenly expands to a broader one but it might still include the favorites thought by many to be Bacardi (a local corporation; producer of rum) and even a cruise ship company perhaps Royal Caribbean, Norwegian or Carnival (all have headquarters in South Florida).

Some guesses at what future Royal Caribbean ship will look like


Ever since Royal Caribbean hinted at its next class of cruise ships that is has on order, Royal Caribbean fans everywhere have been guessing at the possibilities. 

Our friends at posted some educated guesses as to what the next class of Royal Caribbean ships, dubbed Project Sunshine, could look like and what features we're likely to find.

Included in their list are

  • A split superstructure with neighborhoods that were big hits on Oasis and Allure of the Seas
  • Different cabin layout
  • Ship capable of being used worldwide, especially in the Mediterranean
  • Central Park area with retractable glass roof
  • Use of green tech onboard, such as solar panels
  • Perhaps similar to Celebrity Solstice class of ships in design?

Will Royal Caribbean's new Project Sunshine ship be more crowded than ever?


We've been conditioned to believe the newest cruise ships are the best cruise ships and when Royal Caribbean announced earlier this year its new class of cruise ships they have ordered, dubbed Project Sunshine, many of us got excited for what we could see someday.

FoxBusiness wrote a piece about how the next generation of cruise ships, such as Royal Caribbean's Project Sunshine, will be different than previous classes of cruise ships because these ships are being developed to be "optimized for the new economic reality".

Ships like Project Sunshine will carry substantially more passengers per square foot so that the ship can have optimal fuel efficiency and get a greater return on investment per passenger.

To put this in perspective, the Project Sunshine ship will be a 158,000-ton ship that will hold 4,100 passengers.  If we compare that to a different Royal Caribbean cruise ship of similar size, such as Freedom of the Seas, Freedom is 160,000 gross tons but only carries 3,634 passengers.

While details on Project Sunshine are still scarce, one thing is for certain: you will see a lot more passengers on the ship than you may have thought.

Dunedin, New Zealand likely a stop for Voyager of the Seas


Last week Royal Caribbean made the big news that its Voyager of the Seas ship will be based out of Sydney, Australia for five months in 2012 and while a list of port calls is expected next month, news has come that very likely Dunedin, New Zealand will be among the stops according to the Otago Daily Times.

Voyager of the Seas will be the largest cruise ship to ever visit New Zealand, surpassing the previous record of the Queen Mary 2's 3056 passengers.

The move by Royal Caribbean to move Voyager of the Seas to Australia and New Zealand is to help meet the increasing cruise demand of the region, according to Royal Caribbean CEO Adam Goldstein, "there are clear opportunities in the China and Australia markets, which are key areas for Royal Caribbean International's global development".

Royal Caribbean denies trying to sell Monarch or Majesty of the Seas


On Royal Caribbean's official Facebook page and Twitter feed, the company issued a statement denying rumors that the cruise line was possibly going to sell Monarch of the Seas and/or Majesty of the Seas.

There have been inquiries, around rumors, asking if we are selling Majesty of the Seas and/or Monarch of Seas. Royal Caribbean Cruises Ltd. is not selling these nor any of its brands' ships.

The statement is in response to recent speculation in South Korean newspapers that Royal Caribbean was going to sell one or both of the ships to cruise ship operator "All That Cruise".

Also of interest was Royal Caribbean's choice to post the information on its Twitter and Facebook page in lieu of traditional means of conveying news.  It confirms Royal Caribbean's commitment to its social media initiatives.

Royal Caribbean to roll out All-You-Can-Drink Packages


Cruise Critic reports Royal Caribbean is planning on rolling out All-You-Can-Drink Packages to its customers in the near future onboard some of its ships.

There are three packages that will be offered

  • $29 per day per person: the beer and wine package includes all brews, house wine by the glass and a 25 percent discount on other liquors and wines
  • $39 per day per person: includes the above package and includes ll cocktails and premium and specialty liquor.
  • $49 per day per person: Premium Package builds on the second tier, but also offers wines by the glass up to $10 and more premium liquors

Currently the packages will start with UK based cruises with it available from March 13 on Grandeur of the Seas and from March 14 on Independence of the Seas and Legend of the Seas


Brokerage house predicts new Royal Caribbean ship will be ordered in spring 2011


Danske Markets, a brokerage house, believes that Royal Caribbean will increase the fleet in the future. "We believe Royal Caribbean will announce new ship orders until the spring of 2011", writes in an analysis broker comment.

In his bullish scenario they see that Royal Caribbean ordering new vessels in line with recent market order.

"We believe the price of new ship orders may represent a significant share price trigger as Royal Caribbean's ROIC (return on invested capital) is sensitive for new construction investment in the longer term", writes Danske Markets.

Next Royal Caribbean ship could arrive by 2014


With Allure of the Seas having made her debut,t he next logical question is what will be the next ship for Royal Caribbean.  Royal Caribbean executives have been tight lipped on the issue but the next order could be sooner than we think.

Wells Fargo Securities analyst Tim Conder thinks that based on a recent analyst meeting with executives earlier this week about Allure of the Seas, that Royal Caribbean is likely to order a new ship sometime in early 2011, with delivery in 2014.

Conder speculates that the new vessel would be in the 4,000 to 4,200 berth range.  This figure is significantly smaller than Oasis and Allure of the Seas, which can accommodate 5,400 passengers.

Oasis of the Seas to move to Europe?


There's a rumor swirling through the cruise industry right now that Oasis of the Seas may move over to serve European ports sooner rather than later.  Classic Cruises cites a few anonymous rumors they've heard that Oasis of the Seas could be headed for the Mediterranean as several ports are ramping up their facilities to handle larger passenger volumes.  In addition, And Royal Caribbean executives have been reminding Mediterranean port officials that Port Everglades and all the Caribbean ports where Oasis of the Seas pulls into required investments in their infrastructure upgrades.

Given Royal Caribbean's recent track history of moving their larger ships "across the pond", (Mariner of the Seas, Independence of the Seas just to name a few), it isn't out of the question and just recently Cruise Manager Carla Salvado said at the recent MedCruise assembly in Constantza that she would welcome the giant ship.

Royal Caribbean does have a 10-year agreement with Port Everglades that stipulates that the it must move 17 million passenger between 2008 and 2018 for its three brands, Royal Caribbean, Celebrity and Azamara, according to a spokesperson.  Royal Caribbean has also said Oasis and Allure of the Seas will home port in Port Everglades.  Of course, at one point in time Royal Caribbean did also say that its Voyager Class ships would never leave Florida.  

It's likely too early to get worried that Oasis will be leaving soon, but you never know what can happen in just a few short years and given Royal Caribbean's recent love affair with Europe (and it's high cruise demand), you can never count this out as a possibility.

Royal Caribbean looking to expand to Nicaragua?


The Spanish language site Estrategia Negocios is reporting that Royal Caribbean is working with the country of Nicaragua to rebuild the port of San Juan del Sur.  The idea is to rebuild the port, which will promote more cruise ships operating in the Pacific to stop in Nicaragua.  Nicaragua Tourism Minister Mario Salinas sees the cruise business as "a segment to exploit. "  In addition, the Nicaraguan government is also working on the construction of 'inter-oceanic canal in Nicaragua tourism', a mechanical transport system move boats and yachts between the Pacific and Atlantic oceans.

Perhaps Nicaragua is looking for something similar to the deal that Royal Caribbean has reached with Jamaica to open a $170 million port at Historic Falmouth Jamaica.  By opening a new sea port, Nicaragua seeks to increase the weight of the tourism industry in the country, to which the sector currently contributes about 5.2% of GDP, with about 930,000 visitors during 2009, which resulted in an increase of 8.6 % from a year earlier.  Nicaragua ranks low in tourism compared to its neighboring countries such as Costa Rica and so this, along with other measures taken, will hopefully increase tourism in this Central American country.