Royal Caribbean has contracted Circle Agency to design and manage a new experiential marketing campaign that aims to promote the cruise line's onboard partnership with DreamWorks Animation.

The new campaign kicks off at the Shrek the Musical theater in Dury Lane, London and offers theater goers the opportunity to have an exclusive photo taken that drops them into a scene onboard a Royal Caribbean ship.

In addition, representatives from Circle Agency will be on hand to encourage customers to share their image via Facebook, or email it to themselves.  People that participate in the campaign will also be entered to win a free Royal Caribbean Mediterranean cruise for four aboard Liberty of the Seas.

The marketing campaignis scheduled to run during every matinee and evening performance until November 3rd.

Royal Caribbean Launches & Events Senior Executive Hannah Simpson commented on the new promotion, "The Dreamworks partnership is now going into its third year and continues to add to our already extensive family offering onboard our ships. We wanted to highlight the various experiences available for families onboard.

The activity we have created alongside Shrek the Musical highlights why a Royal Caribbean cruise is an ideal holiday choice for families and starting a dialogue with this highly targeted audience is extremely valuable.”

Royal Caribbean has made more changes to its cruise ship itineraries due to Hurricane Sandy. 

Brilliance of the Seas has canceled its planned stop at Bar Harbor, Maine for Tuesday, October 30. Instead, Brilliance of the Seas will call on Saint John, New Brunswick today (as scheduled) and then remain in port until Tuesday.  Staying in port will provide Brilliance of the Seas shelter from the weather.

As we reported earlier, Jewel of the Seas did not depart Boston, Massachusetts as originally planned yesterday.  Instead she will remain in Boston until October 30th. Once Jewel of the Seas can safely depart Boston, she will sail a revised itinerary.

Monarch of the Seas will call to CocoCay, Bahamas, on Thursday, November 1, instead of on Tuesday, October 30, as originally scheduled.

Royal Caribbean will continue to closely monitor weather conditions and will update this information again tomorrow, October 30, at 10:00 a.m. E.S.T.

Hurricane Sandy is keeping Royal Caribbean's Jewel of the Seas in port instead of departing on schedule.  

Jewel of the Seas was supposed to depart yesterday on a two-week repositioning cruise to Tampa, Florida but instead will remain docked in Boston until at least tomorrow according to the Massachusetts Port Authority.

Royal Caribbean was concerned about Hurricane Sandy's path and opted to keep the ship in port.  Due to the delayed departure from Boston, Jewel of the Seas will sail a revised itinerary.

Royal Caribbean has issued a new update in regards to how Hurricane Sandy is affecting cruises and there are more changes to be aware of.

Enchantment of the Seas will not be able to call on Kings Wharf, Bermuda, as originally scheduled. Instead, the ship will sail out to sea in an effort to try to find the calmest seas possible.

In addition, due to high winds Monarch of the Seas' departure from Port Canaveral, Florida, today has been delayed. Consequently, the delayed departure and the time and speed needed now will mean Monarch of the Seas will not be able to call on Nassau, Bahamas.  Instead, Monarch of the Seas will stop at Freeport, Bahamas.  However, calling on Freeport will depend on the time the ship is able to depart Port Canaveral, as well as the most recent weather forecast. Royal Caribbean had previously announced that Monarch of the Seas would skip CocoCay.

Royal Caribbean is monitoring the situation with Hurricane Sandy which could affect guests sailing on Oasis of the Seas tomorrow, Saturday, October 27, and Explorer of the Seas and Jewel of the Seas on Sunday, October 28.

Royal Caribbean will continue to closely monitor weather conditions and will update this information again tomorrow, October 27, at 10:00 a.m. E.S.T.

Since Royal Caribbean announced yesterday that it was considering building a third Oasis class ship, one of the early question is where would it be built?

Many believe that the STX Finland's Torku shipyards are the front runner, including experienced shipbuilder Martin Saarikangas, who believes that STX Turku is in a strong position to take the order.

There are basically four options for Royal Caribbean to build the ship: Meyer Werft in Germany, Fincantieri in Italy, as well as the STX French or Finnish shipyards.

Saarikangas believes Meyer Werft is too busy, given the fact they have their hands full with existing order for a number of years to come, including the two new Sunshine Class ships Royal Caribbean has on order with them currently.

Fincantieri shipyards is a viable option but the problem with them is Royal Caribbean has never had a ship built at Fincantieri.  Royal Caribbean's chief competitor, Carnival Cruise Line, usually has their ships built at Fincantieri.

STX France had built ships for Royal Caribbean in the 1980s through 1990s, but there hasn't been an order placed with STX France in quite a long time since.

So that leaves STX Turku, which has recent experience building ships for Royal Caribbean, including the previous two Oasis class ships: Oasis of the Seas and Allure of the Seas.  Saarikangas says the design time would be shortened by a year because this would be a sister ship.  Time is of great importance since Royal Caribbean wants the new ship in 2016.

Saarikangas believes it will come down to financing.  Cruise ship building requires massive loans, and in turn guarantors.  We've heard rumors that state-owned Finnvera has already offered to back the loans for Royal Caribbean. Saarikangas says that the Turku shipyard will most likely resolve any funding problem and get the proper guarantees for the order.

Hurricane Sandy has forced Royal Caribbean to change the itinerary of two more cruise ships.  

Given the location and direction of Hurricane Sandy, both Majesty of the Seas and Monarch of the Seas will not call on CocoCay this weekend.  CocoCay is Royal Caribbean's private island in the Bahamas.  Instead, both ships will spend a day at sea.

Royal Caribbean is still watching Hurricane Sandy and is considering itinerary changes for the Oasis of the Seas cruise leaving on October 27 as well as Explorer of the Seas leaving on October 28.

These changes are in addition to Allure of the Seas having skipped Falmouth, Jamaica earlier this week.

Royal Caribbean will continue to closely monitor weather conditions and will update this information again today, October 26, at 6:00 p.m. E.S.T.

Royal Caribbean posted another update on the status of its fleet in regards to any changes due to Hurricane Sandy.  No further changes to report.

At this time, given Hurricane Sandy's current location and projected path, Royal Caribbean has not altered the itineraries of any ship that departs tomorrow, Saturday or Sunday. However, we encourage guests sailing on Majesty of the Seas, Monarch of the Seas, and Oasis of the Seas monitor this website for any additional updates.

If you have not done so already, we strongly suggest guests complete their online check-in as soon as possible, including the section on your preferred method of contact while traveling.

Royal Caribbean will continue to closely monitor weather conditions and will update this information again tomorrow, October 26, at 10:00 a.m. E.S.T. 

During Royal Caribbean's third quarter financial results conference call, Royal Caribbean CEO Adam Goldstein gave shareholders and analysts an update on the status of their fleet wide revitalization program.

Royal Caribbean is in the midst of upgrading its entire fleet with new onboard amenities, stateroom upgrades and restaurants.  Enchantment of the Seas, Serenade of the Seas, Legend of the Seas and Brilliance of the Seas are the next group of cruise ships scheduled to receive these upgrades over the next few months.

Goldstein added that by fall 2013 (roughly a year from now), all but one of Royal Caribbean's Vision and Radiance class ships will have undergone revitalization—that’s 30% of Royal Caribbean brand’s capacity, Goldstein said.

Serenade of the Seas will receive her upgrades in November 2012, Enchantment of the Seas will be next in December 2013 and Legend and Brilliance of the Seas will follow in early 2013.

You can view a full schedule of when each ship will receive an upgrade on our schedule page.

Royal Caribbean continues to monitor the situation in regards to Hurricane Sandy and how it might affect their cruise ships.  At 11am, Royal Caribbean announced no additional itinerary changes beyond Allure of the Seas earlier this week.

At this time, given Hurricane Sandy's current location and projected path, Royal Caribbean has not altered the itineraries of any ship that departs this Friday, Saturday or Sunday. However, we encourage guests sailing on Majesty of the Seas, Monarch of the Seas, and Oasis of the Seas monitor this website for any additional updates.

If you have not done so already, we strongly suggest guests complete their online check-in as soon as possible, including the section on your preferred method of contact while traveling.

Royal Caribbean will continue to closely monitor weather conditions and will update this information again this evening, October 25, at 6:00 p.m. E.S.T.