Four cruise ships are visiting Portland, Maine this week and Royal Caribbean's Enchantment of the Seas will be the largest ship of the group to visit the New England city.
Enchantment of the Seas arrives in Portland on Saturday, July 16 with its 2,250 passengers. It will stop for the day before leaving later in the evening for Bar Habor, Maine.
Royal Caribbean is asking its guests to name its new lifestyle magazine that will be found aboard its ships in passenger staterooms.
You may nominate 5 names per person. The winning magazine name will be used for Royal Caribbean's onboard Lifestyle Magazine. In addition the winner will recognized in the Crown & Anchor Society newsletter as well as in the magazine.
This contest has a wide range of impact because the winning name will be in every stateroom, on every ship, showcasing destinations, dining, behind the scenes coverage and more.
Entries must be made by July 22, 2011. You can enter the contest here.
At the recent Latam Summit, Royal Caribbean's Manager Global Marketing & Communications, Rebecca Barba, was a speaker on the panel “Panregional marketing approaches”. Royal Caribbean's prominent role in Latin American tourism has made them an important panregional advertiser.
During the panel's discussion, Barba took the audience through a Royal Caribbean marketing campaign that they ran last May and June called “Integrated Pan Regional Campaign-Grandeur of the Seas”. The Spanish advertising campaign was based on the theme “¿Sabias que existe un mundo donde tu familia puede ahorrar?” (“Did you know that there is a place where your family can save?”).
This promotion for Grandeur of the Seas promoted a sale offer to buy a cruise package with Royal Caribbean. The advertising campaign was comprised of
Barba spoke about how Royal Caribbean was looking at media to partner with and how it was critical that the media properties generate its own high quality content. Barba also made the distinction that a balance between local and panregional advertising is very important.
Planet Green is planning on re-airing a series, "Drydock: A Cruise Ship Reborn", that looks at the Sovereign of the Seas experience in drydock from a few years ago. The five part series will air on July 14th at 9am and all five episodes will air consecutively through 2pm.
The video looks at Royal Caribbean's efforts to overhaul Sovereing of the Seas in the fall of 2004 and was originally produced for the Travel Channel.
Throughout this five-part series, tune in each week to see us attempt to completely refurbish every stateroom and suite, the two main dining rooms, Windjammer Café, Viking Crown Lounge, Casino Royale, disco and main showroom. But that's not all. We also planned to add a pizza parlor; a lounge, nightclub and outdoor music area for teens; a Latin-themed lounge; a coffee bar and ice-cream shop; a conference center and business service office; sixty-two balconies for our suites; and we wanted to expand the ShipShape® Fitness Center and full-service Sovereign Day Spa!
Royal Caribbean has teamed up with Orlando, Florida based Mustard Seed to help donate its mattresses, pillows and other cruise ship to charity.
Mustard Seed is an organization that specializes in giving furniture and clothing to victims of natural disasters and personal tragedies.
Royal Caribbean has been in negotiations with Mustard Seed since January, according to Mustard Seed Executive Director Michelle Lyles. With the deal signed, Royal Caribbean delivered 1200 mattresses at Port Canaveral to the non-profit agency.
Lyles is excited about the new partnership, “Royal Caribbean has done so much in the community and with the environment, We appreciate our partnership with Monarch of the Seas and Freedom of the Seas to divert mattresses and furniture items that were heading to the landfill towards families who need help. It’s just one more way how both Royal Caribbean and The
Mustard Seed are helping to improve the lives of people in our community".
Rodolfo Villasmil, Corporate Environmental Commodity Manager for Royal Caribbean adds: “We know that clean oceans are good for the environment and good for our guests, so we strive to achieve the highest possible standards of environmental and community stewardship; and we are happy to work with The Mustard Seed to be a responsible partner in keeping our earth safe and clean.”
Royal Caribbean is planning a spending spree to upgrade its fleet of cruise ships over the next three years to help keeps its older ships competitive in the cruise market.
This $300 million revitalization called "Royal Advantage", will allow most of its Vision, Voyager and Radiance class vessels to get a series of upgrades including
There's more planned but no details are available quite yet. These changes sound quite similar to the changes that have already been made to ships such as Radiance of the Seas mostly recently.
These overhauls will require each ship to enter into a lengthy drydock process where the ship will get its upgrades. The schedule of upgrades are as follows
We know that the overhaul for Splendour, Grandeur and Serenade of the Seas will take place in Cadiz, Spain after Royal Caribbean signed a deal to have those ships rehauled there last month.
Royal Caribbean also mentioned that Independence of the Seas, Mariner of the Seas and Enchantment of the Seas will receive smaller, less significant upgrades.
Royal Caribbean CEO Adam Goldstein is excited about the changes that will help keep the cruise line competitive, "The Royal Advantage revitalizations takes many of the best features that we have created in recent years and introduces them across our fleet, offering our guests enhanced vacation choices around the world."
Emmanuel Joly, Royal Caribbean's group commercial director in Spain, spoke with Cruecero10 about issues and product developments in Spain's cruise market.
Royal Caribbean Spain is based in Barcelona and has positioned the largest ship in the Mediterranean for this season, the Liberty of the Seas. Emmanuel Joly explains the particularities of the cruise giant, which has dramatically grown from one in Spain's market, becoming one of the leading brands in the sector, but there's still a lot of work left.
What advantage does Royal Caribbean have over your competition? Why would you recommend one of your future cruises to passengers?
On Royal Caribbean we have always differentiated by going further than the other cruise lines. Our commitment to constant innovation and want to stay one step ahead of the rest has allowed us to become the shipping industry benchmark of the cruise.
The experiences you can live aboard our ships make us unique. In no other company can climb, ice skate at sea or surf a wave in the Mediterranean Sea infinite.
Royal Caribbean would recommend to any passenger of any age because we are the only shipping company that has a cruise for everyone, regardless of age or type of holiday you want and the company's innovative vessels offer a multitude of facilities and activities with each member of the family gets to live a unique vacation experience. In addition, all those who have never done a cruise and would like to try it, I assure you would come not only satisfied but pleasantly surprised.
We are most proud are the opinions of our Spanish passengers: 9 out of 10 we recommend, and 8.5 in 10 to sail with us again. This is the best guarantee we can offer.
The offer of Mediterranean cruises is enormous. How well are the revenues this year compared to previous ones in the Mediterranean? Are targets are being met or not by now?
So far in 2011 the reserves are evolving more than favorable, so we are satisfied with the development they are having. We are in line with our ambitious goals in Spain. One of the significant data that leads to this prediction, are also anticipated sales, which have experienced significant growth over the previous year.
The incorporation of Valencia as a port of embarkation of the Adventure of the Seas and the arrival of the largest ship in the Mediterranean, the Liberty of the Seas, the port of Barcelona, have contributed to this year's growth curve 2011 and a healthy reserve.
And in the rest of Europe?
It is true that the Mediterranean has been the place where we have very strong lately, but we also see a lot of interest in more remote areas, confirming that the Spanish public not only makes cruises from Spain, but is encouraged to try more advanced products and exotic.
The outlook for the rest of Europe are also positive and our aim is to promote Northern Europe with 7-night cruises through the fjords, Baltic and the midnight sun and cruise from Venice and the Adriatic, the Greek Isles and Holy Land. We have new programming at these destinations for 2012, and we offer all the facilities to be easy access to ports of embarkation, from regular flights to charter their own. We know these destinations work fine in 2012 naturally.
The product "cruise" is the one that continues to grow in the tourism sector in Spain, but travel agencies struggle to survive the general financial crisis. Your company is committed to the sole travel agency sales channel or other types of channels to market their products? What tools / benefits you offer to travel agencies?
Royal Caribbean offers an excellent product based on three pillars: innovation, quality entertainment and service, these values are that we are growing all the travel agencies, and Royal Caribbean is one of the brands preferred by consumers. In a recent study we conducted more than 1,000 agencies, Royal Caribbean is positioned as the recommended brand on the market in Spanish travel agencies. We have no words of thanks to the travel agencies that have been, are and will remain our distribution channel, which has bet heavily on us from the start and that allowed us to be today one of the largest companies in the Spanish market, something it was almost unthinkable not more than 5 years.
Royal Caribbean has no other channel's own travel agency, in its physical or virtual.
The agencies we offer, plus a good product, a commercial and reservations departments considered among the best in the industry, always ready to advise, assist and answer questions. Also a website, only for professionals, agile and modern.
Do you think what is important online communication to reach your customers?
At Royal Caribbean we understand the importance of online communication and with it we get a more direct, close and personal with our customers. Something that we are getting and that allows us to be aware of the concerns of our cruise and meet your needs almost immediately.
There is much talk that the new era of "Communication 2.0", Social Networks, etc ... What does your company in the world 2.0?
We are present on Twitter, and Facebook, tools that allow us to track direct and personal users. These tools not only to detect the needs of our cruise, but also that they create a community where they exchange views. We also have a Youtube channel where we show the different services and activities of our company. And this is only the beginning. We have prepared big surprises in this sense that we will reveal soon!
Photo by Carlos Carvalho
We have a tradition in our household that on the drive from our house to the port terminal, we listen to a mix of songs we made to get us even more excited for the cruise. It's become a family tradition and I know many of you enjoy compiling your own music collection to get you ready mentally for your next cruise, or perhaps just escape reality for a few minutes while you need to remember what it's like to be on a cruise.
Here's a listing of our cruise mix tracks...
What about you? What songs do you love to listen to to get into the mood for a cruise, Royal Caribbean or otherwise?