Allure of the Seas is booked to be the set for a few scenes of a new film starring Adam Sandler, Al Pacino and Katie Homles.  When Allure of the Seas arrives in Florida in November, the cast will board the ship to shoot scenes for the film "Jack and Jill".  Filming will take place on the ship from November 12 to 23, during which time final preparations to Allure of the Seas will be underway.

The crew of Allure of the Seas will be in some of the scenes of the movie as extras.

An internal memo invites staff to send a photograph of themselves to the extras casting department, and says: "The movie production is looking for people between 30-60 years of age of all ethnicities, plus kids between the ages of 6-14. They also are looking for couples or pairs that can share staterooms."

Don't worry, the movie shoot will not affect your planned cruise on Allure of the Seas as her maiden voyage wont happen until December 1, 2010.

DeFi Global, Inc. announced today its plans to roll out a next-generation mobile application for the Apple iPhone on board Royal Caribbean Cruise Lines' latest cruise ship, Allure of the Seas. Allure of the Seas is the sister-ship of Oasis of the Seas, the world's largest and most innovative cruise ship. Currently under construction, Allure of the Seas is scheduled to make its maiden voyage in December of this year.

As does sister-ship Oasis of the Seas, Allure of the Seas will offer guests the opportunity to use a revolutionary iPhone application integrated with state-of-the-art mobile communication tools and patent-pending navigational technology powered by DeFi. Jeff Rice, chairman and CEO of DeFi Global, Inc. said, "We have begun generating revenues from sales of rented, dedicated iPhones on-board Oasis of the Seas. We are now very excited to expand our relationship with RCCL to their new ship, Allure of the Seas, and add to the ship's unprecedented array of amenities for a truly world-class vacation experience."

Nearly two dozen charitable organizations on the island of St. Croix received televisions from Royal Caribbean in a generous donation.

Royal Caribbean donated fourteen 25-inch Phillips color TVs that were previously used aboard the Serenade of the Seas to various charities on the island.  These charities include

• Aldershville Senior Citizen Multipurpose Center
• Herbert Grigg Home for the Aged
• Bethlehem Homeless Shelter
• Boys & Girls Club
• Richmond Senior Citizen Center
• Flamboyant Gardens Elderly Community
• Wilford Pedro Home
• Sunny Isles Housing Community
• Catholic Charities
• 10,000 Helpers

“On behalf of the Department of Tourism, I would like to thank Royal Caribbean Cruise Lines for their gift to the people of St. Croix,” said Tourism Commissioner Beverly Nicholson-Doty. “We appreciate this act of goodwill and look forward to working with our partners at Royal Caribbean to continue building ties with the members of our local community.”

Royal Caribbean's Ocean Fund program has been awarded a 2010 World Tourism Award for their dedication to sustainable tourism and the preservation of natural and cultural heritage.

Royal Caribbean's Ocean Fund was awarded “in recognition of Royal Caribbean Cruises’ establishment of the Ocean fund which has awarded over $11 million in annual grants supporting nonprofit marine conservation organizations in protecting the world’s oceans through research, education and development of innovative technologies.”

Royal Caribbean is looking to hire 120 new employees by the end of 2010 for its call center in Springfield, Oregon.  Royal Caribbean's "Vacation Planning Group" is currently hiring, looking to expand its operations.

Royal Caribbean International received recognition for its innovative information technology initiatives onboard the global cruise line's largest and most revolutionary ship, Oasis of the Seas during last week's InformationWeek 500 Conference.  Taking place in Monarch Beach, Ca. more than 500 companies were in attendance to discuss how technology innovation was being used to advance the agenda of business.  During the awards gala, the cruise line was awarded a ranking of 41 out of a list of 500 companies for the most innovative uses of technology as well as a coveted spot on InformationWeek Magazine's 20 Great Ideas to Steal list.  In addition, Royal Caribbean won the best in Customer Intimacy award.  

Last month Nassau, Bahamas completed extensive dredging and refurbishment of Nassau Harbor and businesses in downtown Nassau are reporting healthy business as a result.

Ships like Royal Caribbean's Oasis of the Seas, which docks in Nassau every other Sunday, is responsible for increasing revenues in the city.

“The Bahamas was amongst many countries which were seeking to have these ships call on their ports,” said Carla Stuart, director of Cruise Development in the Ministry of Tourism & Aviation. “By the end of December, the Oasis would have made 34 visits and brought at least 183,600 passengers for the year 2010. Head tax to be derived is estimated at $2.7 million while spend from the passengers of this vessel is estimated at $12 million. The ship will continue to call every other week.”

Royal Caribbean Cruise Line associate vice president and general manager of the United Kingdom and Ireland, Jo Rzymowska, has been appointed chair of the Passenger Shipping Association's Cruise Section Committee.

She succeeds Stephen Park, former UK head of Norwegian Cruise Lines, who left the company earlier this year.

Calling all families!  Royal Caribbean International and USA TODAY announced today a search for America's best and brightest family to cover the unveiling of Allure of the Seas, which will share the title of the world's largest and most revolutionary cruise ship along with sister ship, Oasis of the Seas.  Today through October 29, 2010, families are invited to enter to win the coveted role of field correspondents alongside USA TODAY'S own cruise editor, Gene Sloan. Once onboard the ship, the lucky winning family of up to six will receive behind-the-scenes access to file reports that will appear at USA TODAY's Cruise Log about one of the most buzzed-about hospitality and entertainment stories of the year.

The Pan American Development Foundation will honor Royal Caribbean as part of its 2010 Heroes of the Hemisphere event.  Royal Caribbean has been awarded this honor because of its" corporate social responsibility efforts in the Western Hemisphere". Also, the non-profit will recognize the efforts of everyone who provided relief to Haiti after the devastating earthquake.

In addition, five extraordinary people from Haiti, the Dominican Republic, Colombia, Brazil and Mexico will be honored as the 2010 Heroes of the Hemisphere for their dedication to improving the lives of people in their communities