It's been 15 years since Royal Caribbean introduced the megaship to the world, and they remain massively popular for good reason.

What makes these ships so successful? 

Michael Bayley, Royal Caribbean International President and CEO, answered this question at a talk on Utopia of the Seas' preview cruise last month.

Ashely Kosciolek from The Points Guy asked, "What about the Oasis Class makes it so popular that you're still rolling out new ships 15 years later?"

"This class of ship for Royal Caribbean has been a true game changer," Bayley replied, "Its level of satisfaction for the customer is epic."

When Oasis of the Seas, the first Oasis Class ship, debuted in 2009, it was a really big deal. 

Spanning 1,186 feet long, with a capacity for 6,780 passengers, it was the largest cruise ship in the world.

The Oasis Class remained the largest cruise ships until they were dethroned by Royal Caribbean's next big project: The Icon Class.

Icon of the Seas, launched in 2024, measures a whopping 1,196 feet long and can carry 7,514 guests.

Read more: See how Royal Caribbean ships stack up by size (2024)

Neighborhoods are part of what makes these ships so successful

Royal Caribbean's dominance on huge ships has been extremely profitable for the cruise line.

The sense of breaking a record by sailing the biggest cruise ships draws in passengers, as well as the opportunity for extra onboard amenities.

Jason Liberty, Royal Caribbean Group President and CEO, explained that “Newer, larger ships can break even on cash flow at around 35% capacity, while older, smaller ships are closer to 50%."

After releasing one Icon Class ship and a new Oasis Class ship, Royal Caribbean is experiencing record profits this year. 

Neighborhoods have become Royal Caribbean's formula for creating a successful mega-ship.

According to Michael Bayley, Royal Caribbean Group President and CEO, part of the Oasis Class' success lies in its size separating into different neighborhoods.

"Ironically, the reason why it works so well is neighborhoods," he said.

"Neighborhoods have been able to pull people together into spaces that they really enjoy. And it creates a feeling of spaciousness elsewhere."

Royal Caribbean intends for its neighborhoods to offer something for everyone; a place where like-minded cruisers can congregate.

"The neighborhood concept [is about] creating spaces for family and everyone has something [they] are excited to do during the day."

The huge size of an Oasis Class ship allows it to be separated into different neighborhoods, which then assists cruisers in better navigating the vessel.

Having a cluster of neighborhoods on a cruise ship serves to make it feel even bigger, while also providing separate spaces depending on a cruiser's interests.

On Wonder of the Seas, launched in 2022, eight neighborhoods provide space for every attraction. Utopia of the Seas also has eight neighborhoods.

For those looking for active fun, the Pool and Sports Zone is located on the top decks, providing pools, waterslides, and other sports activities.

Quiet nature lovers will enjoy the open-air Central Park and its dining venues, while the Royal Promenade is an exciting, happening area, filled with shops, bars, and dining.

Read more: Royal Caribbean Oasis Class Ships by Age

Different neighborhoods allow families and groups to separate during the day, enjoy their preferences, and then come together for an evening meal and a show.

"It's the perfect family vacation because it's great to be with your family... to a degree." Bayley pointed out. "Sometimes you don't want to be with them, you know. So all day, everybody goes off and does their thing."

Royal Caribbean continued this concept into the Icon Class.

Icon of the Seas boasts eight neighborhoods, one of which focuses completely on providing a space for little kids to have fun.

Surfside neighborhood was designed specifically for younger children to enjoy, with quick bites, a colorful Playscape area, and the Splashaway Bay pool area.

"We really focused on bringing the little kids into Surfside," Bayley said.

According to him, hundreds of little kids and their parents went from running all over the ship to spending their days in Surfside neighborhood.

"And they love that space. You can't get those kids out."

Royal Caribbean is dedicated to the Oasis Class

Mr. Bayley spoke to Royal Caribbean's dedication to its Oasis Class.

He recently sailed on Oasis of the Seas for the 2024 President's Cruise.

"I hadn't been on Oasis for a number of years," he said, "And as I looked around that ship, I'm like, wow, what a great ship!"

The Oasis Class has been a game-changing, record-breaking family of ships for the cruise line.

Read more: I've only sailed Royal Caribbean's Oasis Class ships: Will I be disappointed if I try other ships?

Additionally, Oasis Class ships are aging very well. Royal Caribbean has invested a lot into these ships and plans to continue doing so.

"Just before the pandemic, we put almost a quarter of $1 billion into one of the Oasis class ships just to bring it up to speed."

In 2019, Oasis of the Seas underwent a Royal Amplification that added new amenities and changes.

The ship received guest favorites such as:

• Re-designed, Caribbean-style pool deck
• Lime & Coconut signature bar
• Ultimate Abyss slide (dry slide)
• The Perfect Storm water slides
• Splashaway Bay Aqua Park
• Portside BBQ specialty restaurant
• El Loco Fresh complimentary Mexican restaurant
• Playmakers Sports Bar & Arcade
• Sugar Beach Candy Shop
• Spotlight Karaoke venue
• Music Hall live music venue
• Bionic Bar
• Revamped Adventure Ocean
• Mission Control: Apollo 18 escape room

"We are dedicated to the Oasis Class," Bayley said.

Royal Caribbean has earned a reputation for amazing entertainment, but creating these shows is no simple task.

Royal Caribbean's entertainment team has created dozens of original productions, from music to dialogue to choreography.

At a recent panel interview on Utopia of the Seas, the Royal Caribbean Blog team spoke to the entertainment management onboard, and got some insight into the process of creating shows.

Christine Coachman, Vice President of Entertainment for Royal Caribbean International, was just promoted to oversee the line's entertainment this May.

After 30-plus years of experience in Royal Caribbean entertainment, here's what she had to say about creating original shows and entertainment for new ships.

How long does it take to create an original show?

During the panel interview, the team was asked how long it takes to brainstorm, design, and create an original show.

Christine Coachman, Vice President of Entertainment for Royal Caribbean International, answered that it takes about 18 months. 

They often don't start from nothing—"We have an idea bank," she said.

But 18 months before a ship launches is the 'go time' to start fleshing out an idea and producing the show.

For Utopia of the Seas, the team actually had a more accelerated schedule.

Read more: Royal Caribbean reveals shows and parties for its new mega cruise ship

"We finished [Icon] in January, and then we were like, oh, yeah, there's Utopia," she said. "So we went fast and furious."

The entertainment team has already started preparing for the next Icon Class ship, Star of the Seas.

With the ship launching in August of 2025, the team officially has 12 months to prepare.

According to Coachman, "We know that we're in a great place for Star."

Will Royal Caribbean produce more original shows?

Not every new Royal Caribbean ship has an original show.

Icon of the Seas, for example, hosts a Broadway-style production of The Wizard of Oz.

However, the entertainment crew has every intention to keep creating original productions.

It's one of Coachman's favorite parts of her job and the most fun she has in her role.

Alex Marchant, Senior and Managing producer of Entertainment for Royal Caribbean International, explained that it depends on each ship's itinerary and demographic.

"It's about the demographic, where the ship is sailing, how long the cruise is," he said.

"But we work with some incredibly talented creatives, and it's the direction we want to go."

Working with creators who write original music, direct choreography, and create costumes is one of the most exciting parts of the job.

Coachman and her team value human artistry, and want to highlight it in their productions.

Plus, the team gets to create something that they personally love.

For example, Michael Bayley, Royal Caribbean President and CEO, loves the Caribbean, so that inspired the show “Columbus, The Musical”.

"That's the fun part of what we do," Coachman said, "is sitting in a room and just brainstorming all the different ideas."

With such a creative team, they can keep creating stellar entertainment for many years to come.

How long does it take for entertainment to run smoothly on a new ship?

Brand new ships don't always have everything ready for the first sailing. It can take a few sailings for everything to be up and running as planned.

So, when a new ship like Utopia launches, when does the entertainment team sign off on it?

The entertainment management team was on board Utopia of the Seas to oversee its launch, and spent a week after the inaugural manage the launch.

"We're never done," Coachman joked, "But it gets to a point where you have to let it run and operate."

However, Utopia's launch, despite being a new challenge in the world of entertainment, "has been one of the most smooth transitions."

When it came to getting the venues and shows ready, things went smoothly for inauguration.

"We're in a very good place," Coachman said.

To keep entertainment up to guests' expectations, the team is also open to feedback at all times.

Which shows are on which Royal Caribbean ships?

Royal Caribbean currently has 38 original shows in production.

Not all of its ships host an in-house produced show, but some shows are available on multiple vessels.

Below, we've collected all the current shows, and which ships they're available on.

• All in!: Utopia of the Seas
• The Effectors I: Odyssey of the Seas
• The Effectors II: Wonder of the Seas
• Live. Love. Legs: Ovation of the Seas
• Flight: Symphony of the Seas
• The Gift: Anthem of the Seas
• Sonic Odyssey: Quantum of the Seas
• The Beautiful Dream: Ovation of the Seas
• Blue Planet: Allure of the Seas
• Invitation to Dance: Adventure of the Seas, Explorer of the Seas, and Independence of the Seas
• Wild, Cool, and Swinging: Explorer of the Seas
• Ballroom Fever: Rhapsody of the Seas and Navigator of the Seas
• Piano Man: Radiance of the Seas and Rhapsody of the Seas
• City of Dreams: Jewel of the Seas and Radiance of the Seas
• Once Upon a Time: Freedom of the Seas and Independence of the Seas
• Fast Forward: Explorer of the Seas
• Tango Buenos Aires: Jewel of the Seas, Radiance of the Seas
• Colombus: Harmony of the Seas
• Pure Country: Rhapsody of the Seas
• Center Stage: Brilliance of the Seas and Mariner of the Seas
• Vibeology: Serenade of the Seas
• Boogie Wonderland: Vision of the Seas
• Music in Pictures: Voyager of the Seas
• Spectra's Cabaret: Anthem of the Seas
• Can't Stop the Rock: Adventure of the Seas and Enchantment of the Seas
• Star Water: Quantum of the Seas
• In the Air: Liberty of the Seas
• One Sky: Oasis of the Seas
• Showgirl: Navigator of the Seas, Odyssey of the Seas, and Spectrum of the Seas
• The Silk Road: Spectrum of the Seas
• Voices: Wonder of the Seas
• Sequins and Feathers: Quantum of the Seas
• Jackpot: Adventure of the Seas
• Gallery of Dreams: Mariner of the Seas
• Marquee: Freedom of the Seas
• Stage to Screen: Enchantment of the Seas and Serenade of the Seas
• Now and Forever: Brilliance of the Seas
• West End to Broadway: Jewel of the Seas

What was it like to cruise in the 1980s?

A series of vintage ads and photos show what Royal Caribbean cruises were like before the turn of the century.

Royal Caribbean was founded in 1968 by Norwegian shipping companies.

Song of Norway was the cruise line's first ship, a 550-foot vessel that's tiny in comparison to modern mega-ships.

Royal Caribbean used to have a much stronger focus on its Norwegian background.

In a brochure from July 1986, the cruise line gives cruisers tips on what to expect and how to pack for their vacation.

"Velkommen ombord!" The brochure begins.

Let's take a blast to the past as we outline what a Royal Caribbean cruiser could expect in 1986.

Cruisers dressed casually for the times, wearing breezy tropical outfits. Shorts and dresses were the norm.

However, the evenings were much more formal than modern day.

Read more: Photos show what it was like to cruise on Royal Caribbean in the 1980s

"Ladies will wear dresses, and the gentlemen, coats and ties half the time, casual wear the rest of the time," reads the Velkommen brochure.

You could expect to see a lot more formal wear onboard.

Instead of using a SeaPass card, staterooms were unlocked with a physical key.

A paper Cruise Compass was available for guests to discover information about the schedule and ports of call.

News about the outside world was also delivered to staterooms daily, featuring world weather, news flashes, and stock quotations.

Cruisers could use their stateroom telephone to call other guests and ship services.

Tipping was recommended but not required.

The rates in USD were as follows: 

• For your dining room waiter: $2.50 a day, per person
• For your cabin steward: $2.50 a day, per person
• For your busboy: $1.25 a day, per person

The brochure recommends handing bar waiters, bellboys, and bartenders their tips as you are served.

The Casino Royale was available on three Royal Caribbean ships: Song of Norway, Song of America, and the Nordic Prince.

The casino had American roulette, blackjack, and electronic slot machines. Guests could bring their own group to play with or ask a hostess to arrange a game.

The Sun Viking did not have a casino, just slot machines and a card room for games.

As for dining, Royal Caribbean cruises in the 80s focused on the Main Dining Room, the outdoor cafe, and room service.

Dinner time had two seatings: 6:30 P.M. and 8:30 P.M.

Similar to now, each night had a different theme for dinner: Italian, French, Caribbean, or American.

In contrast to today, however, the ship's galleys were not able to prepare meals for special diets, such as kosher or salt-free. 

Early birds who woke up early could go up to the outdoor cafe on the lido and enjoy a cup of coffee.

Continental breakfast could also be delivered to guests' staterooms.

For breakfast in the Main Dining Room, cruisers could eat at 7:30 A.M. or 8:45 A.M.

Those who woke up later could enjoy a breakfast buffet at the outdoor cafe, similar to today's Windjammer buffet.

On sea days, a sit-down lunch was served in the Main Dining Room.

A typical lunch in the Main Dining Room included everything from grilled cheese sandwiches to a fisherman's platter to beef Stroganoff.

On port days, lunch became a light buffet with open seating.

The outdoor cafe would serve open-air meals throughout the day: hamburgers, hot dogs, afternoon tea, sandwiches, cookies, and pastries.

At midnight, the dining room would serve a "Midnight Buffet," a gorgeous feast for the eyes and an opportunity for nighttime snacks.

The Captain of the ship would hold a Welcome Aboard Cocktail party on the second night of the sailing.

Each seating in the Main Dining Room was greeted by a speech from the Captain, hor d'oeuvres, and cocktails.

Passengers were encouraged to get really dressed up and socialize!

Entertainment was smaller than it is today, but far from non-existent.

Read more: 11 Old-School photos of Royal Caribbean

On the Song of Norway, the Song of America, and the Nordic Prince, guests could enjoy The RCCL Revue, a Vegas-style, glitter-filled performance with singers and dancers.

On the Sun Viking, professional entertainers and glamorous acts amused that changed from show to show.

On modern-day Royal Caribbean cruises, sailings host a 70 or 80's night onboard.

But back in the 80's, past decades were the theme!

The brochure recommends that guests bring blue jeans for 50's and 60's nights, as well as Country and Western nights.

On one night of each sailing, the nightclub transformed into the Rock 'n' Roll era, complete with bobby socks, poodle skirts, and Angora sweaters.

The Country and Western night was for passengers to wear cowboy boots, suspenders, blue jeans, and bandannas.

Dances included the Cotton Eyed Joe, the Texas Two Step, and the country waltz.

Plus, there was a night to relive the 90s—the 1890s, that is.

"Pack your garters, suspenders, bustles, and spats," the brochure says. 

The evening was called the "gay nineties night," and featured ragtime piano, straw hats, striped blazers, and vaudeville. 

Plus, guests could dress up in masks for a masquerade night, or pirate costumes for pirate's night.

According to the 1986 brochure: "Ladies win their prizes simply by being fetching. Gentlemen win by being fierce."

"Be with us when we hoist the Jolly Roger, and take over the ship."

Passengers could also show off their skills during a passenger talent show!

A ladies' night reversed the genders: women asked men to dance, bought the drinks, and lit the cigarettes.

At specific times, guests were invited to visit the Bridge for free and witness the captain and crew navigate the ship.

Other events included wine and cheese tasting, a white elephant auction, poolside bingo, feature films, and live music.

The ShipShape exercise program encouraged guests to get active onboard.

Every time they joined a ShipShape event, they'd earn "dollars" which could then be spent on merchandise like T-shirts and visors.

Activities included walking the sports deck, dance classes, exercise classes, skeet shooting, and deck games like shuffleboard, ping pong, basketball, and golf.

Ancient Mayan ruins have been something that has always fascinated me, and I finally had the opportunity to see them myself.

While preparing for a cruise on Radiance of the Seas, I knew that I wanted to see Mayan ruins during the ship’s stops at Costa Maya and Cozumel, Mexico. 

Kohunlich is one of many ancient Mayan ruins near Costa Maya, in the Yucatán peninsula of Mexico. 

These ruins, in particular, date back to the late classic period of Mayan civilization, roughly between the 7th and 10 centuries CE. 

Seeing them while traveling on a cruise ship seemed so much easier than a land trip, because a land trip would have required much more extensive planning, from purchasing international flights to finding quality lodging to renting transportation to the Mayan ruin sites.

However, on my cruise, it was an easy one-day stop at Costa Maya that took me straight to see these once-in-a-lifetime ancient ruins.

Kohunlich is known for its impressive architecture, including pyramids, temples, plazas, and many well-preserved buildings. 

In particular, the most famous building is the Temple of Masks, which features a row of large masks on the front face of the temple.

Today, Kohunlich is a popular tourist attraction, and it was one of the cheapest Mayan ruin shore excursions that was offered on this cruise. It was $101.99, including transportation, snacks, water, and lunch.

Read more: 8 cruise ship shore excursions our readers tried and instantly regretted

My friend, who joined me on the cruise, purchased the excursion with me, and we both beamed with excitement to see these ancient structures.

When our ship arrived in Costa Maya, the excursion started bright and early in the morning. Although the shore excursion was listed as beginning at 8:30 A.M., we had to meet our group at 8:00 A.M.

After showing our tickets, we received stickers with specific numbers so that we could all gather together as a group.  They called our numbers one by one when they were ready for us to disembark. 

The crew members guided us to the gangway on deck 2, and we could disembark the ship.

After we exited the cruise port, we walked down the pier and were immediately guided into lines for our particular tour.

In front of these lines, three men danced and played drums in traditional Mayan costumes. Cruisers could also go up and take pictures with them!

This was a different shore excursion experience for me, as there were many people all lined up in sections. Although Radiance of the Seas was the only ship in the port, there seemed to be a large crowd of people around us.

However, the port was well-organized, and our tour guide found us by the sticker numbers we placed on our shirts. She called us forward when it was time to enter the bus.

There, we met our guides and bus driver, and they gave us some snacks and water. 

Then we hopped onto the bus and settled in for the 2-hour drive.

While we drove, our tour guide, Kitzia, got on the microphone, introduced herself, and told us stories about the area. 

Kitzia herself was half Mayan and even taught us some words in Maya, a dead language, but still learned conversationally. 

The drive was about two and a half hours with traffic, but the scenery was fascinating as we passed a few towns. 

The main town near the port of Costa Maya is Mahahual, which is right next door, but a striking contrast from the touristy port town we initially saw.

After passing through the town of Mahahual, it was evident that the Port of Costa Maya is a tourist attraction rather than an authentic Mexican town.

As the bus ride progressed, we drove further into the jungle and even passed a nature-preserved swamp, much like Florida’s Everglades. 

There was a bathroom located on the bus, but it did not have any running water, so I found myself wishing I had remembered to bring hand sanitizer.

When we finally arrived at the archaeological site, the bus went down a small, one-lane road to get into the area. 

When we arrived, our tour guide let us know that the area was being remodeled and the entrance to the site was filled with construction equipment. 

They were clearing out more of the jungle to make way for a bigger site, part of a large government project where they are adding a train to visit many Mayan ruins. 

This development will do a lot for Mexico‘s tourism and make it easier to get between Mayan archaeological sites. 

However, when we were visiting, it meant that there were only portapotties and mostly mud at the entrance to the rooms. 

Read more: Ultimate Mexico Cruise Guide

We walked in and started taking pictures. We had to be sure to not take any videos because the park charges an extra fee for any videos or “professional filming”. Our tour guide simply said that video would be prohibited and the group could be kicked out if caught filming. 

As we stood in the middle of the pastures, our guide stopped and told us a little more about the buildings that we were seeing: dormitories, a palace, and later on, we approached the temple and ballgame court. 

We were able to walk right up onto the buildings and explore the ruins ourselves. 

I was amazed knowing that we were walking on thousand-year-old structures that had been built by people in this very location. 

One of the larger structures was a former palace, where we could walk up the stairs and stand on the second level. Of course, we had to be careful as the edges were crumbling, but it was still very solid. Most of the buildings were made of limestone and had large wide steps.

Kitzia let us know that the steps were larger because you have to keep looking down when you’re walking on them, making the people bow down to the gods as they entered. 

After exploring those buildings, we walked a little further up the pasture and into the jungle. There we saw the main building and attraction of Kohunlich: the Temple of Masks.

Although there are multiple theories about what this building was for, most resources state that this is a temple to the sun God.

Since the Mayans had a very accurate astrological calendar, this temple helped to mark the seasons with the movement of the sun at its corners.

It also features several masks on the side of the building, faces carved into the structure. These masks are huge and remarkably well preserved, and we could see them clearly even from the first level.  

Beyond the archeological wonders, I always saw many natural wonders at this ruins site, such succulent vines. 

And, although I didn't see them, I heard howler monkeys shrieking!

I appreciated that the hike around the site wasn't too strenuous: people of all ages could join.

I overheard an elderly couple saying that they were grateful they were able to join in on this incredible experience. Although we could walk up onto the buildings, there was no requirement to, and we could also stay on the flat pasture to simply look up at the structures.

It did get hot, especially in the middle of the day, but our guides were consistent in passing out water and finding places to stand in the shade. People could also walk right back to the bus at any time if they needed to. 

After our hike around the site, everyone piled back into the bus, and we rode back to the cruise port. 

We got back around 3:30 P.M., making the entire trip about 7 hours in total. While it was a long day, I think it required less extensive travel planning than if I had planned to do this on my own as part of a land trip.

Overall, it was a remarkable experience and a once-in-a-lifetime opportunity to see thousand-year-old structures. 

And, best of all, we could walk right back onto the cruise ship when it was over, ready to experience adventure at our next destination.

Can you believe it's the last days of July already? It is the middle of Summer and there is a lot of Royal Caribbean news to catch up from during this week.

Royal Caribbean's sailings are selling faster than ever.

Jason Liberty, President and Chief Executive Officer for Royal Caribbean Group, said that the cruise line's "2024 bookings have consistently outpaced last year throughout the entire second quarter and into July, despite the fact that we have significantly fewer staterooms left to sell," he said.

As inventory decreases, staterooms are continuing to sell at increasing prices.

Royal Caribbean faces more cruising demand than ever, as well as an uptick in pre-cruise purchases like WiFi, drink packages, and shore excursions.  

Royal Caribbean News

• Flying to your cruise? 6 things to consider before booking
• Royal Caribbean's next new cruise ship class will probably replace older, smaller ships
• "We are just getting started" Royal Caribbean reports $4.1 billion in revenue in second quarter
• Hilarious TikTok shows how much teenage boy can eat on his cruise ship
• Photos show the latest progress on Royal Beach Club in Nassau
• Royal Caribbean surveys customers for a new restaurant idea on its Icon class ships
• Meet Royal Caribbean's new head of entertainment

New RCB video: Everything I ate on the world’s newest cruise ship

Have you subscribed to the Royal Caribbean Blog YouTube Channel? We share some great videos there regularly, all about taking a Royal Caribbean cruise! This week, we are sharing our latest video — Everything I ate on the world’s newest cruise ship — and don’t forget to subscribe here.

$10,000 Luxury Suite on Utopia of the Seas

One of the top suites you can book on Royal Caribbean's newest ship comes with a big price tag and lots of space.

Matt stayed in the Crown Loft Suite with his family on the inaugural sailing of Royal Caribbean's newest cruise ship.

It has two levels and two full bathrooms, but it also cost significantly more than a balcony cabin.

Utopia of the Seas sets sail and it's worth trying twice

Guests will have a multitude of activities, shows, and dining choices to choose from on Utopia of the Seas.

There simply won't be enough time to experience everything within the 3- and 4-night sailings the ship currently offers.

Matt booked a "back-to-back" sailing on Utopia, getting more value for his travel and turning a weekend cruise into a full week vacation.

Royal Caribbean will add another cruise ship to Los Angeles

Royal Caribbean just announced that it will deploy another ship to the port of Los Angeles.

Beginning in May 2025, the Quantum-Class will sail 3, 4, and 5-night cruises out of California.

Instead of sending Ovation of the Seas to Tianjin, China, as previously announced, the vessel will serve to meet high demand for Royal Caribbean cruises on the West Coast.

I tried the new chef-driven Japanese restaurant and it surprised me

What can you expect from the new Japanese dining experience on Utopia of the Seas?

Matt recently tried Izumi Omakase, high-quality Omakase dining experience created by Master Chef Travis Kamiyama.

The host-guided and chef-driven meal was the perfect high-quality meal for a lover of Japanese food.

Royal Caribbean has a well-deserved reputation for offering the best entertainment that rivals New York or Las Vegas, and there's someone new in charge of it all.

Christine Coachman is the Vice President of Entertainment for Royal Caribbean International, and she was promoted to oversee all of the line's entertainment in May.

Taking the reigns of a company that has almost 30 cruise ships with thousands of performers, singers, dancers, and musicians is not a simple task, but Ms. Coachman has been with the company for a long time. She's been at the forefront of Royal Caribbean's entertainment since the '90s.

At a sit down panel interview on Utopia of the Seas last week, Ms. Coachman spoke to Royal Caribbean Blog and other media outlets about her experience, plans for the future, and what Royal Caribbean has up its sleeve.

Coachman is no stranger to Royal Caribbean. "I've been around for quite a while," she said. 

She started in 1990 as a performer on Sovereign of the Seas and has familiarized herself with entertainment on Royal Caribbean ships for the past 34 years.

She explained how a brand-new ship like Utopia of the Seas needed a new approach to entertainment, especially since the vessel is starting by offering 3 and 4-night cruises.

Coachman's vision for future entertainment combines technology with human talent

When asked what she sees for the future of Royal Caribbean's entertainment, Coachman spoke about how much the cruise line has grown over the years.

When she first started on Sovereign of the Seas, she performed in one venue with a cast of 12 performers.

Decades later, on Utopia of the Seas, she now heads up a team of over 200 entertainment staff in 23 venues.

Coachman herself had a hand with Royal Caribbean's record-breaking Broadway shows: "I negotiated every single Broadway contract. So it's very important to me and the brand."

Although Utopia of the Seas is one of the only Oasis Class ships without a Broadway show (besides Wonder of the Seas, which boasts the in-house Effectors 2), Royal Caribbean isn't done producing them.

It will all depend on the demographic and ship's itinerary.

Original shows, like The Effectors, aren't going out of style, either. Coachman called brainstorming and creating these shows "the fun part of the job."

Her team has no lack of creativity, she said.

Moving forward, the cruise line looks toward incorporating modern technology with human talent.

"As an innovative corporation, technology is important in many aspects of what we do."

"But also it's really important to remember the human artistry. Without humans bringing that entertainment to life, what's the point?"

Comedians, for example, continue to be the cruise line's favorite headliners.

Out of 5,400 headliner bookings across the fleet this year, nearly 1,300 are comedians. That's nearly a quarter of all bookings.

Royal Caribbean—and Coachman herself—loves comedy. 

"I always need to find at least one time [to] sneak in the back [of a comedy show] and just laugh and forget about everything for a second," she said.

Utopia offers a taste of Royal Caribbean entertainment

Because Utopia of the Seas is an Oasis Class ship offering shorter itineraries, passengers have a lot of entertainment to cram into a few days.

"If you look at the big picture, Utopia is a taste," Christine Coachman said.

Entertainment on the vessel is intended to be "a taste of what you could experience on a longer itinerary."

To offer guests a preview of what longer sailings on Royal Caribbean could look like, the entertainment team worked to create several new parties.

To help prepare for the experience, they even created a new position called "Director of Parties and Nightlife." Ken Rush, former Cruise Director, serves in this position for Utopia.

Coachman called the ship a family experience that is also "one party after another."

First, guests will be immediately greeted by "Hey Utopia, Let's Get This Party Started," on the pool deck, which immediately transitions into the high-energy Sailaway party.

Royal Caribbean has designated crew members to become the Party Squad, a group intended to hype up the crowd and invite participation.

"You can participate or you can watch," Coachman said. She personally enjoys people-watching.

Read more: Utopia of the Seas preview: Sneak peek photos of Royal Caribbean's newest cruise ship

Utopia of the Seas introduces several new parties to guests as a party of the fast-paced experience.

The Silent Toga party is similar to the SHUSH! Silent party, but with ancient Roman togas for guests to style.

Senses will feature chill house music with projections of sunsets visible from the Royal Caribbean fleet worldwide.

At the Plunge pool party, the Party Squad will bring the hype with water guns that blast champagne into guests' mouths—a fan favorite.

Royal Kappa Chi is the cruise line's first after-party, a frat-themed throwback to college days of beer pong and flip cup.

High-energy, live musicians set the mood 

To help set the fast-paced mood onboard Utopia, Royal Caribbean has hired 29 resident musicians—more than on any other Oasis Class ship.

Cruisers love live music, and high-energy musicians bring the fun.

Coachman had a personal anecdote of experiencing the loud, high-energy fun at the outside Plunge pool party.

"Then I went inside the Royal Promenade and I was listening to the most elegant music from Enchanté, the duo onstage, and it was a complete switch within a matter of 15 minutes."

She remarked that music serves as a great method for setting the mood and appealing to multiple generations at once.

Utopia of the Seas features an eclectic variety of music, with high-class entertainers.

From the live music inside Bolero's to the soundtrack for shows like Aqua 82, the entertainment team works to mix up multiple genres and eras of music.

"The combination helps keep it fresh," Coachman said. 

Read more: New Royal Caribbean cruise ship sets sail. It's a cruise so nice you'll want to sail it twice

Family still has a place in Utopia's perfect weekend party

Royal Caribbean has always been a distinctly family brand, so how will families and kids fit into the new party-heavy Utopia of the Seas?

"There are a lot of parties and entertainment," Coachman explained, "There's a lot that families will want to do together."

However, the entertainment team is also planning for moments when parents want to go have a date night or hit a late-night party.

The Adventure Ocean children's program is ready to accommodate kids for even longer.

Utopia of the Seas introduces several changes to the program, which Royal Caribbean is hoping to extend out to other ships.

Starting on Day One, parents can drop off their kids "all the way up to the moment you drop off your luggage in your room."

Instead of having a longer orientation period, parents can take their children to Adventure Ocean as soon as they step onboard.

Utopia of the Seas has plenty of family moments, but also more opportunities for parents to get away.

Adventure Ocean will stay open until 1:00 A.M., and the team is considering extending that until 2:00 A.M.

For parents with younger kids or those who simply don't want to leave family for more than a few days, a weekend cruise is the perfect chance to get away.

Utopia will provide opportunities for family time, as well as adult get-aways and parties.

Another Royal Caribbean cruise ship is being deployed to the port of Los Angeles.

Starting on May 28th, 2025, Ovation of the Seas will begin sailing 3, 4, and 5-night cruises out of the San Pedro World Cruise Terminal.

Instead of being deployed to Tianjin, China, as previously announced, Royal Caribbean is moving the 4,905-passenger vessel to the West Coast.

Ovation of the Seas will join Navigator in the California area for the summer of 2025.

Around October 2025, Quantum of the Seas will replace her sister ship in the Los Angeles market.

Based on the port's schedule, Quantum will take her first cruise out of Los Angeles on October 2nd, 2025. 

During a call with investors on Thursday, Royal Caribbean cited high demand in California (rather than low profit in China) as the reason for the move.

The cruise line was previously absent from the Los Angeles cruise market for a decade, not entering the area due to declining profits and partially filled ships.

In 2022, Royal Caribbean finally sent Navigator of the Seas, a Voyager-Class ship, to homeport in Los Angeles.

Sending a larger vessel signifies Royal Caribbean's commitment to the LA market

Although Royal Caribbean previously cited low bookings and profits as the reason for pulling out of Los Angeles, it seems the tides have changed.

Navigator of the Seas, built in 2002, has a capacity for 4,000 passengers, and she isn't large enough to carry all the demand in the area.

Ovation of the Seas carries nearly 1,000 more passengers and signifies that the cruise line is renewing a commitment to the LA market.

"We have strong ambitions to grow the West Coast in the US," Michael Bayley, Royal Caribbean President and CEO, announced.

During the 2024 second-quarter earnings call, he informed investors that the cruise line wants to infuse more energy into California.

"It's the sixth largest economy in the world," he said.

In 2022, California reached a population of 39 million, expanding a huge market for the cruise line.

Bayley said that Navigator, which has been on the West Coast for two years, has been "performing exceptionally well."

Bookings are selling quickly, and the cruise line is responding to high demand.

Michael Bayley announced the move during a meeting for travel partners on Utopia of the Seas. The room erupted into applause. 

Adding another ship to the West Coast alongside Navigator and Quantum of the Seas is a strong indication of the cruise line's investment in the area.

Does this mean Royal Caribbean is moving away from China?

During the second quarter earnings call, an investor asked if moving Ovation away from China is a sign that China hasn't been a strong market for the cruise line.

Michael Bayley responded that, on the contrary, the cruise line has "very good market choices to make."

"Our belief in the long-term potential for China has not changed at all," he said.

Spectrum of the Seas, another Quantum-Class ship that started sailing out of Shanghai a few months ago, hasn't disappointed the cruise line.

Read more: All about Quantum Class ships

"It's performing very well and we feel good about the China market."

The 5,622-passenger vessel has been consistently filling sailings since it began sailing out of Shanghai in April of 2024.

Royal Caribbean was the first major cruise line to return to the China cruise market after industry shutdown in 2020.

Spectrum of the Seas was designed for the Asian market, and  Royal Caribbean is quite pleased with her performance in Shanghai.

However, Bayley did inform investors that "it hasn't reached the levels we're seeing in the American market."

Royal Caribbean was faced with a choice: continue investing long-term into China with Ovation of the Seas, or deploy to California and meet high demand there?

Ultimately, the cruise line "made the decision based upon maximizing performance."

However, this doesn't at all indicate a move away from the Chinese market.

In fact, Royal Caribbean is still committed to filling sailing there long-term.

Bayley hinted that guests will see more ships in China very soon. "We're quite committed to the opportunity there," he said. 

"And we'll be announcing in the future more deployments into China."

The demand for Royal Caribbean cruises is higher than ever

Royal Caribbean's bookings and profit in 2024 have been on fire.

Jason Liberty, President and Chief Executive Officer for Royal Caribbean Group, said during the second quarter earnings call that bookings are significantly higher than in the second quarter of last year.

Inventory is flying off the shelves, "despite the fact that we have significantly fewer staterooms left to sell."

Read more: "We are just getting started" Royal Caribbean reports $4.1 billion in revenue in second quarter

In the second quarter of 2023, Royal Caribbean carried 1,900,810 guests at 105% occupancy.

In contrast, the second quarter of 2024 saw 2,040,242 guests at over 108% occupancy.

The cruise line hit its profit goals 18 months ahead of time, exemplifying how Royal Caribbean is in high demand this year. 

Sailing and stateroom options are becoming more and more limited, due to the popularity of Royal Caribbean cruises.

For those looking to book a cruise in the upcoming months, booking as early as possible is your best bet.

Booking early is the smartest way to secure lower prices and a specific cabin category.

Prices for 2025 and 2026 will also continue to increase as inventory is selling out further in advance.

Go ahead and place the deposit on your 2025 cruise as soon as possible.

Read more: Royal Caribbean launches a half dozen new 2025 and 2026 itineraries in latest deployment

Air travel is different than cruising, and demands an entirely different set of decisions. 

Flying to your cruise adds another factor to your plans, requiring careful consideration. What airport will you fly into? Should you get a nonrefundable ticket?

Adding a second mode of transportation complicates your travel details, and opens up the possibility for even more to go wrong.

A delayed flight could delay your arrival at the cruise port, or a more expensive ticket could cut into your budget for the vacation.

Before you book your flight, there are a few important aspects to consider—and they're not just doubling-checking the booking dates.

If you're thinking about booking a flight to your cruise port, here are some details you should consider first.

Read more: Flight attendant shares 20 tips to minimize air travel fiascos

1. Refundable airfare if your plans aren't certain

A variety of factors could disrupt your travel plans—influencing anything from your cruise date to the passengers flying with you.

Your cruise fare may not be refundable, but you can purchase refundable airfare if your plans are uncertain.

If you're unsure where you're flying, if you'll be able to sail on the cruise, or who's coming with you, refundable airfare is the way to go.

Not all plane tickets are refundable, so you'll have to intentionally plan to make sure you get one.

Tickets that are refundable directly (not in flight credit) often cost more. You'll want to weigh your priorities and your level of certainty about travel plans to decide if this is the best option for you.

Not every airline has refundable fares. 

Southwest, Jetblue, Delta, United, and American Airlines offer refundable tickets for most of their flights.

If you don't want to pay the full price of a refundable plane ticket, some airlines also offer flight credit or points in exchange for a refund.

2. Never book a flight on the same day as the cruise

The most expensive cruise mistake you can make is to book a plane flight on the same day your sailing begins.

The air travel industry experiences frequent delays, and an on-time flight is never promised.

Should your flight arrive late, the cruise ship isn't obligated to wait for you.

If you miss your cruise, that's considered a no-show and the cruise fare won't be refunded, leaving you with an expensive loss and no cruise vacation to enjoy.

Instead, book your flight at least one day before the cruise departs, and plan to stay near the cruise port.

Booking the first flight in the morning also makes it unlikely for you to be delayed, and gives the airline lots of time to re-book you should anything happen.

3. Consider booking international flights through Royal Caribbean

Booking international flights can be a complex, expensive process. 

For an international cruise, you might find yourself needing 2-3 distinct flights to take you to your destination.

Royal Caribbean's flight booking system, Air2Sea, can help with that.

Through Air2Sea, cruisers can purchase air travel that links directly with the cruise booking.

Using Air2Sea is a convenient way to put all your travel information in one place. Additionally, it comes with extra perks like special deals and promotions, as well as 24/7 customer support.

If any unexpected delays or emergencies arise, Royal Caribbean will work to help you. 

Air2Sea offers "assured arrival," meaning that the cruise line will ensure you get on the ship at the next legal port of call should you miss the departure day.

4. Try a better seat for longer flights

As someone who's been on too many international flights to count, they are not easy.

Sitting inside a plane for over 8 hours is a marathon of patience and a test of your ability to plan ahead.

The most memorable flights are the disagreeable ones—where you've been squished between two passengers or seated in the same row as a screaming baby.

A good seat could mean the difference between hours of torture versus hours of relaxation and entertainment.

For longer flights, especially international ones, consider booking a better seat, whether that’s a window seat, or upgrading to business or first class.

If you choose a comfortable seat and more legroom, your body will thank you. 

Instead of arriving at your destination sore, cranky, and tired, you'll land feeling refreshed and ready for your cruise.

For those long flights, prioritizing your comfort is key. 

5. Fly to an alternate airport to save money 

Certain cities are cheaper to fly to than others.

For cruises out of major cities, consider looking for a smaller, nearby city to fly into instead.

Read more: Cheap places in the US to fly to for a cruise

Because smaller airports come with lower fees, airlines price those plane tickets at a lower cost as well.

To save money, consider flying into smaller airports, and then getting transportation to your cruise port. 

For example, if your cruise leaves from Miami, a flight to Fort Lauderdale (FLL) is cheaper than one to Miami (MIA).

If the cruise begins in Vancouver, Canada, a domestic flight into Seattle may cost less.

Additionally, if your flight requires a long layover, choose your layover airport carefully. Ensure that it won't be overcrowded and that there is easy access between gates.

6. Get travel insurance

Flying to your cruise means you're adding even more money, time, and effort into your travel plans.

This huge investment—with the potential for more complications—is the perfect opportunity to purchase travel insurance.

Smart cruisers know that travel insurance covers many scenarios beyond your control, and allow you to get compensated should anything go wrong.

When it comes to flights, travel insurance can cover airline cancellations, lost baggage, and more.

Additionally, your health insurance can be out-of-network when you leave the country, so travel insurance can cover any mishaps like accidents, health problems, or even flight incidents.

Travel insurance gives you that extra peace of mind that you'll need when taking multiple modes of transportation on your cruise.

Royal Caribbean is known for launching mega cruise ships, but it wants to expand new classes into a different market.

While record-breaking mega ships are becoming the norm for the cruise line, larger ships are limited to certain ports. Some ports can't accommodate larger ships due to size restrictions.

Vessels in the Icon, Oasis, and Quantum Class are often prevented from visiting certain ports and must send tender boats out to dock.

Given these limitations, Royal Caribbean wants to expand into the smaller ship market.

On the second quarter earnings call this week, Jason Liberty, President and Chief Executive Officer for Royal Caribbean Group, talked about plans for new ships, specifically saying they have to replace their aging fleet.

The next class of smaller cruise ships will replace previous classes, reaching new ports and upgrading the small ship experience.

The next class of small ships will replace aging vessels

Even as it builds astounding, entertainment-packed mega ships, Royal Caribbean is mindful that its smaller vessels are becoming outdated.

"We have ships that are reaching 30-35 years [old]," Jason Liberty said.

"This is not just about what we want to build, it's also [about] replacing ships that will eventually reach their end of life."

Royal Caribbean hasn't launched a smaller ship since 2004, when Jewel of the Seas (a Radiance Class vessel) took her maiden voyage.

Read more: Royal Caribbean Captain talks about new smaller cruise ship plans

Grandeur of the Seas, Royal Caribbean's oldest vessel, was launched back in 1996. 

Since the early 2000s, Royal Caribbean has made a name for itself with record-breaking ships like the Oasis and Freedom Class. 

Although many of its smaller vessels have been revitalized in the last few years, they still lack the overall technology and stateroom categories the cruise line has developed more recently.

Cruisers have criticized ships like Grandeur of the Seas for their aged, broken-down quality. 

Some complain that the cabins feel dated, with more adventurous cruisers missing exciting amenities like waterslides or surf simulators.

In general, cruise ships begin to age out after 30 years in service, so many of the ships launched before 2000 are reaching the end of their life.

Read more: Royal Caribbean ships by age — Newest to Oldest

"We're looking at smaller ships that will replace some of those older ships," Liberty said, touching on the cruise line's next project.

He called the business of designing new ships a long-term business.

"In the cruise ship business, you're always thinking longer term, in growth and [new ship] orders, but also your environmental footprint."

Creating new classes takes more than a few years. The Icon Class, for example, was seven years in the making. 

Read more: How long does it take to build a cruise ship?

Royal Caribbean's goal is to be disciplined with its path of growth, thinking long-term, and taking on new ship orders with care.

Small vessels can visit more ports, expanding Royal Caribbean's global reach 

During the earnings call, an investor asked if building smaller vessels would allow Royal Caribbean to reach new markets.

Since smaller ships can enter more ports, this is the case.

However, Jason Liberty explained that it's "less about the sourcing market, it's more about where the ships can go."

In other words, smaller ships at new ports don't necessarily attract cruisers who live near those ports but rather appeal to cruisers who want to go to new destinations.

It's less about where the cruisers come from, and more about where they want to go: "It's about getting them into some of the more unique destinations."

Research has shown that cruisers want to stay with the Royal Caribbean brand while traveling to new destinations. 

The cruise line wants to further diversify its footprint around the world.

Read more: Does it matter how old your cruise ship is?

Royal Caribbean currently sails itineraries to over 270 destinations in 60+ countries, across six continents.

The goal with smaller vessels is to continue to spread out where guests can travel.

According to Liberty, Royal Caribbean wants to stay flexible in delivering the itineraries guests are looking to sail, as well as generating global demand for cruises. 

What we know about Project Discovery

Little has been revealed about "Project Discovery."

Royal Caribbean's next class of smaller vessels could be called the Discovery Class, similar to Project Icon, which named its class and first name directly.

The first ship in the class could be named Discovery of the Seas.

Read more: Royal Caribbean CEO: New smaller cruise ship could be announced in 2024

The public is still waiting for details to be finalized for the cruise line to formally announce its plans. 

However, Michael Bayley, Royal Caribbean President and CEO, has hinted that more information could be released sometime in 2024.

He also implied that the next iteration of the Ultimate World Cruise could be held on these new vessels.

While on the 2024 President's Cruise, Bayley remarked that the line wants to offer more outside cabin categories on its next World Cruise, while also keeping the capability to travel to unique ports.

The Discovery Class could satisfy this need, featuring upgraded oceanview and balcony cabins in a smaller frame.

The Captain of Radiance of the Seas commented that the new class of ship would be around the size of the Radiance Class, which has the capacity for around 2,500-2,700 passengers.

Read more: Royal Caribbean: Building a new smaller cruise ship is "deeply in our consideration"

The Radiance Class is the line's next-to-smallest class, averaging 962 feet long and 90,090 gross tons.

Jewel of the Seas was the last Radiance Class ship to be released, launched in May of 2004.

Over 20 years later, we could have a new ship to replace her.

Royal Caribbean demand is stronger than ever, and the cruise line is targeting more customers from multiple demographics. 

The cruise line held its second quarter earnings call on Thursday, telling investors that cruise sales continue to increase. 

Jason Liberty, President and Chief Executive Officer for Royal Caribbean Group, said that sailing purchases are still on fire.

"2024 bookings have consistently outpaced last year throughout the entire second quarter and into July, despite the fact that we have significantly fewer staterooms left to sell," he said.

Cruise bookings are quite a bit higher in the second quarter of this year compared to the same time last year. 

In the second quarter of 2023, Royal Caribbean carried 1,900,810 guests at 105% occupancy.

In contrast, the second quarter of 2024 saw 2,040,242 guests at over 108% occupancy.

Throughout 2024, earning goals have exploded for the company.

Royal Caribbean announced today that the second quarter of 2024 earned $4.1 billion in revenue, and the cruise line is just getting started.

Cruising demand is higher than ever, particularly in North America

Thanks to several factors, demand for Royal Caribbean cruises is stronger than ever.

North American consumers, who represent 80% of the line's purchases, continue to be a robust market.

North American workers have 10% more vacation time than in 2019, and they're spending half of those extra days cruising.

Jason Liberty cited "a resilient economy, low unemployment, stabilized inflation, and record-high household net worth" as influences on the growing amount of bookings.

With more vacation time and the opportunity to relax, cruises are a great option to enjoy multiple destinations and amenities within one experience. 

Royal Caribbean's research shows that consumers are spending more on travel than on any other leisure category.

Consumers prefer to spend their money on experiences, particularly travel and vacation. 

Not only that, but buyers also intend to increase their travel spending over the next 12 months.

According to Liberty, "Cruising remains an attractive value proposition, and cruise purchase intent is high and continues to strengthen."

It doesn't look like spending on sailings is going to slow down anytime soon.

The booking window for cruises continues to expand—consumers are planning their vacations further out.

Royal Caribbean research also shows that cruisers are willing to pay more for the experience, so pricing (and brand revenue, as a result) is increasing for 2025 and 2026.

Cruisers are spending more and more on their sailings, buying more onboard add-ons than last year. 

Pre-cruise add-ons like drink packages, WiFi, and shore excursions are optional, but currently in huge demand.

Guests are buying more add-ons than ever, both earlier before the cruise and at higher speeds.

Read more: When should you buy Royal Caribbean drink package, wifi, tours & other add-ons

According to Liberty, this translates "into higher satisfaction rates and higher onboard spending."

Thanks to higher spending and customer satisfaction, "Our market is growing and we are attracting more customers into our vacation ecosystem."

Guests who enjoy their first cruise with Royal Caribbean are likely to book more and bring friends and family along with them.

1 in 2 cruisers are a millennial or younger

Multiple Royal Caribbean strategies serve to attract multiple demographics to its brand, including a strong number of younger cruisers.

Half of Royal Caribbean cruisers are now millennials or younger, and they're not the only demographic increasing their bookings.

As the baby boomer generation reaches retirement age, more of that demographic is expected to cruise.

Royal Caribbean's research shows that retirees take 50% more vacations than non-retirees who are still working.

Not only is the baby boomer generation expected to cruise more, but they also serve to draw in the younger generations.

The baby boomer generation currently holds 50% of the United States' wealth but is expected to transfer its wealth over to the younger generations over the next two decades.

One form of wealth transfer is traveling together, with the baby boomers taking their younger family members on cruises.

Jason Liberty said that Royal Caribbean is already profiting "from that active and real-time wealth transfer through multigenerational travel."

Additionally, working generations such as millennials and Gen Z are benefiting from the 10% increase in vacation time.

Read more: Almost 1 in 2 Royal Caribbean cruise ship passengers are millennials

Younger generations intend to spend more time and money on travel than any other leisure activity.

Millennials and younger generations continue to make up a percentage of Royal Caribbean cruises "at a faster pace than any other generation," according to Liberty.

Today, one out of every two Royal Caribbean cruisers is a millennial or younger.

Shorter sailings cruising the Caribbean are one draw that serves to hook both new and younger cruisers.

Utopia of the Seas, in particular, a new and hyped Oasis-Class ship, entered the market by offering short Caribbean sailings out of Port Canaveral.

Short Caribbean cruises serve as an "on-ramp" for new cruisers to enter Royal Caribbean, "an important entry point" for those new to cruising or the Royal Caribbean brand, according to Jason Liberty.

Read more: Is a short cruise on one of the biggest cruise ships in the world a crazy idea?

Shorter sailings serve as a cheaper, faster taste of what Royal Caribbean has to offer.

Nearly 70% of guests on a short Caribbean cruise fall in the new cruiser or new to Royal Caribbean category and many of them are younger cruisers.

40% of guests in the younger demographic intend to book a short vacation in the next 12 months.

According to Royal Caribbean's research, 90% of guests who sail a short cruise intend to cruise again, and half of those respondents plan to return for a longer cruise.

"New to cruise customers are up double digits versus last year," Liberty said.