Royal Caribbean has named Louise James the new head of Royal Caribbean's Public Relations division in the United Kingdom and Ireland.

James' responsibility will be to take charge of the communications division for Royal Caribbean UK, which includes its press office and marketing communications.

Royal Caribbean Associate Vice President & General Manager, Jo Rzymowska, thinks James will be a good fit, "The marketing and communications need for the RCL Cruises Ltd business has evolved significantly in recent years. As well as celebrating new ships, we are investing in increasing our brand awareness within the overall holiday sector. The new PR appointment is a key development to aid this area of our communications strategy and I’m excited to welcome Louise James to the team."

Royal Caribbean joined with Bermuda's Minister of Business Development and Tourism, Patrice Minors, to award $15,000 to three students so they can pursue careers in hospitality as part of the Royal Caribbean Hospitality Endowment Fund.

Michiko Campbell, a student at Johnson and Wales University, won his scholarship for building – and flying – two 6 foot Bermuda style kites at his Miami school this past Easter.

Joliza Vanderpool, a Canadian student, is studying Professional Baking Fundamentals, Modern Pastry Craft and Culinary Techniques.  The final winner, Jallande Greaves, is also a student at Johnson and Wales University and is studying Travel Tourism and Hospitality Management.

Minister Minors was pleased to see three of Bermuda's citizens win the awards, “Nothing gives me greater pleasure than to highlight the success and accomplishments of those Bermudians who are pursuing careers in the hospitality industry. And this annual event provides us the perfect forum to do just that".

The ceremony took place aboard the Celebrity Summit

For guests looking to get a look at what goes on behind closed doors on their Royal Caribbean cruise, there's now an option to take a guided tour from the cruise line.

Royal Caribbean calls it the All Access Tour and is available on all of Royal Caribbean's ships starting with the July 2011 sailings.

Lisa Bauer, Royal Caribbean's Senior Vice President of Hotel Operations, is excited about the new idea, "Our guests have always inquired into what happens behind the scenes and below deck.  We are glad to offer these really special guest tours into areas that are normally not accessible, escorted by staff members who explain the complex workings of running of the world’s largest and most innovative cruise ships.”

The new All Access Tour will include a tour of the ship's bridge, galley, backstage to the main theater, engine control room, and more. .  On cruises of less than seven nights, there will be at least one All Access Tour.  Cruises of seven nights or longer will have two tours at least.  Royal Caribbean confirms more tours can be added based on passenger demand.

The tours are 3.5 hours in duration and cost $150 per passenger.  The All Access Tour can be purchased onboard with the Concierge, Crown & Anchor Society Loyalty Ambassador, or at guest relations.

The new All Access Tour come two years after Princess Cruises and Carnival Cruises began offering behind-the-scenes tours on their cruise ships.

Royal Caribbean in the United Kingdom is offering its passengers an extra layer of luxury service with chauffeur serviceto and from UK ports and London airports.

For those sailing on Royal Caribbean's Independence of the Seas out of Southampton and Jewel of the Seas out of Harwich or those flying from London airports can book a chauffer driven service with partner Tristar Chauffeur Services to and from their address to their port or airport of departure.

Royal Caribbean Associate VIce President and General Manager of United Kingdom of Ireland, Jo Rzymowska,  commented on the new service, "This is a great addition to the list of optional extras we offer our guests.  Having the opportunity to transfer in luxury is the perfect way to make the most of your holiday time and a fantastic treat.”

Peak time transfers cost approximately £65 for first 15 miles and £1.40 per mile thereafter. Off-peak transfers cost approximately £55 for first 15 miles and £1 per mile thereafter. Costs will vary depending on where the guest is being picked up from.

Royal Caribbean General Manager of Nordic and Baltic region, Roar Meidal,  reports that 86 percent more Nordic tourists go on Mediterranean Sea cruises this year, of which 58 per cent more Norwegians

"We are very pleased that the Nordic people finally seem to realize the great benefits of the cruise has to offer as a holiday. We like to think that cruise offers the best of two worlds: on the one hand, an all-inclusive, relaxing holiday in the sun, on the other hand, a cultural experience with stops at ports such as Rome, Sicily, Athens, Santorini, Rhodes, Istanbul and Jerusalem," says Meidal.

Statistics show that Norwegian passengers account for the largest increase, by as much as 58 percent of the total increase.  Swedes are in second place with 23 percent increase, while both the Danes and the Finns can boast of a 10 percent increase. The preferred holiday is a 7-day cruise with some of Royal Caribbean's largest and most innovative ships, such as the Liberty of the Seas. 

El Salvador has been trying to position itself as an attractive destination for cruise tourism and that dream is about to become a reality according to Jose Napoleon Duarte, Minister of Tourism.

Duarte said that El Salvador has been in negotations with Royal Caribbean to include El Salvador in their cruise routes and are in the advanced stages of planning.

"We are very close to achieving the first cruise route to El Salvador in history through the arrival of Royal Caribbean country," she confirmed.

Although no exact date has been revealed when the project could become official, it's estimated that in 2012 El Salvador could receive the first  cruise ship stop.

This project, according to Duarte, will bring great economic benefits for the country, mainly to small tourism businesses.

He noted that cruise passengers have a high purchasing power, such as the MS Europa cruise that docked last April in Acajutla, created revenues of over $ 60,000.

"I always thought that cruising is an excellent business opportunity for El Salvador. Anything that creates opportunities for people is a great benefit, "he said.

The arrival of these luxury cruise is a regional initiative to promote the creation of the tourist route to the Pacific, landing in the main ports in the region. In the case of El Salvador, cruise ships arrive at the port of Acajutla and La Union Also do to.

Duarte estimated that a cruise could bring travelers from 750 to 7.000, which is measured independently of the arrival of tourists by traditional media (air or land).

For the second time in two months, a Royal Caribbean shipped rescued a group of people on a raft adrift in the ocean.  Oasis of the Seas came across seven people suspected to be Cubans on a raft while Oasis was on its way back to Port Everglades.

The rafters were spotted by passengers at 3pm on Friday, who quickly notified the ship's Captain and the ship engaged in a rescue.

In a statement by Royal Caribbean, the group consisted of six men and one woman.

Oasis contacted the United States Coast Guard who took the rafters into their custody.

Back in May, Allure of the Seas rescued a group of Cuban rafters as well.

Italian ship builder Fincantieri has for years occupied the top of the top spot as the builder of cruise ships in the world, but Meyer Werft, its direct competitor just robbed them of that distinction. 

German ship builder Meyer Werft leaves Fincantieri and STX behind them as the biggest ship builder in the world. This transfer of power came when Royal Caribbean signed an order with the German builder in April.

Meyer Werft will be very busy until 2015 with the construction of a cruise Norwegian Cruise Lines 2000 cabin ship and a sister ship of the AIDAmar line in 2013, and then  the 2050 cabin ship of the new class of Royal Caribbean and onemore for NCL in 2014.

Following that, another order for Royal Caribbean will take place in 2015. 

In an effort to attract more foreign tourists, the South Korean Justice Ministry proposed a measure to allow foreigners visiting on cruises to disembark without a visa for short stays.

The “tour landing permit” system will allow those on cruise ships to disembark in South Korea and stay for up to three days without a visa, if the cruise company or the ship’s captain applies for and receives the permit beforehand, officials said.

The move is good news for Royal Caribbean because they had about 55,000 tourists from China to Busan, South Korea in 2010 and have always complained about the lengthy visa problem.

Lisa Yun, Head of Royal Caribbean's marketing team in South Korea, is excited about the proposal, “Our cruise runs from China to Busan, so the majority of our customers are Chinese, but visas for entering Korea causes a lot of woes, as the application is a time-consuming and complicated process".

"It will be a huge help for us to expand in the Chinese market."

The city council in Savannah, Georgia agreed last night to expand the cruise ship task force.  Alderman Tony Thomas claims several cruise lines are interested in cruising down the Savannah river and Royal Caribbean is on that list.

Royal Caribbean spoke with Thomas several weeks ago about the prospect of having a ship stop in Savannah.

The increased cruise ship task force will help answer some lingering questions for the city council such as how much a cruise terminal would cost, and how much business would cruise ships bring to downtown Savannah.

The key to any cruise business coming to Savannah will be the creation of a cruise terminal, even a temporary one.  There are three locations being considered, such asthe Georgia Ports Authority Ocean Terminals 1 and 2, which already dock large ships and cruise lines who stop in Savannah.  Another idea is across the river in Hutchinson Island or the Savannah River Landing next to the Marriott off River Street.  None of the options are perfect and all would require a fair amount of work to get them ready.

Thomas indicated that it could take 12-24 months before the city council could come to an agreement and real work could begin.