Tech issues pop up on Quantum of the Seas' first day

In:
04 Nov 2014

It's only a pre-inaugural cruise and the ship still has that "new ship smell", but a few technology hiccups troubled the first day Royal Caribbean opened up the ship to the public according to a report by The Telegraph.

The main issues were the super fast internet provided by O3b wasn't working yet because the satellite network does not cover the UK but should be online once the ship reaches the New York area.

Without the fast internet, the Royal iQ smartphone app did not work either.

In addition, the luggage RFID tracking system that is supposed to let you track where you luggage is was also "patchy".  The Telegraph claims the few bags that were selected to be part of the RFID trial seemed to take longer to get to their proper staterooms.

Probably the biggest snafu occured at the Bionic Bar with the robotic bartenders.  Here's the exact report by the Telegraph:

"The robotic arms failed to stand glasses upright on a number of occasions. Cocktails are meant to be mixed in one minute but as waiting times rose to 20 minutes the IT team pulled the plug – literally – and went back to the drawing board."

For those looking forward to Anthem of the Seas, Royal Caribbean vice president Dominic Paul promises that by the time she arrives, Britain will have an O3b satellite so the IQ app should work and smartphone check-in and bag-tagging issues will be resolved.

Royal Caribbean increases brand marketing in Australia to differentiate itself

In:
04 Nov 2014

The cruise business in Australia is booming but Royal Caribbean's research shows that customers down under are most concerned about price and don't really care who they sail with.  This is has lead Royal Caribbean to invest more in brand marketing to separate itself from the competition.

Royal Caribbean Commercial Director Sean Treacy told Mumbrella the research showed people did not look at brand at all.

"What was really surprising, and frankly a little damaging to our egos, was that people who are new to cruising can’t tell one cruise brand from another,” he said. “They are merely comparing one big white ship with another and they find it difficult to tell the difference between the likes of us, Princess Cruises and most surprising, P&O."

Royal Caribbean took the research as a "wake up call" to how they were marketing in the Australia market and as a result will be ramping up its brand marketing to increase awareness.

Part of that initiative is increasing its advertising reach beyond print and search and to start local television ads.  The new campaign is called, "It's Royal Caribbean Time".

Royal Caribbean will also increase its social media presence and will run a competition on Facebook offering 50 places on a one-night cruise in December.

Giant wave hits Royal Caribbean cruise ship Explorer of the Seas

In:
04 Nov 2014

A few guests aboard Royal Caribbean's Explorer of the Seas are reporting a giant 40 foot wave struck Explorer of the Seas causing damage to the ship's lifeboats.

Photo copyright Cruise Critic Message Board Forums / Merion_Mom

A Cruise Critic message board member, Merion_Mom, reported that two life boats were torn from their position along side the ship and struck the Promenade deck.

Additionally, some sea water penetrated damaged doors on deck 4 and there were some elevator outages for a short period of time.  No injuries were reported and the ship is able to continue on its normal course.

Photo copyright Cruise Critic Message Board Forums / Merion_Mom

The ship's captain indicated that despite the lifeboat damage, there are still enough space on the deployable life boats and rafts for all guests.

Royal Caribbean finalizes price for stock buy back from original founder

In:
04 Nov 2014

Royal Caribbean has finalizes the price that it will repurchase 3.5 million shares of stock that are held by Awilhelmsen AS (Awilhelmsen).  Awilhelmsen is a privately owned investment company that was one of three founders of Royal Caribbean Cruises Ltd. in 1968.

The repurchase price per share will be $67.45, which is equal to the price paid by a financial institution to Awilhelmsen in connection with its sale of 3.5 million shares conducted yesterday November 3, 2014 pursuant to Rule 144 of the Securities Act.  The repurchase is expected to close on November 6, 2014.

The last reported sale price of Royal Caribbean Cruises Ltd (RCL) common stock on November 3, 2014 was $68.40 per share.

Royal Caribbean UK wants Quantum-class ship to always call UK home

In:
03 Nov 2014

Speaking to TTG, Royal Caribbean vice president Dominic Paul, indicated his office wants to keep a Quantum-class cruise ship based out of the UK for the foreseeable future.

The addition of Anthem of the Seas to the UK market was a big move for Royal Caribbean.

“For us to place a brand new $1 billion ship in the UK is massive. By bringing it to the UK, we’re saying that we recognise this is a strategic market for us. The goal is to have a Quantum-class ship staying in the UK – we’re not just doing this for one season. We want Anthem to be seen as an iconic UK ship, assuming that it is successful.,” he told TTG.

“I would think it would have a long successful future here [in Southampton],” he added.

Paul wasn't worried about concerns over too much capacity in the market due to the larger ship, “When Independence came to the UK people said it was a really big ship to fill, but it’s got a really strong following now. People have sailed on it time and again – it’s been highly successful.”

 

Royal Caribbean's Quantum of the Seas ready to begin trans-Atlantic voyage home

In:
02 Nov 2014

After years of construction, preperations and touch-ups, Royal Caribbean's newest cruise ship is ready to welcome its first guests onboard for a trans-Atlantic cruise to its homeport of Cape Liberty, New Jersey.

Quantum of the Seas is docked in Southampton, UK where the first paying passengers are boarding and ready to experience her first-hand on an eight-night cruise west. 

Officially, Royal Caribbean has designated her inaugural voyage to be on November 18 but this is one of many pre-inaugural cruises scheduled over the next two weeks.

Quantum of the Seas photo galleries

As many of our readers know, Quantum of the Seas is filled to the brim with new innovations, activities and onboard offerings.  High-speed internet, robot bartenders, a Broadway show and observational pod are just a few of the new additions to Quantum of the Seas.

Quantum of the Seas is the first Quantum-class cruise ship by Royal Caribbean and will be followed by sister ships Anthem of the Seas in spring 2015 and Ovation of the Seas in mid-2016.

Quantum of the Seas photo galleries from all over the ship

In:
01 Nov 2014

With Quantum of the Seas almost ready for her first cruise, Royal Caribbean is pumping out new photos from all over the new ship and we've created easy to navigate photo galleries.

The Solarium, Royal Loft Suite, Windjammer and more photo galleries are available for you to browse and see what this brand new cruise ship looks like.

We will be posting more photos throughout the next few days, so keep checking back for more galleries. Enjoy!

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