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Royal Caribbean Singapore launches new marketing campaign

In:
25 Jul 2016

Royal Caribbean Singapore has released a new refreshed marketing campaign, entitled "One Holiday, Endless Adventures".

The new TV commercial shows off the impressive Quantum-class cruise ships that feature the next generation cruise amenities and entertainment.

The new TV commercial is part of Royal Caribbean’s refreshed marketing campaign ‘One Holiday, Endless Adventures’ with a new checklist logo design, which was recently launched through a variety of print and TV advertisements, outdoor panels on MRT train platform screens and collaterals.  It aims to highlight on the multitude of unique and surprising experiences that guests can enjoy onboard a Royal Caribbean cruise, whether as a new or repeat cruiser, such as the North Star elevated glass capsule, FlowRider surf simulator and bumper cars.

Royal Caribbean Cruises LTD Marketing Manager, Nicole Lai, said, “A cruise holiday with Royal Caribbean is all inclusive.  It’s up to our guests to get whatever kind of adventures they seek as there are so many things to do onboard, be it sports, parties, shows and dining, hence the handy ‘checklist’.  Most of all, we want people to start thinking about putting a Royal Caribbean cruise on their holiday checklist.”

This campaign which was launched islandwide this month and is running for 4 weeks, is expected to reach an estimated 2 million consumers in Singapore.

Royal Caribbean Post Round-Up: July 24, 2016

In:
24 Jul 2016

Happy Sunday! We hope you are having a great weekend! Now it’s time to sit back, relax, and catch up on all the Royal Caribbean news from the week!

Royal Caribbean rolled out a new feature on its website, aimed at making it simpler for guests to know where their staterooms are on the ship.

 

The new feature allows guests to see staterooms in the aft, middle or forward of a ship and better understand the room's position, relative to the rest of the ship.

Through each step, guests can easily see which area of the ship their room is located and also understand the difference in pricing based on their stateroom location choice.

There is Royal Caribbean news to share, so check it out!

Royal Caribbean News

Royal Caribbean Blog Podcast

The 155th episode of the Royal Caribbean Blog Podcast is now available, where we are answering your Royal Caribbean emails

In this episode, a podcast listener joins Matt to talk about his first Royal Caribbean cruise.  Chris talks why he decided to try Royal Caribbean and what his experience on Freedom of the Seas was like.

Please feel free to subscribe via iTunes or RSS, and head over to rate and review the podcast on iTunes if you can! We’d appreciate it.

Royal Caribbean Around the Internet

Royal Caribbean has a look at how it built the azipods for its Oasis-class ships.

Cruise Hive shared a video of a man failing to ride the waves made by Oasis of the Seas...on a bike.

First time cruisers: When can I prebook entertainment, dining and more for my Royal Caribbean cruise?

In:
23 Jul 2016

We get a lot of questions from those new to cruising and one of the most common questions is about when can guests begin to reserve shows, restaurants, drink packages and more prior to their cruise.

Right after booking a cruise, Royal Caribbean allows guests to register their cruise on their My Cruises section of the Royal Caribbean web site and manage their reservation, with the option of booking dining, entertainment and other purchases prior to the cruise.  Often, not all options are available for prebooking and it leaves some guests wondering when they can do it. 

Why prebook?

The best reason to book certain activities, entertainment and dining in advance is to guarantee a spot for you and your family, as well as break up the total cost of the cruise.

There is limited capacity for shows, dining and other activities and Royal Caribbean tends to offer guests the option of reserving them prior to their cruise. 

By booking these activities early, you can ensure you have the time and day that you want all lined up.

When can I prebook?

Royal Caribbean will post its cruises to purchase years in advance, but shore excursions, specialty dining, shows and more may not be available to reserve that far in advance.

The truth is, there is no rule about when these kinds of activities become available for booking, and every sailing can be different. Based on our experience, we do have some basic guidelines for when Royal Caribbean usually makes them available for guests to reserve.

Please keep in mind all of the time frames discussed here are general observations, and your sailing may be vastly different.

Entertainment: Royal Caribbean only allows guests to reserve seats for shows on Oasis and Quantum-class cruise ships.  All other ships, will have seating available on a first-come, first-served basis and/or complimentary tickets once guests are onboard.  

If entertainment is available to reserve for your cruise, we have typically seen shows become available for booking around 75-60 days prior to the sail date, but your experience may vary.

Dining: Specialty restaurant reservations can become available 90-60 days prior to a cruise.  The exact time frame will depend on a variety of factors.

Shore Excursions: Royal Caribbean shore excursions will be among the first activities to become available for pre-booking.  We have seen them available as early as 24-12 months prior to a cruise.  

Spa treatments: In my experience, spa treatments are almost always available for pre-booking via the web site. 

Friday Photos

In:
22 Jul 2016

Every Friday we showcase our readers Royal Caribbean photos for all to enjoy and we invite everyone to send in their favorite Royal Caribbean photos so that we can show them off too.

Without further ado, enjoy this week's batch of Royal Caribbean photos!

Our first photo is from Andre and it is of Independence of the Seas on the left and Harmony of the Seas on the right in Palma de Mallorca, Spain.  Two fabulous ships in one photo!

Danielle shared this photo of her dad, who after having spent the last several days using this statue as a landmark to remember which side of the ship our cabin was on, dad took time out to pay homage to its help.

Here is a great sunset photo by Darrell from Freedom of the Seas off the coast of Cozumel.  Yup, beautiful!

Do you know what is the next best thing to a sunset photo? A sun rise photo! Here is one from Blake Baldwin, as seen on Independence of the Seas.  Look at those colors!

Next, we have a shot of Independence of the Seas passing under the 25th of April bridge in Lisbon, by Suzanne.  Sailing under any bridge is a really fun event and what a great shot of the sun coming through the bridge!

John Siegmund sent this photo of Splendour of the Seas traversing the Giudecca Canal past San Giorgio Maggiore as she departs Venice.  This photo evokes what a European cruise is all about.

Our last photo this week comes to us from Susan Stewardson and it is of the last sunset over the Atlantic Ocean after 12 days on Quantum of the Seas.  Love these sunset photos!

Thank you to everyone for sharing their favorite Royal Caribbean photos and if you want to send in your cruise photos, use this form and we will post them in an upcoming Friday Photos post!

7 tropical drinks you must try on a Royal Caribbean cruise

In:
21 Jul 2016

It may not be 5:00pm yet, but that does not mean you cannot start planning which tasty drinks you can enjoy on your next Royal Caribbean cruise.

At the many bars and lounges throughout Royal Caribbean's fleet, guests can enjoy a wide range of drinks, but there are a handful of drinks that we think are quintessentially a Royal Caribbean drink and something we look forward to sampling on every cruise we go to.

Check out our list, and get that drink order ready for your next cruise.

1. Lava Flow

2. Labadoozie

3. Mojito

4. Coco Loco

5. Sabor Margaritas

6. Cucumber Martini

7. Pineapple drink

Drink costs

If these ice cold refreshments look like the perfect beverage to enjoy on your next sailing, you might also be curious how much they cost.

Most of the drinks in this post cost about $12 (before gratuity), not including any souvenir and/or fruit cups.

Nearly all the drinks are also included in a Royal Caribbean drink package, which allows guests to enjoy an unlimited amount of beverages for a fixed daily cost.

Your favorites

What are your favorite drinks to enjoy on a Royal Caribbean cruise? Share them in the comments below!

Royal Caribbean updates booking site with feature to find staterooms easily

In:
21 Jul 2016

Royal Caribbean has updated its website this week to make it simpler for guests to find where their staterooms are on the ship prior to reserving it.

The new feature allows guests to see staterooms in the aft, middle or forward of a ship and better understand the room's position, relative to the rest of the ship.

Guests first choose between AFT, MID or FWD and then select a deck.

Finally, they can choose a room on the selected deck.

Through each step, guests can easily see which area of the ship their room is located and also understand the difference in pricing based on their stateroom location choice.

The new feature does not appear in all web browsers yet.  We had to use Internet Explorer to see this feature.

Do you think the new booking feature makes it simpler understand where your stateroom is? Share your thoughts in the comments!

How to book your first Royal Caribbean cruise

In:
20 Jul 2016

Have you heard all about how amazing a Royal Caribbean cruise is and been intrigued by the incredible options available onboard?  Then perhaps it is time to take that proverbial leap and book a Royal Caribbean cruise!

Whether you are new to cruising or just new to Royal Caribbean, taking that first step and picking that first cruise is easier than you think. Here are some tips to help you get started.

1. Decide: Travel agent or On Your Own

Before you take your credit card out and before you pick your ideal sailing, stateroom and dining rotation, you should figure out how you will book a cruise.

There are two main options for booking a cruise: on your own or via a travel agent.  

Both have their advantages, but I strongly recommend the use of a good travel agent when booking a cruise for the tremendous assistance and convenience they offer. A travel agent can help pick out the right first Royal Caribbean cruise for you based on your preferences.  They are well-versed in the many options out there and they are your partner in the process.

There are lots of great travel agents out there and a good starting point is to find one that has been accredited by the Cruise Lines International Association for assurance they have first-hand experience across the industry. 

With 25 ships in their fleet and 30 different stateroom types, a travel agent will simply make your life easier and save you time.  In fact, the entire booking process is significantly easier when using a travel agent, because a travel agent is the one pricing out options, sitting on the phone with Royal Caribbean and making adjustments on your behalf.  While anybody can book a cruise on their own fairly easily, a travel agent is there to assist you every day at no additional cost to you.  

To find a good travel agent, I recommend asking family and friends who they have used and liked.  A good referral can be a great way to find a talented travel agent.  I recommend our site's sponsor for your booking needs.

Booking online

If you decide to book on your own, then you will be booking your cruise via Royal Caribbean's web site.  Keep in mind that if you book a cruise at any other web site, you are essentially booking through a travel agent.  This includes sites like Expedia, Costco and American Express.

Reserving a cruise on Royal Caribbean's web site is fairly straight forward, requiring you to filter through cruise results on the site and select the sailing you desire.

Since it is your first time booking a cruise, you will have the option of creating an account on Royal Caribbean's site or just filling out all the personal information during the checkout process.  Creating an account is a better option, just because it allows for easier management of this and future reservations.

To book a cruise online, you will need some basic information about each guest sailing:

  • Full name
  • Date of birth
  • Gender
  • Country of Citizenship
  • Email Address
  • Phone Number

Before you can fully reserve a cruise, you will need to submit some form of payment.  Depending on how close you are to your sailing date, you may have the option to put down a deposit or be required to pay the full amount of the cruise. Regardless of which option is required, a credit card payment will be made available to you in the final step of the checkout process.

If you are booking a cruise on your own, you should review the terms and conditions of Royal Caribbean's cruise cancelation policy (this will vary from country to country of residence) as well as consider trip insurance through Royal Caribbean or a third party.

2. Itinerary or ship?

The next step is to determine which is more important to you: the ship you are sailing on or the ports you are visiting.

Often the answer is, "it depends," but the exact answer will vary from person to person. Perhaps you read about the incredible features on Harmony of the Seas, or you have always dreamed of visiting Bermuda.  Regardless, your personal preferences will dictate whether the ship or the itinerary is more important.

There is no wrong answer here, but keep in mind that certain ships can only fit in certain ports, while some of the more exotic ports have limited cruise service.  

In terms of those that are new to cruising, I recommend an Oasis- or Quantum-class cruise ship because they offer the most options and seem to match up well with what first time cruisers expect on a cruise ship.  Even if you have never taken a cruise before, these two classes of ships offer the kind of gee-whiz features that many first timers read about being on the latest cruise ships.

That should not come as a knock on any of the ships in the fleet, and many Royal Caribbean fans will tell you all about what an amazing time they had on their first cruise on ships like Freedom of the Seas, Enchantment of the Seas or Explorer of the Seas.  Royal Caribbean does an amazing job with all of their ships, but the Oasis- and Quantum-class ships offer so much variety and the latest features, that make for great first cruises.

3. Stateroom

The cabin you select is where you will call home for the duration of your cruise and it can be as utilitarian or luxurious as you prefer.  Royal Caribbean provides stateroom choices across many different prices, layouts and views.

Categories

Most staterooms fall into one of four categories: inside, outside, balcony and suites.

Inside staterooms are the smallest and offer no view out of your room, but they are also usually the least expensive option.  They are basic, but functional and their price is what many guests look at when choosing these.  Often the argument is made that while on a cruise, staterooms are just used for sleeping and showering, so why invest in a more expensive room.

Outside staterooms offer a porthole, or some other window to the sea or somewhere else outside your room.  Outside rooms tend to be a bit larger than inside staterooms and not much more to reserve one.

Balcony staterooms are cabins with a private balcony attached to your room.  This balcony provides access for you to enjoy at any time, with at least a small table and two chairs for your use.  Some of the larger balconies will have lounger chairs. Balcony staterooms are very desirable because of the balcony views and ambiance that come with it.  Many guests justify the additional cost for the experience of being able to enjoy their balcony.

Suites are the most expensive kind of staterooms and offer the most space, amenities and sheer luxury.  You can often find in suites several bedrooms, dining rooms, hot tubs and more.  

Location

In addition to picking the type of stateroom you want, where your stateroom is located is important.  Factors such as convenience, noise and access are common considerations when looking at where your room is located.

Those that may be prone to seasickness will want to choose a room that is towards the middle of the ship and lower, as that tends to be the area of the ship with the least sensation of motion.

Given the size of some of Royal Caribbean ships, you may want to also consider how close or far your room is from certain public areas of the ship.  Truthfully, no distance on a ship is too great for anyone, but everyone enjoys a convenient walk, so it is important to think about if you want a room near elevators, the pools, the fitness center, etc.

4. When to book

If you are wondering when is the best time book a Royal Caribbean cruise, the answer is simple: as far in advance as possible.

There are certainly promotions and sales throughout the year, but in general, the best prices for cruises will be found when booked as early as you can manage.  Cruise fare is determined largely by supply and demand.  When an itinerary goes on sale, all the inventory is available, but as rooms start to be reserved, inventory drops and that can coincide with prices rising.  Most Royal Caribbean fans will tell you that the best fares they find are those booked one to two years prior to their cruise.

The other really good reason to book early is for airfare.  Airfare pricing is notoriously in flux, so you want to get an acceptable rate for your air travel in coordination with reserving your cruise.

If you are considering last minute bookings, there can be some deals available, although Royal Caribbean is actively working to reduce/remove those sorts of deals. Last minute deals tend to be available for quick getaway cruises, although your mileage may vary.

Regardless of when you book, be sure to consider new promotions and sales that may come out later.  Residents of the United States and Canada are free to re-book under new sales promotions until their final payment date with no penalty.  Moreover, getting the best price for your Royal Caribbean cruise is why I once again recommend using a good travel agent.  Travel agents will be the ones to price things out when new sales come out, advise you on the current state of pricing and sit on hold with Royal Caribbean to make adjustments.

5. Next steps

After you book your cruise, the real fun of cruise planning comes into play and there is plenty to keep you occupied in the weeks, months and even years leading up to your cruise.

We have a list of the top 8 things you must do after booking a Royal Caribbean cruise, which should give you some immediate things to start doing.  These are the kind of planning steps everyone should engage in close to their booking to ensure they are off to the right start.

In addition, you will want be ready to start investigating cruise options such as

There is lots more to consider after booking a cruise, but the planning is almost as much fun as the cruise itself!  Enjoy it.

Your thoughts

If you have cruised with Royal Caribbean before, what first time "lessons" would you add so that first-timers have an easy booking experience? Any other tips? Any questions? Please share your thoughts in the comments!

Royal Caribbean overhauls meeting and event options at sea with new website

In:
20 Jul 2016

Royal Caribbean announced today it has overhauled its options for groups that need corporate meetings, incentives and events at sea that will make the experience of meeting and event professionals seamless from start to finish.

Royal Caribbean has offered companies and groups the option to hold meetings, conventions and events onboard its cruise ships for years and took this opportunity to revamp its offerings that take advantage of the cruise line's best new features.

Royal Caribbean completed last week a redesign of its RoyalCaribbeanIncentives.com site that includes a fresh dynamic look, enhanced search functionality, streamlined site navigation, rich content and exclusive planning tools.

Featuring an inspiring look and feel, paired with a simplified user experience, the event and meeting planner hub now delivers a fully integrated process, including:

  • Dynamic design: Leading with rich imagery, video and a bold, easy-to-navigate layout, the entirely new site allows planners to quickly pinpoint where they want to start, whether searching by destinations, ships and event venues or just browsing.
  • Search widget: The new feature provides the ability to identify the ultimate event destination options based on a planner’s group size, for a customized experience.
  • Responsive functionality: Planners can explore and use the website from a variety of mobile and tablet devices as well as desktop computers and laptops.
  • Customization: Personalized and simplified searches and newly added content, including the Royal Caribbean “Event Customization Guide,” allow event planners to easily pull up the rich lineup of customizable options at their fingertips.
  • Request a Proposal Form: Travel professionals have the ability to request a proposal from the cruise line based on their specific group criteria.

"Planning an unforgettable event at sea with us – no matter how intimate or grand – just became as intuitive and seamless as the world-class service we deliver to guests onboard our 25 ships 365 days of the year," said Lori Cassidy, AVP, Global Corporate, Incentive and Charter Sales, Royal Caribbean International. "With our reimagined website, we are thrilled to launch our latest investment in building new and stronger relationships with meeting and event professionals. As partners and brand experts, our job is to make the entire process as easy and valuable as possible, and this is further testament to that dedication."

For more information or to receive a quote to host a meeting, charter a ship and more, planners in North America can contact (800) 529 6916 and visit the new RoyalCaribbeanIncentives.com.

Freedom of the Seas listener cruise review on Royal Caribbean Blog Podcast

In:
20 Jul 2016

Our newest podcast episode is out to help give you a quick "audio escape" to a Royal Caribbean cruise!

Episode 155 is available for downloading which has a review of a listener's experience on Navigator of the Seas last week.

Podcast listener Chris shares his first Royal Caribbean experience on Freedom of the Seas.  Chris talks about why he decided to try Royal Caribbean, his impressions of Freedom of the Seas and everything he did onboard Navigator of the Seas.

Here’s the podcast page for Episode 155. And don’t forget to subscribe to the podcast via RSSStitcher or on iTunes!

Take a listen and as always, let us know what you think! Please rate and review the podcast on iTunes and leave your comments below!

Royal Caribbean's Summer Cyber Sale will offer up to $200 off per stateroom

In:
19 Jul 2016

Cyber Monday may still be many months away, but Royal Caribbean is offering a "Summer Cyber Sale" later this week with up to $200 instant savings plus 50% off the second guest.

The Summer Cyber Sale will run between July 21 - 25, 2016 and is valid on all sailings departing on or after August 21, 2016. Offer excludes China departures.

The deal offers

  • Cruises 5 nights or less
    • Interior/Oceanview: $25 off per stateroom
    • Balcony: $50 off per stateroom
    • Suite: $100 off per stateroom
  • Cruises 6 nights or longer
    • Interior/Oceanview: $50 off per stateroom
    • Balcony: $100 off per stateroom
    • Suite: $200 off per stateroom
  • 50% off second guest booked in the same stateroom as the first guest
  • 25% off cruise fare for 3rd and 4th guests booked in same stateroom as first two guests

Also, for eligible Bahamas, Bermuda and Caribbean holiday sailings, offer includes a per person onboard credit: $100 OBC per person up to 4 guests for holiday sailings 6 nights or longer departing 18-31, 2016, $50 OBC per person up to 4 guests for holiday sailings 5 nights or less departing December 22-31, 2016.

Offer is combinable with current standard/full fare rates, BOGO50, Resident Bonus, restricted rates (for example, Seniors, Residents, Military) and Next Cruise offers. Offer is not combinable with any other offer or promotion, including but not limited to Group Standard, Interline, Travel Agent, Travel Agent Friends and Family, Weekly Sales Events, Net Rates, Crown & Anchor Discounts, and Shareholder Benefits.

Offer open to residents of the United States and Canada. 

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