Radiance of the Seas sales in Australia spike

In:
21 Nov 2011

Royal Caribbean has seen sales of cruises in Australia for its Radiance of the Seas "rocket", according to Royal Caribbean's Managing Director of Australia and New Zealand, Gavin Smith.

Radiance arrived in Sydney in October and since then has been all around Australia, which has sparked a sharp increase in sales in the Australian Market.  Smith attributes the rise in sales from locals to the arrival of Radiance, "We've been surprised by the interest from the local market, particularly since the ship got here."

While Australians are jumping at the chance to sail on Radiance, the makeup of a Royal Caribbean cruise down under is still a mixed variety of international passengers, with an average of 60 nationalities on each cruise with about 40% from the United States, United Kingdom and Germany.

In addition to Radiance, Voyager of the Seas sales are "very strong", as anticipation grows for her arrival next year in Australia.

Splendour of the Seas will feature new vertical entertainment

In:
21 Nov 2011

Royal Caribbean's Splendour of the Seas will soon emerge from its revitalization program where the ship will receive some new upgrades to give its passengers a more exciting experience.  

Among the new changes are a reinvented R Bar, that will have a sophisticated 1960s vibe to it, complete with iconic furnishing and signature cocktails.  Royal Caribbean Senior Vice President of Hotel Operations, Lisa Bauer, is excited about the new update to R Bar, "The rebirth of the spectacular 60-foot high Centrum found aboard the Vision-class ships brings new life to a popular gathering space by incorporating innovative technology and vertical entertainment elements to what was already the place to be and be seen.  When we complete our extensive revitalization program, guests sailing aboard Splendour of the Seas will be in for a multi-sensory experience that puts them at close proximity to amazing aerial performers from multiple viewpoints in a sophisticated and glamorous atmosphere.”

Splendour of the Seas will also have new entertainment options on board that will be powered by the latest in sound and light tech.  Glass elevators will feature new large LED panels across their entire length to provide a stunning backdrop of moving visuals 5 decks high.

Royal Caribbean wins Marine Environment Protection Award

In:
18 Nov 2011

Royal Caribbean won the 2011 Marine Environment Protection Award from the North American Marine Environment Protection Association in recognition of Royal Caribbean’s efforts on behalf of preserving the marine environment as exemplified by a commitment to a program which has specific objectives set for environmental performance and improvement, and which is innovative and goes beyond minimum environmental compliance.

Royal Caribbean Vice President Global Corporate Communications, Michele Nadeem, was gracious in accepting the award, "It is an honor to be recognized by NAMEPA for our commitment to protect, conserve and support the environment. This award is for all the many Royal Caribbean Cruises, Ltd. employees both on shore and on our ships for all of our brands, Azamara Club Cruises, Celebrity Cruises and Royal Caribbean International, who work tirelessly to protect the marine environment. They are fully committed to caring for the unique and beautiful places we visit throughout the world."

The judges commented “Royal Caribbean's efforts to educate their passengers through their comprehensive program "Save the Waves" program deserves special attention”, “Save the Waves program is changing "Hearts and Minds"...and preserving the marine environment for future generations to enjoy”; “Royal Caribbean's robust fuel consumption reduction and waste recycling programs have yield excellent results in reduced in GHG and shoreside disposal”; “Royal Caribbean’s commitment and efforts in protecting the environment clearly follow the ABCs...Above Basic Compliance.”

Royal Caribbean wins awards at Cruise Critic Editors' Picks Awards

In:
16 Nov 2011

Royal Caribbean has come away with two lucrative awards from the annual Cruise Critic Editors' Picks Awards.  The cruise giant was honored by being named the "Best cruise line for Families" for the fourth year in a row.

Cruise Critic commented on Royal Caribbean's dedication to families by describing them as, "With brand partnerships with companies like DreamWorks and Fisher Price, and an astonishing range of onboard activities, from rock-climbing to theater programs, Royal Caribbean offers a superb all-around family cruise experience. "

Royal Caribbean also took home another award after Allure of the Seas and Oasis of the Seas were picked as "Best for Entertainment".  Both ships were picked for the sheer amount of "stuff" to do onboard, "It's not just the scope of entertainment options -- ice skating shows, 3D movies, musicals, jazz and comedy shows in stand-alone clubs -- that set the Oasis-class duo apart. The quality of choices, culled from the Broadway stage and DreamWorks character army, is second-to-none. And we can't forget the AquaTheater; the outdoor amphitheater, which hosts jaw-dropping Cirque-style shows, is the most breathtaking performance venue at sea."

Cruise Critic editors evaluated lines and ships in 25 categories by comparing like-for-like, taking into account the audience to which each line markets, in order to highlight the very best cruise lines and their particular strengths. The annual Cruise Critic Editors' Picks Awards complement the Cruisers' Choice Awards, which are announced in the spring and highlight the cruise ships which receive the highest ratings from reviews posted on Cruise Critic.

Oasis of the Seas adds Starbucks to its ship

In:
14 Nov 2011

Royal Caribbean's Oasis of the Seas is the newest Royal Caribbean ship to feature a Starbucks coffee shop onboard.  Like its sister Allure of the Seas, there's now a Starbucks store on its Promenade.

Royal Caribbean's senior vice president of hotel operations, Lisa Bauer, spoke about the addition, "Starbucks is a huge hit on Allure of the Seas, and the new Starbucks store aboard Oasis of the Seas is sure to be equally as successful".

The new Starbucks is open from 7am to 11pm and will cost extra to passengers who wish to have some coffee from there.

Voyager of the Seas debuts in New Orleans

In:
14 Nov 2011

Royal Caribbean's Voyager of the Seas debuted from her new winter port of New Orleans, Louisiana this week.  Voyager of the Seas will sail out of New Orleans from now through April 2012.

The first day of operations in the big easy didn't go as well as planned, as there were reports of issues at the port.   Evidently there were some issues with the newly renovated cruise ship terminal due to the arrival of about 3000 passengers.  The overwhelming issues caused hours-long traffic jams around the port as well as lines that went back into the street from noon until long after 5pm.  In addition, there were check-in computer meltdowns and slow security checkpoints.

Voyager's departure from New Orleans was originally scheduled for 4pm, but was delayed until 8pm.

Royal Caribbean lowers drinking age for cruises outside of North America

In:
11 Nov 2011

Royal Caribbean has decided to lower the minimum age to purchase alcoholic drinks onboard its ships to 18 on all of its ships that sail out of Europe, Asia, South America and Australia starting in the Spring of 2012.

The new rule will allow those age 18-20 to purchase alcohol after a parent signs a waiver.

The minimum age to purchase alcohol on cruises out of North America will remain at 21.

The decision by Royal Caribbean was attributed to, "better accommodate the cultural norms in the regions of the world where Royal Caribbean ships sail".

Radiance of the Seas pumps $500,000 into Australian economy

In:
05 Nov 2011

Cruise ship stops have always been a target for port cities because of the economic impact they provide, and Royal Caribbean's Radiance of the Seas proved that theory once again as it's estimated between passengers and crew $500,000 has been infused to the economy of Adelaide, Australia after a recent stop.

Radiance of the Seas, which recently completed an upgrade, was delayed from leaving Fremantle by a day to help passengers that were the victim of Qantas airline grounding.  Forty-nine passengers could not make it to Perth for the beginning of their 18-night cruise to New Zealand and so Radiance spent several days in Adelaide to wait.

Tourism Minister Gail Gago said the direct economic impact from a ship the size of the Radiance over a day was estimated at $500,000, plus an additional amount to account for "a ripple effect".

Royal Caribbean is targeting the Australian cruise market more than ever, which is an up-hill battle since P&O Cruises and Princess Cruises are far more established in the area. Radiance of the Seas is joined by Rhapsody of the Seas this year, with Voyager of the Seas due in next year.

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