Royal Caribbean has selected Agency RPM to handle its family-focused experiential activity, which launches this week in the United Kingdom and Ireland.

The two-month long campaign aims to encourage new-to-cruise families to consider Royal Caribbean as their vacation option.  The heart of the effort will use an interactive experience that brings to life the family-friendly facilities and activities available through a Royal Caribbean holiday, both on-board and on-shore.

Using green screen technology, families will be able to create their ideal holiday photo album choosing from a number of activities that they would like to do together and immerse themselves directly into the action.

The new campaign will tour theme parks and shopping centres such as Bluewater in Kent, Manchester’s Arndale and Glasgow’s Silverburn.

Jo Briody, head of marketing UK & Ireland at Royal Caribbean International, said: "Cruises are often associated with an older demographic but this thinking is outdated. Our holidays are incredibly family-friendly and RPM’s idea of using green screen technology to literally ‘put people in the picture’ gives families a chance to experience how a cruise would feel, whilst additionally providing an opportunity to interact with our brand."

Royal Caribbean launched a new iPad game called Penguin Ahoy for free in the Apple App Store. An iPhone version is expected to be released shortly.

The premise of the game is to help a penguin that has snuck aboard a Royal Caribbean cruise ship to make sure he does not get caught.

During the game, you play as the penguin and avoid sprinklers, dodge basketballs, and slide under inflatables to keep the penguin running for as long as possible without being caught by the crew. Players of the game and past guests will notice many familiar features from Royal Caribbean’s ships including the FlowRider surf simulator, Rock Wall, H2O zone, ice skating rinks, mini golf courses, sports courts and more.

Earlier today Royal Caribbean announced interior designer and HGTV Star Genevieve Gorder as the first Quantum Experience Advisor for Quantum of the Seas and Anthem of the Seas.  This is the first in a series of videos documenting the process by which these advisors will help shape the Quantum class ships.

Royal Caribbean formally announced their balcony smoking ban in an email that was sent to its past guests detailing the decision.  The statement confirmed the details we had previously reported last week and states the ban goes into effect for all sailings departing on or after January 1, 2014.

Royal Caribbean confirmed smoking in all indoor locations will be prohibited, with  the exception of the Casino and the Connoisseur Club on Freedom and Voyager Class ships and one designated smoking venue on ships sailing from Chinese homeports. In the Casino, there will be designated smoking and non-smoking areas. 

Outdoor smoking areas will be designated on the starboard side of all ships; with the exception of Oasis-class ships that will allow smoking on the port side of the ships. 

Indoor smoking areas permit tobacco cigarettes and electronic cigarettes. Cigars and pipe tobacco can be enjoyed in designated outdoor areas, or in the cigar club on the ships that offer this venue. 

Royal Caribbean announced today that interior designer and HGTV star Genevieve Gorder is the first advisor for the design of Quantum of the Seas.  Gorder is the first member of the Quantum Experience Advisors program, that features a group of celebrity experts in fields such as design, sports & fitness, entertainment and others who will work hand-in-hand with Royal Caribbean’s internal teams to provide their expertise to help shape interior design, key amenities and activities on the Quantum-class.

The Quantum Experience Advisors is bringing these industry professionals in to help ensure every aspect of the guest experience has been maximized to the fullest extent.

Gorder will be tasked with being the Quantum Experience Advisor for Design.  Gorder is collaborating with Royal Caribbean’s newbuild and design team to offer insights and opinions and influence the décor and furnishings of the loft and suite accommodations onboard Quantum of the Seas.

Working in secret since May 2013, Gorder has reviewed plans, fabrics, carpets and furnishings for the ship’s luxurious accommodations.  Gorder and her team have helped to provide a more cohesive look and feel to the onboard suites and lofts.

Royal Caribbean Executive Vice President of Operations, Lisa Lutoff-Perlo, commented on the announcement, "Our teams at Royal Caribbean are always leading the charge in terms of delivering innovative and industry-leading ships and programming and now, by teaming up with some of the brightest and most talented professionals in their respective fields, we are sure to make the Quantum-class some of the most amazing ships to ever set sail.  Guest experience is our number one priority and ourQuantum Experience Advisors are bringing fresh insights, opinions and perspectives to help us deliver the kinds of WOW moments that can only be found on Royal Caribbean."

Quantum of the Seas and Anthem of the Seas are set to debut in November 2014 and April 2015 respectively.

Royal Caribbean CIO Bill Martin spoke with InformationWeek about how it has increased its ship-based bandwidth by sevenfold has lead to direct and indirect revenue gains.  Martin believes investing in emerging technology that could deliver even more bandwidth could lead to even more revenue gains.

Martin believes increased Internet bandwidth pleases guests, which leads to revenue boosting directly and indirectly.

Increased bandwidth will lead to more Internet packages being sold on its ships, because until now, packages have been slow and expensive.  Martin now says Royal Caribbean will be able to sell higher speed internet for $49 a day or $179 a week.  That's the direct revenue.

The indirect revenue will come when all the extra guests purchasing internet will start posting photos and fun messages on social media networks, such as Twitter, Facebook and Instagram, that will provide Royal Caribbean with more exposure.

Earlier this year, Royal Caribbean celebrated its 50 millionth customer by giving every guest on board that day an hour of free Internet access and encouraging them to post pictures. "As recently as a year ago, we couldn't have done it," Martin says.

In order to deliver higher speeds, Royal Caribbean took four steps.

First, it's been building a WiFi network on its ships to deliver Internet access everywhere onboard.  Next, Royal Caribbean placed new antennas on each ship to receive satellite signals.  

Third, Royal Caribbean signed a deal with to buy satellite Internet capacity.  In the past, each ship had to be allocated internet capacity individually.  Now, it buys a bulk quantity for a whole region and can allocate more as needed.

Lastly, Royal Caribbean is implementing a modern e-commerce portal to allow the daily and weekly packages to be purchased by guests.

Royal Caribbean offers many cruises from many ports of call, so naturally there is a lot to choose from.  In many cases, the decision can be between taking a cruise you can drive to or taking an airplane to reach a cruise farther away.  If you find yourself in this conundrum, here are the things to know about both choices in making your decision.

Benefits of taking a cruise near you

If there's a Royal Caribbean cruise near you that does not require an airplane flight, there are a number of benefits, with reduced cost being a big one.  In many cases, the cost of an airplane flight can be more than the cruise itself.  But if you can drive to your cruise, you will save a lot of money on transportation costs.

Not flying also has other advantages such as not worrying about paying for checked luggage, taxi costs and in some cases, paying for a hotel the night before your cruise.  

In just the United States, Royal Caribbean offers cruises out of Massachusetts, New York/New Jersey, Maryland, Florida, Hawaii, California, Alaska, Louisiana and Texas.  That's a lot of states and many more states nearby that are close enough to allow for a drive.  Cruises out of England, Australia, China and other markets offer local cruise options as well.

On a more personal level, cruising locally can allow you to really get to know a particular Royal Caribbean cruise ship intimately because it is a ship you can sail on at any given time.  An example of this is Explorer of the Seas, which has been based out of Bayonne, New Jersey for a number of years.  Having a ship near you that you can "call your own" is a pretty cool feeling.

Benefits of flying to a cruise

If you fly to your cruise, as the saying goes, the world is your oyster.  You have all the choices of where and when you want to cruise.  Royal Caribbean offers a lot of cruises to ports of call around the world and there's no limit to which one you can go to.

Flying also gives you more variety in terms of the ports of call you will visit as well as the ship you will sail on.  In local markets the cruise ships and itineraries can often stay the same for years, which does not lend itself to variety.  

Some of the better sales on Royal Caribbean cruises can often be found from ports you will need to fly to, which can save a lot of money on the overall vacation cost.  Moreover, you may find cheaper deals overall in other ports consistently due to competition from other cruise lines (such as cruises in Florida).

With Royal Caribbean offering new cruises on new ships fairly regularly, there's always something exciting to be discovered and flying to a cruise means you won't miss out on anything.

This week was PACKED with Royal Caribbean news so if you missed any of it, here's a great chance to recap what happened around the Royal Caribbean World.

The biggest news of the week was Royal Caribbean's decision to ban smoking on its balconies, joining some other cruise lines who also institutde the prohibition recently. Needless to say, this has a lot of people either very happy or very upset.

The smoking ban begins on January 1, 2014 and applies to all forms of smoking, including e-cigarettes.  If you are caught smoking in your stateroom or balcony, Royal Caribbean will charge your onboard account a $250 cleaning fee.

Smoking isn't completely banned onboard Royal Caribbean ships.  In fact, Royal Caribbean promises many places onboard to light 'em if ya got 'em.

Royal Caribbean News

• The other big news was a leak that shows Anthem of the Seas will likely be homeported in Southampton, England in 2015.
• If you have daughters and are sailing on a Royal Caribbean cruise during the holidays, the Barbie Experience can be had for 30% off.
• Royal Caribbean named a new Senior Vice President of Marine Operations.
• Did you know about this week's Royal Caribbean Secret?
• We reviewed the Freedom-ice.com ice skating show on Freedom of the Seas.
• Royal Caribbean released 2014 Asia cruises for Mariner of the Seas and Voyager of the Seas.

Royal Caribbean Blog Podcast

The fifth episode of the Royal Caribbean Blog Podcast is available, where we are talking about everything Freedom of the Seas.

Freedom of the Seas remains one of Royal Caribbean's most popular cruise ships we look at what's so great about Freedom of the Seas, our favorite things to onboard and we even share a few Freedom of the Seas secrets.  Mike Rahlmann joins the show this week to spread the good word about Freedom of the Seas.

Please feel free to subscribe via iTunes or RSS, and head over to rate and review the podcast on iTunes if you can! We’d appreciate it.

Royal Caribbean Around the Internet

Cruise Currents has a photo gallery of Liberty of the Seas' sailaway.

Dream Designs shared a blog post detailing their award ceremony that was held on Brilliance of the Seas earlier this summer.

Frommers has a list of their 10 favorite experiences in San Juan, Puerto Rico.

Earlier this week, Royal Caribbean implemented a ban on its guests smoking on balconies effective January 1, 2014.  While the move may feel restrictive for smokers, Royal Caribbean is increasing the number of outdoors areas where guests who wish to smoke may do so.

The outdoor smoking areas will be identified on the starboard side of all its cruise ships, except for Oasis-class cruise ships that will allow smoking on the port side.

Royal Caribbean executive vice president Lisa Lutoff-Perlo commented on the decision to ban smoking on balconies, "We realize smokers may be concerned that they will not be permitted to smoke on balconies. I want smokers to know that we are increasing the number of areas on the exterior of the ships to allow guests to smoke because we want you to feel comfortable and welcome."

In addition, Lutoff-Perlo indicated that non-smoking guests, "have continually told us that they don’t get to enjoy [balconies] if smokers are in close proximity and smoking on their balconies."

Royal Caribbean intends to make all indoor public spaces smoke free with the following exceptions

• Casino (there will be non-smoking sections of the casino as well)
• Connoisseur Club on Freedom- and Voyager-class ships
• One designated smoking venue on ships sailing from China homeports

Any of the indoor smoking areas are for cigarettes and e-cigarettes only.  Cigars and pipes will be allowed in designated outoor spaces or in the cigar club.

Mike Feinstein, of the Feinstein Group, announced at a press conference a proposed US$100 million project for the development of a cruise port at Stake Bank and a shopping zone on North Drowned Caye, about two miles off the coast of Belize City.

The project is being described as 100% Belizian, but Feinstein did indicate that Royal Caribbean intends to invest in the new venture. Royal Caribbean runs the only existing cruise port in Belize. Another port, however, to be built by Norwegian Cruise Lines, has recently been proposed for Southern Belize. The Stake Bank project is also being considered for government approval.

The project has two major aspects.  The first is a US$67.5 million investment to build a deep water port at Stake Bank, just four nautical miles southeast of Belize City that allow cruise ships to dock at the pier.  The second aspect would build a port infrastructure to garner additional tourism including restaurants, night-clubs and other forms of entertainment for both visitors and Belizeans.

Feinstein says the project could be completed and operational in 18 months once the Government of Belize gives the go-ahead.

The port would be open all cruise lines currently sailing the Caribbean, with Royal Caribbean having already committed to come on board as a major investment partner in the project.