Royal Caribbean just announced the opening date for its dreamy all-inclusive Bahamas beach club
In:When Royal Caribbean opens its first beach club experience, it will be unlike anything they've offered to date.
Royal Beach Club Paradise Island is currently under construction and will be a new kind of experience blending water access, service, and Bahamian flare.
The big Royal Caribbean announcement today was revealing that admission will be an all-inclusive pass with an opening date of December 2025.
Passes and cabana rentals will go on sale starting in the spring of 2025.
Located on 17 acres at the western end of Paradise Island in Nassau, guests will have the choice of spending their day enjoying the pools, beaches, live music, island-style barbecues and more.
What a day pass includes
Unlike a private island day, Royal Beach Club Paradise Island requires an extra cost day pass to get in. We first reported in April 2023 that the beach club would be all-inclusive, and that's so that it can be "the ultimate beach day," according to Royal Caribbean's Senior Vice President and Chief Product Innovation Officer Jay Schneider.
A day pass will include:
- Access to all amenities
- Water taxi ride between pier and beach club
- All food and beverage, including alcohol
- Beach chairs
- Umbrellas
To access the beach club, you'll need to disembark your cruise ship and walk to the ferry area within the newly revamped Nassau cruise port.
From there, you can take one of the new water taxis to get you to the beach club.
The beach club has beaches and pools, three swim-up bars, seven beach bars, more than 40 cabanas – including the one-of-a-kind
Ultimate Family Cabana with personal attendant service – and more.
One thing you won't find at the beach club are big thrills.
Unlike the cruise line's private island elsewhere in The Bahamas, there's no waterpark and according to Mr. Schneider, that's because there really isn't space for it and those wanting thrills can find it elsewhere in Nassau.
Royal Caribbean did not share how much admission will cost and/or the cabana rentals.
What you can do at the beach club
There are three zones to choose from when you arrive at the Royal Beach Club.
Party Cove
If you prefer more dancing, singing, and celebrating as part of your beach day, head to Party Cove.
Royal Caribbean is building the world’s largest swim-up bar, called The Floating Flamingo. This is where you'll find a DJ playing lots of music all day long.
You'll also find a VIP space within Party Cove, where you can get personal poolside service and incredible views.
Family Beach
Royal Caribbean is a family cruise line, and the beach club will be an extension of that by offering an entire zone for families to enjoy.
Family Beach is near the The Shallow End zero-entry pool.
You'll also find beach games of all kinds from tug-of-war to paddle ball in this area.
This is also where Royal Caribbean will offer its Ultimate Family Cabana, which is a brand new elevated concept.
While beach cabanas to rent are not a new concept for Royal Caribbean, but this one will have two levels and include a thrilling slide, dedicated whirlpool, frozen drink machine and more.
Chill Beach
Borrowing the name from Perfect Day at CocoCay, Royal Beach Club will have the perfect area to relax and enjoy a day in The Bahamas.
There's the choice of The Deep End pool, or Chill Beach.
This is also where you can find shopping opportunities a the local artisan huts that are staffed by Bahamians. Similarly, there are areas to grab a bite to eat and enjoy food such as grilled shrimp skewers or fire engine fritters.
Exclusive retreat
If the new beach club sounds different, it's because it is.
Cruise lines have traditionally offered either a private island beach day or sold shore excursions operated by third parties. Nothing on this scale has been attempted before.
Royal Caribbean International President and CEO Michael Bayley thinks this will be appeal to just about everyone, "The Royal Beach Club Collection is designed for every type of family and vacationer to get everything they want out of their ideal beach day – no matter the vibe they’re looking for."
That's important because Royal Caribbean is relying on these beach clubs to be the cornerstone of its bold strategy to attract more new cruisers than ever before.
In short, Royal Caribbean wants to offer more than any other cruise line, and only to its customers.
Royal Caribbean Group President and CEO Jason Liberty talked about the importance of exclusivity during the company's first quarter earnings call this year, "One of the incredible things that we’re seeing out of destinations like Perfect Day — and we’ll see this in the Royal Beach Club in Nassau — is how it’s drawing in new-to-cruise (passengers) and millennials."
"A one of a kind, unique project"
Helping bring this vision to life is Philip Simon, President of Royal Caribbean Group Bahamas.
"To me, this is such a one of a kind, unique project," he said in an exclusive interview with Royal Caribbean Blog.
From day one, Royal Caribbean has designed this beach club to be a partnership with the people of The Bahamas. There's a revenue sharing agreement that gives up to 49% equity. New jobs have been created, and there will be a new tourism levy that will fund reinvesting in the local community.
"I've never seen anything like it, and I'm not just saying that to kind of pump ourselves up."
"We call it a unicorn type of partnership that we're very proud of."
Mr. Simon believes the final product will show off just how economically and environmentally beneficial the new club will be.
Royal Caribbean faced public backlash initially when the deal was announced, with critics concerned about the impact developing this land would have.
Mr. Simon said his team has helped improve the 17-acre site, removing derelict buildings, and improving the landscaping. Plus, there are strict environmental policies in place.
In fact, he wants to invite those detractors to see it for themselves, "You will have a product within the heart of downtown Nassau that is just going to be so amazing. So I look forward to next year, and I look forward to sending invites to everybody."
More beach clubs coming soon
Royal Beach Club Paradise Island is the first beach club, but there are two more coming as well.
There are two more beach clubs set to open in the next few years.
The next beach club to open will be in Cozumel, Mexico when Royal Beach Club Cozumel begins operations. That will open sometime in 2026.
The exact site has not been shared, but it will be somewhere on the west coast of Cozumel, and just like Nassau, the exclusive club will combine great views, beaches, pools, and food.
A third beach club will be on the island of Vanuatu in the South Pacific. No name or details have been shared, but it could open in 2026 or 2027.